online news release publishing press releases

Offer details here that strengthen your narrative, like creative or noteworthy ways your company developed the project or announcement at hand. Or, when applicable, comment on future implications of your announcement. 
PR Newswire for Journalists helps you stay on top of the latest news in your beat. You’ll also have access to ProfNet experts and multimedia to round out your stories, plus a media blog, job listings, and other resources.
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News reporters are under a tremendous amount of stress to churn out stories. Consequently, any news item that’s delivered to them press-ready is a blessing. Translation: if you can craft a press release that already reads like a quality news story, it’s far more likely to get published. So, how do you write a news story?
For some, the purpose of creating a free press release is in line with creating a commercial or a newspaper advertisement. Of course, the catch is that this is not always available within free PR services, and can be costly for new businesses or service providers.
PR Newswire:  The PR Newswire iReach service does not include wire distribution. In order to have the ability to distribute your press release via the newswire network, you must be a member ($195/year).PR Newswire is the only service we reviewed to broadcast the image from your press release in Times Square. This unique feature isn’t likely to generate the same kind of media attention or online exposure that submitting your press release to newswires will, but you could capture an image of the broadcast for use in future promotional materials.
Tweet It. If I’ve setup the client’s Twitter account in PRLog, the release automatically is Tweeted as it goes live. Most likely, we’ve got Twitter set to auto-update Facebook, so it gets mentioned there as well. This step helps with indexing the release.
This is one of the best graphics I’ve seen describing the correct formula for a press release. However, you forgot one thing. Just above the Headline you forgot to write the words: FOR IMMEDIATE RELEASE (in call caps). If I may please ask you to revise your graphic, you would help a lot of new writers to learn the true formula of an Associated Press press release standard. Thanks again for your well designed and informative graphic.
Twitter is a good place to start. Find writers who cover similar productions to yours. If it’s a sci-fi, find the sci-fi enthusiasts. Get to know the content producers. Read / watch their material. Share their material on social media (it goes both ways!). Essentially, you should build relationships with people who have extensive (real) online reach. Check out the Twitter lists on the bottom of this page.
“There aren’t really a prescriptive number of pages or word count.” If I may add one important aspect from journalism school 101: any article for a newspaper (and a press release ideally ends up as an article “as if” the journalist had written it him/herself) needs to be structured in such a way, that you can clip from the end (!!!) without it losing stringency and closure. That is entirely different from creative writing. “A Winter’s tale” or an Agatha Christie whodunit would lose much, if not all, of its charm if you left out the last, say, two, paragraphs! But since (in the olden days) a piece of journalism needed to fit in with the rest of the layout (including advertising and late breaking news), whoever redacted a piece had to be able to cut off bits and pieces at the end without having to read, let alone reformulate the rest of the article. That said, this rule still stands today though space is not always a bottleneck in the digital world (but – you never know, maybe your press release even makes it into the print version!). So train yourself to write like a (good) journalist. If you don’t you could wonder for years what made your press releases fall by the wayside time and again.
Inbound marketing consultant and CEO at Mod Girl Marketing, a digital marketing firm that utilizes inbound strategies to help modern companies grow and thrive! Contact me to learn how my consulting services can help take your company to new heights.
Content marketers have been turning to press releases as a way to promote their content. And why shouldn’t they? Release distribution allows you to reach a wide and often engaged audience through a trusted network of websites, and can drive traffic to owned media channels.
1. Headline: Get readers to click on the link to the story. (social, search, etc.) Write the headline you want see on the article in a target publication and write a headline that is interesting enough to tweet.
· Regional USA and India News Sites- Syndicated to regional and local USA and Indian news sites like Alaska News Desk, Atlanta Chronicle News, Nebraska News Desk, Utah Headlines, New Jersey Headlines, South Carolina Magazine, Washington Magazine, South Dakota Chronicle, Texas News Headlines, New York Chronicle, Northern India Herald, Bangalore Samachar, Himachal Pradesh Newspaper, Southern India Reporter, Aurangabad Magazine, Mysore Newspaper, Gujarat Magazine, and Kerala Daily to name a few.
Your press release is then posted online and added to an email digest that gets sent to reporters…along with all the other press releases in your industry that were distributed that day. I asked Dan Tynan, former editor of Yahoo! Tech and current reporter for The Guardian, if he ever scrolled through these press release digests.
Here’s a great place to put a strong quote. Make it emotional. Make it sell, said Your best Spokesperson, the Title Role of Your Organization. Then, make your spokesperson finish up in a second sentence, usually asking for some kind of action or change.
Sharon, as noted in criteria, I’m going to stick with free press release sites that handle all types of press releases. I discovered industrial free press release sites, travel free press release distribution services, and ones that were geographically-centric so I decided it was best to try to keep the list as broad as possible. Ideally, these sites will be useful across all industries and at least for U.S. businesses.

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