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A portion of the press release should outline your product’s selling points, and make readers feel intrigued enough that they want to interact further with the products. To ensure that you’re including the unique benefits of your products in the press release, consider making a list of the things that make your product stand out before you sit down to write. This helps ensure you won’t miss anything when crunch time comes.
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The rest of the body of the press release should answer all of the questions a journalist might have about the product, service or event that you’re announcing. Although a press release is a public relations tool, it should not read as overly promotional [source: Concept Marketing Group].  If it sounds too much like a sales pitch, it will lose credibility in the eyes of the journalist.
5. CALL TO ACTION: Most readers won’t make it to the bottom of the page. Insert your call to action link for the public after the first or second paragraph. Restrained use of links directs readers to a specific call to action.
Failing to include a powerful call to action is like selling tickets to a speech you’re giving, packing the venue…and then saying nothing to the audience. If people have read to the end of your press release, it means you’ve engaged and interested them. Don’t waste that opportunity! Maybe you want people to visit your author page, attend a book launch event, or check out some other aspect of your author activities. Be clear about what your aim is.
Really good, clean, crisp, grammatically correct writing is so important in creating a positive impression of your company, says Lauren Selikoff, chief marketing officer for Allison & Partners, which works with Samsung and Michelin and is based in San Francisco. This is not a task to turn over to the intern.
Much like the first paragraph of a news story, the first paragraph of your press release should cover the whos, whats, wheres, hows and ​maybe whys of whatever you’re promoting. Look at it like this – you want someone who decides not to read past the first paragraph to still know the basic information they need to know about your project. Of course, your first paragraph should also give someone a reason to WANT to keep reading, but even if they don’t, they should still walk away from this intro knowing who you are and what you are promoting.
Press releases are an effective way to communicate information about upcoming events or important news. Press releases allow you or your organization communicate directly with the community, show your perspective on events or recent developments, and gain publicity for your cause. In this section, we’ll look at what a press release is, when to use a press release to communicate with the public, and how to create a press release that effectively communicates your message.
Here’s a tip that I just recently found out, there are a few sites that resell prnewswire’s products. The one’s that I have tried are Press Release Distribution to Major News & Media Outlets and www.onlineprnewscom . I’ve heard about ereleases too but haven’t tried them yet.
You use this template partly because the media don’t have time to plough through why the world needs a new widget or how it was developed (they simply want to know whether or not your new widget is of interest to their audience) and partly because the template makes it easy to cut the story to fit the space available. No need to edit. Simply cut from the bottom paragraph upwards., the leading manufacturer of luxury hand-made laser shooting robots in North America today announced it would be expanding to Europe. The company, which prides itself on crafting unique one-of-a-kind laser shooting robots for residential and commercial projects, will tie up with Chuck Norris Metal Workers (CNMW) to manufacture and ship its products to Europe.
Canonical tags should be utilized in the event that large chunks of text from your site will be pasted right into the press release, or you plan to place the press release directly on your site or blog.
This rule cannot be stressed enough. The simple mathematics of this equation are as such. Cheap distribution is not good; and good distribution is not cheap. Distribution costs money, plain and simple.
I know it seems easy, but careless errors can result in your release not getting published with your link in it. Take your time, read the instructions for each press release site, and follow the steps below.
[…] releases you intend to support your advertising campaigns with throughout the year. With respect to press releases for consumers who have already entered their contact information into your database, the most […]
The press release is also effective because of its multifaceted storytelling. It highlights a public figure’s connection to the local community (the same area served by our client). It balances writing about the dentist and his practice with the famous person who became his patient. And it uses multimedia: Graham spoke about his experience with our client on-camera and appeared in a number of pictures in the client’s office, which enriched our press release with unique content that is worth more than a thousand words.
Consistent with Section 601 of the Implementing the Recommendations of the 9/11 Commission Act of 2007, as amended (50 U.S.C. 3306), the Director of National Intelligence is disclosing to the public the aggregate amount of appropriations requested for Fiscal Year 2019.
After being part of the first Kosovo team to climb Mount Everest, Arineta Mula has joined local tour operator to become one of the first women mountain guides from Kosovo to cross three countries in the epic hike of about 100 miles called Peaks of the Balkans. – March 03, 2018 – Balkan Natural Adventure