nexentafusion press release how to write a news report example

If we concisely talk about writing the press release, then it should read like a news story written from the perspective of a third person in an informing tone. Also, the sources and quotes must be cited with the information to make it more authentic and genuine in the eyes of the audience. Most of the companies try to keep the press releases succinct while some of them are lengthy. Regardless of its length and size, a press release should cover the entire information and should have enough content to convey the complete and clear message.
A legitimate, paid new release distribution service such as Business Wire has far greater credibility among journalists and search engines. The paid press release services get your company news directly in front of actual journalists, resulting in placements in print, broadcast and online news outlets. Business Wire has arranged for automatic publication of news releases it issues in dozens of influential online news sources with high ranking. With placements in recognized news sources, you can be pretty certain that your news release will be shown in major search engine results including Google News.
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8) Complement your existing marketing campaigns. A press release or a series of press releases that span many months can work jointly with other types of marketing, such as article distribution, social networking, and pay-per-click ads.
As you write your press release, put yourself in the reader’s shoes. Try to visualize what would catch his or her attention, and what would be compelling or entertaining enough to make them want to keep reading.
The trouble with trying to get any exposure for your business and website is that every other person in your niche is aggressively promoting their own products and services online. One way to stay ahead of your competition is by utilizing the services of an online press release distribution company. The best kept secret online today is many of these distribution websites are free for users. While there may be several free sites to choose from, here are the top five free press release distribution websites you can use today to get your message to a much larger audience.
The more newsworthy you make press release copy, the better the chances of it being selected by a journalist for reporting. Find out what newsworthy means to a given market and use this knowledge to hook the editor or reporter.
Jump up ^ McQuivey, James (10 December 2014). Social, Content Marketing Strategies, Trends for 2015: EmailWire Press Release Distribution Services Presents Guides, eBooks. CIO Magazine. Retrieved 22 December 2014.
You’ll most likely be sending out releases through e-mail and posting them on your company’s website, so experts say you should consider including some digital features, such as video and audio. It’s also an opportunity to link back to other company information available online — previous press releases and related matter such as customer testimonials or performance reports — that will give the news media additional context.
Write the location and date of the launch. You will need to write the city, state and date (current date of the release). The city and state should be the same city and state of the company’s headquarters or product launch.
Give journalists some time to craft a story around your press release by sending it to them — under embargo — the day before it officially goes live. (FYI under embargo just means they aren’t allowed to share the information in the press release until the time you specify.)
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Free press release distribution services from Newswire Today allow subscribers to access a comprehensive network of corporations, PR agencies, market research reports, business journalists, freelance writers, and news content providers.
A press release should consist of three to six paragraphs where you provide all the relevant facts and information a reporter should use to write a story. The most important information should be listed first, with the least important information appearing in the final paragraph. Each paragraph should consist of three to six sentences written in the third person. You should maintain an objective tone and avoid hype. The average press release consists of 500 words or less. This press release template consists of xxx words.
Your business networking groups – If you have been attending local business networking groups, chances are some of the members work in the local PR scene. If not, ask some of your group members if they know of any PR agents.
If the news release is about an event, it is important to include a link to a Facebook event page. Most publications, especially daily ones, have digital versions via mobile app and web and love to have digital content to go along with the written word. Also, if it is a repeating event, include a link to a photo or two from the previous event. Host the image (use Google Drive or Dropbox or similar) and provide a sharable link rather than insert a large file attachment(s) to an email which could be blocked by an email server.