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Use appropriate keywords in the headline and body of your release, but don’t overstuff. Remember, search engines are known to change the rules when it comes to using keywords, so make sure you follow the most current search engine guidelines.
The remainder of the body paragraphs serve to complete the story you have introduced in the headline and 1st body paragraph. Be sure to write in a journalistic style so that media outlets can use your text as-is. Use short paragraphs (2-4 sentences), and feel free to include statistics, hyperlinks, media content and quotes.
Write the body copy. The press release should be written as you want it to appear in a news story. And remember this: most journalists are very busy, and don’t have time to research your company’s big announcement, so much of what you write for your press release will be what the journalists use in their writeup of your big event. Whatever you want them to say, this is where you put it.
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However, most press releases never accomplish that. Most press releases are just spray and pray. Nobody reads them, least of all the reporters and editors for whom they’re intended. Worst case, a badly-written press release simply makes your firm look clueless and stupid.
What I like that you guys do a QC check on releases!I’m not sure I’m reaching who I need to reach. That concerns me. Although I’m able to choose a sector I’m not sure if I’m getting to industry trades. It would be helpful if knowing which targets are being selected when you chose a specific s
WASHINGTON – Lawmakers on Tuesday introduced a resolution of disapproval under the Congressional Review Act, which would reverse the Federal Communications Commission’s unpopular repeal of Net Neutrality protections.
No matter what a press release covers, it’s no good if it wanders and rambles. To make your press release useful and compelling, stick to the point and be sure that all of the information you’re providing within the press release is relevant to your readers.
Beyond the money you’ll spend, there is a pretty significant time cost to using press release distribution services as well. Plan to put in at least an hour uploading the release, image assets, videos, hyperlinking to resources, etc. Here’s what the finished product will look like once it’s live on the site:
I’ve been a tech journalist for 20+ years and I couldn’t agree with Craig more: (a) there are some very good pointers in this article, but (b) watch out for the message coming across as a template-driven thing, and (c) for God’s sake never, ever send me a press release as a Word attachment! I honestly never look at them. Well, not unless I already know something about the topic and I know the sender. And then I’ll ask them to please not send me things like that any more. I know it sounds like a very grumpy attitude, but it’s just how it is. I’m sure the majority of journos feel the same about press release attachments. By all means consider these structure pointers but just put it all into the email body!
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If you have a public relations budget, you can also send your release to a wire service for broad geographical distribution. Small companies can distribute through PRWeb.com for as little as $80, Black says. Other services such as Businesswire.com and PRNewswire.com are pricier but will expose your release to a broader audience.
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If you’re looking to get media coverage for your small business, being able to write an effective press release is an essential skill. But how long should a press release be? And what kind of information should you include? Here are a few tips to help you get started:
The answers to these questions should always tie into your press release in some manner. If you’re releasing a new version of your product, your press release should tie in the fact that you created said product to help solve a particular problem.
In this article, we will cover the basic of press releases: how to write them, best practices, and how they fit into your SEO strategy. The goal of writing a press release is to generate positive publicity for your organization. A press release is a great way to generate publicity around a corporate milestone, brand promotion, or noteworthy event.
Recently, Globe Newswire has upped its game by getting more heavily involved in reaching social media influencers and providing more in-depth analytics related to social media. If you’re releasing company information across the Internet, you want to know how it’s performing and who’s writing about it, and that’s the goal of Globe Newswire’s advanced analytics offerings.
All press releases must include a headline, sub-heading and a notes to editors section listing the contact information of the academics mentioned. The number of paragraphs will vary according to the newsworthiness of the story, however, the introduction must always answer the five Ws and a quotation is always needed. It is good practice to limit press releases to approximately 300-350 words, featuring the key information presented with an angle in mind. 
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Your final paragraph should be a succinct and informative boilerplate. A boilerplate is typically 3 or 4 sentences long and acts as a mini-biography. This is your chance to include a few interesting snippets about yourself, touching on your passions and inspirations.
Keep it Objective. Readers will respond better to a press release that gives the details of a show than they will to one that simply tells everyone how great an upcoming event is. The more objective your press release can be, the better.
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Your business networking groups – If you have been attending local business networking groups, chances are some of the members work in the local PR scene. If not, ask some of your group members if they know of any PR agents.
From generating media coverage to positioning yourself as a thought leaders in your industry, and ultimately help your business succeed and grow — there are a number of reasons why business owners need to learn how to write and distribute a press release.
Now that we have discussed much about what a press release is, you may have gotten an idea about the aim of the press release. Anyway, the main reason of a press release is to get media attention for anything that is new or upcoming in your business such as a launch of a new product, an upcoming event or any current happening. The aim is to write a press release in a compelling manner so that it attracts the journalists and other audiences, ultimately enhancing the image of the company or brand.
WASHINGTON — On Tuesday, the Senate voted to move forward with legislation to renew Section 702 of the Foreign Intelligence Surveillance Act, which authorizes an extensive program of government spying on people in the United States without a warrant.
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We conduct research studies throughout the year on various topics that we feel are relevant and of interest to our target audience. We sent out a press release a couple of months ago featuring our data monitoring survey that received a lot of positive feedback. It was picked up by various publications, including TLNT and Recruiter.com.
([City where the news takes place in brackets])- In one or two sentences, write the main news or point of your press release. These can be longer sentences, but there should never be more than three in this paragraph. You’ll not be able to fit all your details in here, and that’s ok.
Product:  give details and specs for a new product, and accompany with photos whenever possible.  A product press release can also relate to a product recall, or a new or upgraded product version.  Example headline:  “New Software Application by ABC Company Available in August.”
At the end of this section, point to your website. The link should be the exact and complete URL without any embedding so that, even if this page is printed, the link will be printed as it is. For example: http://www.example.com, not Click here to visit the website.
http://www.AsiaToday.com Asia news portal and newswire distribution service – AsiaToday aggregates news from various sources and delivers news and multimedia content to journalists, trade professionals, investor services, and online news readers around the world.
For example, a while back I received a press release containing the following sentence: Release 6.0 doubles the level of functionality available, providing organizations of all sizes with a fast-to-deploy, highly robust, and easy-to-use solution to better acquire, retain, and serve customers.
Below, please find a detailed review of each press release site on our list of top free press release websites. We have highlighted some of the factors that allowed these free press release services to score so high in our selection ranking.