new business press releases press release titles

Ten years ago, people still relied on morning papers for news. Today, the vast majority of your company’s customers and prospects scan headlines on Twitter or see what’s trending in their Facebook feed.
This process involves creating a website section or landing page that houses all of the press releases your organization publishes. Then your graphic designer or video team would create content for your social media specialist to add to your social media posts.
Thanks to the rise of free press release distribution platforms and free PR distribution sites, it’s now possible to get your content to a very extensive network all over the world, with minimal investments of time or money.
A few years back, people used to go through the newspapers for the news but nowadays, the internet has replaced the role of the newspapers. Am I right in saying this or not? I am sure that you will agree to the fact that the first thing we do in the morning is to check our social media accounts. We go through the news feed on our Facebook profile and scan through the headlines on Twitter. We do all of this to see what is trending but what exactly makes us stop and actually read something? It’s the catchy and engaging content. That is where writing an engaging press release comes in.
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Companies like Apple, Microsoft, and Coca-Cola can send a news release and two seconds after it hits the wire, there are headlines in every paper and on every TV station in the world. Sadly, this isn’t the case for you and your online store. You can spend $500 to send a press release to tens of thousands of news outlets and be ignored by every single one of them. Crickets. But even if a press release doesn’t generate coverage, there are benefits, including backlinks and showing up in Google when someone researches your company. There is also the possibility of getting coverage and sales, so for some merchants it’s worth a shot. Here’s what you need to know. 
“A great press release should include a great quote from a company executive or industry expert,” says eReleases President Mickie Kennedy. “An important thing to know about quotes is that the media generally won’t use them unless they are evocative, fresh or state something in a way that would be very difficult to paraphrase. To ensure your quote finds a home in a story based on your announcement, avoid cliches or generalizations.” More info at “You Can Quote Me On That!”
Your press release is a piece of marketing. And like all marketing materials, it needs a call to action. A simple hyperlink to where readers can download, purchase or learn more about your game works best.
If you are unsure of how to write a press release, or want help creating a press release that will generate media attention, both eReleases and PR Web offer writing services. eReleases charges $300 for the service and PR Web charges $325, but only eReleases offers a satisfaction guarantee.
Launched in 2004, 24-7 Press Release Newswire changed the landscape of the press release distribution industry by offering affordable, effective press release distribution to businesses of all sizes looking to increase their online presence and awareness.
The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you’ve probably got unnecessary waffle that doesn’t add anything to your story.
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First, plan on using an email address on an actual domain. A few sites don’t allow free email addresses (like Gmail, Yahoo, or Hotmail), so it’s good practice to use a standard email address for every site. I use “info@mikemunter.com” for all my press release testing and submissions.
You also want to make sure the press release is newsworthy. This doesn’t mean that you can only send out a press release for information that would make the front page of the New York Times. It does mean that you have to find an angle that you think journalists will find interesting and want to write about.
This is one the most common questions about free press release distribution. How do you know the differences between a premium paid distribution service and sites that offer free press release distribution? 
So what is the purpose? The purpose is to tell an engaging story that will interest the media to the point where they would like to do an interview and hopefully an article. The article is where you could potentially earn some significant exposure. To send a press release just to send one out is not recommended – you should always have a compelling story.
In your case, I would look at eRelease’s distribution list (Click “Where Does it Go?”) and see the list of publications they send to under the “Banking and Financial Services” category, or perhaps “Investments.”
Brainstorm. Collaborate with business owner on a newsworthy topic and talking points of press release. If we are promoting a specific product or service page, make sure that page on the client website is complete, proofed, edited and optimized for Google.
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If you want to get started without professional help, there are plenty of services that offer easy and inexpensive distribution. PRweb.com is a popular option, and they have many options for releasing online press releases. 
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Mod Girl Marketing staffs an experienced team of press release writers and marketers skilled in submitting and distributing your news to the world. We find that many companies want access to a news wire when they have something to say, but don’t necessarily need more than, say, one press release announcement each month. So, in that case, why pay for premium distribution services when you can access these same networks through our marketing firm for FAR LESS? Contact digital marketing consultant Mandy McEwen to discuss your options.
Unlike many sites, this site does offer a complete list of site submission. Users can search by state and find an extensive list of submission locations. This includes newspapers and magazines — a real plus for targeted small businesses.
Now, let’s look at the basic dos and don’ts of writing a press release for an event. Make your PR a cut above the rest. Hubspot also has a good blog on the matter and even offers a recommended press release template.
The last one sounds harsh, but is probably the most important: you might be excited about your new marketing director or the launch of your new product, but will anyone else be interested? If the answer is no, hold off on that press release until you’ve got a better story.
If you are targeting a press release to a particular journalist or publication, you should consider highlighting information about yourself that you think will appeal directly. The basic principle here is to say “Hi, look, I’m the kind of person your readers would love to know more about.”