new book press release how to write a press release for a play

WASHINGTON — Free Press on Thursday called on Federal Communications Commission Chairman Ajit Pai to recuse himself from all decisions related to the Sinclair Broadcast Group’s proposed takeover of Tribune Media. The demand follows news today that the FCC Inspector General’s office is investigating the appearance of quid pro quo behind agency rulings that have helped pave the way for the proposed merger.
Are you wondering why it makes sense to use a paid press release distribution service when there are so many places you can publish information online at no cost? Here are a few reasons to invest in paid distribution.
The first paragraph of your release should cover the who, what, why, where, and how of your new launch, update, or development. Reporters don’t have a ton of time to sift through details and fluffy background information — they just need the facts that’ll help them tell your story to someone else from a position of authority. 
It’s simple. A press release is a one to two page document used to call attention to your company and its products/services. They are written in very formulaic ways, and with good reason. Hundreds, if not thousands, of these press releases come onto the scene every day. If they all took different formats, it would be a nightmare for the press to handle.
As you start to write your press release, come up with the creative angle first.  Take off your sales hat and think about it from the reader’s perspective:  why should I care, and what makes it special?  Once you have your angle, then state the facts which support the news as objectively as possible.  This will help give your press release the right tone and allow you to fit it more easily into the accepted format.
If we concisely talk about writing the press release, then it should read like a news story written from the perspective of a third person in an informing tone. Also, the sources and quotes must be cited with the information to make it more authentic and genuine in the eyes of the audience. Most of the companies try to keep the press releases succinct while some of them are lengthy. Regardless of its length and size, a press release should cover the entire information and should have enough content to convey the complete and clear message.
1. Your release gets posted on PRWeb, PRNewswire or whatever press release distribution service(s) you choose. One-off, DIY national press release distribution via these services costs around $400. PRNewswire has a nifty option that puts your press release headline and photo on a giant screen in Times Square for just long enough for them to capture the image, which you can use in future marketing materials. This costs substantially more.
Body:  additional paragraphs which provide supporting material and further details (i.e., direct quotes, relevant background information, statistics, etc.) – as well as the Call to Action (e.g., Download, Learn More, Purchase).
One of the biggest advantages of using 24-7 Press Release is they offer a large variety of distribution options that are all free to their users. Even though you are only allowed one free submission per day, think about how much more business that is over the course of a year. On the resource page they provide users free information on how to fine tune your press release to get the maximum benefits. 
Black and others say you should assume no one is going to read beyond the first paragraph, which makes it the most important. Many releases also take up a journalistic style, beginning with a dateline, or the city and state the news is coming from.
You also want to make sure the press release is newsworthy. This doesn’t mean that you can only send out a press release for information that would make the front page of the New York Times. It does mean that you have to find an angle that you think journalists will find interesting and want to write about.
Bottom Line: Using free press releases distribution websites is a fruitless PR and SEO strategy, experts warn. Paying to distribute news through a legitimate service will surely produce better results that that can be tracked through media monitoring and measurement. “You get what you pay for” when you chose a news distribution service.
This is an important piece of your press release article because it tells readers and journalists when you want to see your article on the web or in print. It also gives you control over when the press release hits the media, which can have a massive impact on the success of your press release efforts.
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“We’ve achieved a 19% success rate per month on intra uterine insemination (IUI) – also know as artificial insemination (AI) – since opening the clinic,” adds Donati, “The national average is 12-14%.”
PR professionals recommend checking out press release distribution services such as PRWeb and PR Newswire to find a model on which to base your release. Searching Google for announcements related to your business — promotions, new product launches, new branch openings, etc. — is also likely to produce an example you can copy.
Simply put, if you are able to package information about your book into a format which grabs a journalist’s attention, make it so they don’t have to put much work into your article to publish it, and it seems like it would be of interest to their audience, then Bingo! You’ve won the holy grail of free publicity.
The second and subsequent paragraphs comprise the body of the press release. They should contain orderly, more detailed and important information. The body often contains quotes from others to support your message (i.e., customers, clients, staff, peers, donors, or industry experts.)
Sounds good? It really is. It is provided you can survive the sticker shock. A single press release starts at $299.00 and goes up to $499.00. This does not include a writer, although the site does offer writing services in addition to the release submission.
I never doubt anything that is written here. My very first time with press releases, I found it difficult, until a friend gave me a link to a public relations expert who took me by the and and let me in on the whole process in regards to press release writings. She also undertook lots of distributions for me to major outlets. Apart from all that was written here, she also talked about “Media hook” which she said has something to do with drawing readership to the press release and gave me instances. Anyways a press release for me is the best so far that I have used for creating awareness to my brand and driving huge backlinks to my website.
It’s important to include your company logo or a relevant image with every press release. The better the image, the more real estate it might get in print or online. Also, traditional press releases always conclude with # symbols underneath the last line to signify the end of the release.
What follows are three examples, pretty much picked randomly, which show how it’s done. The first two have a little biz-blab in them, but are still reasonably effective. The third one (from Microsoft) is an excellent example of how to write a press release that will intrigue reporters and editors.
OK, so that’s all great, but just what, exactly, is considered newsworthy these days?  Online news sites and search engines have made it easier anyone’s news to grow legs, but what if you want to increase your opportunities to make an impact?  Try answering these questions when you sit down to write your next press release:
Advocacy Analytic Blogging Broadcast Citizen Civic Collaborative Comics-based Community Data Database Gonzo Immersion Interpretive Investigative Literary Muckraking Narrative New Journalism Non-profit Online Opinion Peace Photojournalism Scientific Sensor Underground Visual Watchdog

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