mvr artist press release make news article

“Ozone depletion is a well-known phenomenon and, thanks to the success of the Montreal Protocol, is widely perceived as a problem solved,” says University of East Anglia’s David Oram. But an international team of researchers, led by Oram, has now found an unexpected, growing danger to the ozone layer from substances not regulated by the treaty. The study is published today in Atmospheric Chemistry and Physics, a journal of the European Geosciences Union.
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For example, we were pitching a summer concert series on behalf of one of our clients. Instead of sending out a media alert, we designed an oversized concert ticket and incorporated the information within. It ended up being a fun and an attention-grabbing way to relay the news – and got great coverage too!
[…] How To Write A Press Release For Your App Launch Writing and distributing your app press release is a step you don’t want to skip. The media landscape has changed dramatically over the last five years and we’ve seen a sudden jump in adoption of social media tools by journalists in just the last year. […]
Reducing greenhouse-gas emissions is not enough to limit global warming to a level that wouldn’t risk young people’s future, according to a new study published in Earth System Dynamics by a team of scientists who say we need negative emissions. Measures such as reforestation could accomplish much of the needed CO2 removal from the atmosphere, but continued high fuel emissions would demand expensive technological solutions to extract CO2 and prevent dangerous warming.
The hardest thing for people who are new to PR to grasp is you really have to take your ego out of it when it comes to finding something the press is going to write about, Selikoff says. What’s newsworthy to a publication’s readers is often completely different than what you are trying to get across.
Whether you’re marketing a new business venture, promoting a new book, or simply drumming up some interest for an upcoming non-profit event, the press release is an invaluable tool that can make or break your efforts at gleaning some much-desired media attention.
Distribute press releases to reach journalists, attract new customers and gain visibility online via top search engines, thousands of websites, social media, blogger networks, as well as via print, broadcast, radio, mobile channels, and more.
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NORTH ADAMS, MASS. — The first paragraph of an event release includes the College’s name and mentions the guest’s name, his/her title (if applicable), as well as the event title and the day, date, time and location. (Example: Massachusetts College of Liberal Arts (MCLA) announces environmentalist John Smith will deliver a lecture, “Green Living in the Berkshires,” on Thursday, July 30, at 7 p.m. in the Sammer Dennis Room (218), in Murdock Hall on the MCLA campus.)
Below the headline often comes a brief, one-line summary of the press release [source: PR Leap Blog].  Like the headline, the summary should draw the reader in quickly and motivate them to learn more.
Choosing the right press release distribution service involves much more than getting your news out to the right media–ultimately, the best press release distribution will have the outreach and policies to make you feel comfortable, confident, and accomplished. 
A one line summary about the press release should be written underneath the headline. The summary should be very interesting and should be highlighted by strong vocabulary to capture the attention of the reader. Also, it should be written in such a way that it motivates readers to find out more of what is written in the main body of the press release. However, you should keep in mind that the headline and summary should synchronize with each other and maintain relevance to the news being discussed.
PR professionals recommend checking out press release distribution services such as PRWeb and PR Newswire to find a model on which to base your release. Searching Google for announcements related to your business — promotions, new product launches, new branch openings, etc. — is also likely to produce an example you can copy.