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Choosing the right press release distribution service involves much more than getting your news out to the right media–ultimately, the best press release distribution will have the outreach and policies to make you feel comfortable, confident, and accomplished. 
This is optional. Some press releases use a subheading; others don’t. If you think a subheading could help your book press release, make sure it is adding to it, rather than just restating the headline in a slightly different way.
4. Please note that all press releases are read over and posted by our team of editors. As a result there will be a delay between submission and posting. We aim to post all new Press Releases within one working day. If your release has not appeared on the site within one week, check that it fits eNewsWire’s submission guidelines and try submitting it again.
Cellulant, a Payment Card Industry Data Security Standard ( PCI DSS) certified payments company in Nigeria, is granted a Payment Solution Service Provider License Approval. – March 03, 2018 – Cellulant
RULE #3: Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Therefore, it’s up to you to make sure that your press release looks and feels like a real article. No biz blab!
You also want to make sure that by scanning it, they will get a good sense of what’s unique and newsworthy about your app. What you also want to keep in mind is that you have to stay factual in your press release and exaggerated marketing adjectives like “great” and “amazing.”
Are you wondering why it makes sense to use a paid press release distribution service when there are so many places you can publish information online at no cost? Here are a few reasons to invest in paid distribution.
One of the biggest advantages of using 24-7 Press Release is they offer a large variety of distribution options that are all free to their users. Even though you are only allowed one free submission per day, think about how much more business that is over the course of a year. On the resource page they provide users free information on how to fine tune your press release to get the maximum benefits. 
Don’t overwhelm your reader with too much information. So, exactly how long should a press release be? The sweet spot is right around a page — two tops. Any more, and you’d be wasting space. This isn’t an essay or novella — your goal should be to relay enough of the relevant details for a journalist to make it his or her own.
Focus on answering the focal question, “Why should I care?” This is, after all, the question that all reporters, bloggers, and influencers ask when they read a press release. Why would their audience want to read about your news?
Upwork is the leading online workplace, home to thousands of top-rated freelancers. It’s simple to post your job and get personalized bids, or browse Upwork for amazing talent ready to work on your press-release-writing project today.
eReleases, PR Web, and PR Newswire each have multiple pricing options. In the comparison table above, we used each of their mid-tier pricing options because we felt that would be the most suitable product for most small business. A more in-depth comparison is below:
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So, when should you press ‘send’? The general rule is ‘early in the week, early in the day’. Unfortunately, there is no magic hour. If you’re approaching someone who writes for a living, avoid late afternoon and Friday, when they are already signing off and might not remember your case the next time they sit at their desk.
We read every letter, fax, or e-mail we receive, and we will convey your comments to CIA officials outside OPA as appropriate. However, with limited staff and resources, we simply cannot respond to all who write to us.
It’s simple. A press release is a one to two page document used to call attention to your company and its products/services. They are written in very formulaic ways, and with good reason. Hundreds, if not thousands, of these press releases come onto the scene every day. If they all took different formats, it would be a nightmare for the press to handle.
Below that, on the left side of the page, include the date on which the information can be made public. If it’s immediately, type “For immediate release.” But if you’re not making the announcement public until a future date, type, “Embargoed until [whatever the date is].”
Once a journalist opens the press release, you don’t want to lose him or her with a lack of relevant details. A reporter should never have to ask “What does this company do?” If they’re confused, journalists will most likely move on to the next press release in their inbox.
The Associated Press and United Press International wire services both put out complete listings of upcoming events to all their television, radio and print media subscribers. You can telephone your release in without mailing a release, if necessary. You can do this as late as 12 hours before the event.
Just like when we write a blog, we need to choose a catchy title, right? Similarly, when it comes to writing a headline, you need to make it look appealing and captivating. You can use action verbs and simple, understandable language keep it short and simple. The simpler and shorter it is, the better it will be.
Follow-up by phone or email. Once you’ve sent your press release out to your local media outlets, follow-up with a phone call or email. This personal touch can help cement your press release on a journalist’s radar and make it easier for them to remember.
Headline and secondary headline – The headline is crucial to your press release as it is the first thing that will catch the reader’s attention. Keep it short, interesting, and descriptive. Having a secondary headline is a great way to give more information without taking away from the main headline.
Before you even attempt to write a press release, think about the things you like to read, watch and listen to in the media. Most of us are generally interested in things we haven’t heard before, find surprising or help solve our problems. So before drafting your press release, it’s worth asking yourself these questions:
The strong leads are more specific, refer to actions rather than events, and imply or describe a conflict.  All of these elements are attention-grabbers.  The more of them (and others – celebrity names, human interest) you can include in a headline, the more likely people are to read your release.
eReleases: eReleases provides wire distribution via the Associated Press. What this means is that your press release will become accessible to more than 30,000 journalists, such as those writing for the New York Times, Washington Post, Chicago Tribune, Los Angeles Times, etc. through the Associated Press’ webfeed.
Honestly, I can’t advise for a free PR company. It is always better to pay a little bit to have better results. I would recommend Press Release Jet as they offer the most affordable rates on the market (starting at 69 dollars) and they also have access to an impressive media contact list, guaranteeing syndication to over 400 media sites. Also, their writers are professionally trained in press release writing. They know how to craft and format your press release to get the attention of journalists and reporters and so far I am satisfied with their services. At the end of the day I think the best way to find who offer the best services is simply try for yourself and find which one works best for you as only experience will tell you who is the best because they will all claim to have great services .
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For the ‘first 2,000 hours battery story’, you might go on to mention that while mobile phone technology has moved at an alarming pace, the batteries that power them have stayed the same for decades, frustrating users and manufacturers.
There’s a lot of squabble online about which press release distribution service is the best. Speaking from personal experience, there are only a handful that are even worth using. I’ve nailed Wall Street Journal time and time again using Berkshire Hathaway’s Business Wire, but it costs $400 or more for a release with a 400-word limit. (They charge you for each 100 words after that.) You’ll also pay a pretty penny to add photos, videos, social media signals, and so forth.
SUBSEQUENT PARAGRAPH(S): The rest of the press release should contextualize and provide additional information about the finding. Why is it exciting or unexpected? Nitty-gritty experimental details should be left out in favor of describing how the finding advances scientific knowledge, reinforces a key idea, or provides a new method. Importantly, however, the finding must not be overhyped or oversold. A brief quotation from a researcher involved in the work or from a colleague familiar with the importance of the finding can also be included, but be sure that they agree to be quoted.
Keep in mind, however, that effective distribution services come with a pricetag. However, there are a range of price points. We generally advise clients to decide on a price point based on their releases’ importance. The more newsworthy, the more it may pay to up your spend.
Thanx for the great list . I just want to ask you about Sharewellnewswire.com .Sharewell Newswire offers paid press release distribution services . It will be a pleasure if you add Our Website in Your data base .
These days you want a press release to generate more than a sudden spurt of publicity. After your press release has been distributed, you want your press release to keep working for you by building quality backlinks to your website. The more backlinks generated from a PageRank 4-7 website, the more frequent you will see your website’s position rise in search engine results. A higher position in Google or Bing! search engine results will increase traffic to your website every day. This translates to long-term publicity and success!
The real gold of a press release lies in the indirect value. If your press release is unique, eloquent, valuable, and attention-grabbing, a newspaper, media outlet, or other blog is more likely to pick it up and champion it. When they do so, your company gets that golden link, mention, citation, buzz, referral traffic.