missouri gop press release press release writing and distribution

Good PR Titles – Try to be more creative. Revamp the title above to make it punchier, catchier, and more engaging. For instance: “Almost Human: XYZ Pro Takes Thinking Out of Doing; New Update Ads Human-Response Feature to Interface.”
The next two to three paragraphs of your press release should contain the rest of the story. This should be additional details, a bit of product or company history as well as any more information they would need to know about your press release topic.
Press releases follow a well-defined format that simplifies the writing process. Journalists and bloggers read hundreds of press releases a day, so following this format helps ensure they catch the essential information at a glance.
Add your contact information. If your press release is really newsworthy, journalists would surely like more information or would like to interview key people associated with it. If you are comfortable with the idea of letting your key people be contacted directly by media, you can provide their contact details on the press release page itself. For example, in the case of an innovation, you can provide the contact information of your engineering or research team for the media.
Companies like Apple, Microsoft, and Coca-Cola can send a news release and two seconds after it hits the wire, there are headlines in every paper and on every TV station in the world. Sadly, this isn’t the case for you and your online store. You can spend $500 to send a press release to tens of thousands of news outlets and be ignored by every single one of them. Crickets. But even if a press release doesn’t generate coverage, there are benefits, including backlinks and showing up in Google when someone researches your company. There is also the possibility of getting coverage and sales, so for some merchants it’s worth a shot. Here’s what you need to know. 
If all goes according to plan, and your press release gets picked up by the media, your job still isn’t finished. To keep the buzz going, you can release a second wave of distribution by sharing the specific stories that news outlets write based on your release.
But don’t try to be clever: most journalists will spend just a few seconds deciding whether something looks interesting. If they don’t immediately understand what your story is about, they’ll move on to the next thing in their inbox.
Some press releases are available for immediate release. It means anyone can share the information as soon as the release is made public. Other press releases may have time limits that allow only certain media sources to report them immediately. They’re offered to other news services, websites or blog owners for publication at a later time.
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While there are some positive press releases used to promote positive events such as extension plans or product releases, some occasions ask a brand to come up with a defensive one. Since positive press releases can be threatening to some, they can publish some negative news in retaliation. When it comes to writing a defensive press release, these can be a sharpest weapon to protect and defend a company from bad publicity.
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Example: A pizza shop owner has added “vegan pizza” to his menu. We create a unique page on the client’s pizza website that talks about the new product, with pictures and maybe a video showing how the specialty vegan pizza is made.
In an upper right or left corner, you should have the words “Media Contact,” followed by the name, phone number, and email address of the person reporters should reach out to if they have follow-up questions.
About the Author: Michael Lazar is a veteran freelance copywriter and SEO expert with a specific passion for Public Relations. He is a PR and Branding specialist at TrueShip (makers of ReadyShipper™ Shipping and Returns Management software solution), where he heads their online marketing operations as their Senior Growth Hacker. You can follow TrueShip and Lazar’s posts on Facebook.
This paragraph is where you will explain your new product, your discovery or any advances that your company has made. You should also include quotes, if they are available. This will give your readers an objective view of your press release and, if you quote experts, should make your press release stand out as credible.
Keep in mind, however, that effective distribution services come with a pricetag. However, there are a range of price points. We generally advise clients to decide on a price point based on their releases’ importance. The more newsworthy, the more it may pay to up your spend.
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