mall of america opening press release about press releases

5. CALL TO ACTION: Most readers won’t make it to the bottom of the page. Insert your call to action link for the public after the first or second paragraph. Restrained use of links directs readers to a specific call to action.
Check to see if your press release is indexed by going to Google and in the search box, enter info:URL. Replace “URL” with the full url of your release, including http://. Do not put a space between “info:” and “URL”
Extract important keywords. The simplest method to create the press release headline is to extract the most important keywords from your press release. From these keywords, try to frame a logical and attention-getting statement. If including a summary sentence after the headline, the same rules apply. Using keywords early will give you better visibility in search engines, and it will be simpler for journalists and readers to get the idea of the press release content. Look at the actions in this first step, and notice how every one of them could be a press release headline.
Example: A pizza shop owner has added “vegan pizza” to his menu. We create a unique page on the client’s pizza website that talks about the new product, with pictures and maybe a video showing how the specialty vegan pizza is made.
There’s a trick to writing press releases, though. Your message has to be newsworthy without sounding like a blatant advertisement. The release is written in an unbiased format so the reader trusts the information to be accurate.
Yes, we offer proof of distribution for all of our customers. Other services expect you to take their word for it or point you to a link on their internal website. We believe in accountability. After your press release has been distributed, we will create a detailed listing of the exact URLs where your press release has been published to.
Headlines written in bold! A bold headline also typically uses a larger font size than the body copy. Conventional press release headlines use the present tense and exclude a and the, as well as forms of the verb to be in certain contexts.
In the words of Robert Wyne, a prominent Forbes contributor, press releases “are formulaic, by nature, but so are poetry, tweets, columns and other written communications. Everyone has constraints. Chefs work within an 8-inch pan to create an omelet, and the great ones know how to pick the best ingredients, and mix them to create a savory sensation. Writers can season their sentences within the confines of a release.”
To be exact, press releases actually draw our attention and make us read about the trending events and happenings from around the world. These press releases are usually used by professionals with the core reason of building public relations and gaining publicity. In the proceeding article, we are going to discuss about how to write a press release, how it works, its samples and formats along with some more important information and tips. So, without further a due, let us begin.
I get asked all the time if I can I provide a list of free press release submission companies. Despite being antithetical to my press release distribution business, which relies on reaching media directly by email and dedicated newswire feeds to newsrooms nationwide, I thought it would be worth venturing into this murky world to give you a comprehensive list of free press release websites. I caution you to use at your own risk and to realize that a free press release is not a mechanism of public relations or PR, but an offshoot of search engine optimization (SEO) — with no proven track record of actually improving a website’s SEO.
While it can be a useful background document for journalists, a press release isn’t a story. If you want to maximise your chances of getting press coverage, you will have to tweak your idea, and your release, for different publications or programmes. You can find more information about how to find journalists’ contacts details in this article. is a project of Free Press and the Free Press Action Fund. Free Press and the Free Press Action Fund do not support or oppose any candidate for public office. We are nonpartisan organizations to save the free and open Internet, curb runaway media consolidation, protect press freedom, and ensure diverse voices are represented in our media.
A personal brand is an essential business tool today. We work online, shop online, socialize online. Our profiles exist across a plethora of channels and each one is an opportunity to promote a professional and approachable brand. The idea of personal branding has become synonymous with online marketing in particular; as a way for smaller […]
Take advantage of the opportunity with this list of free press release websites and distribution services at least once a month on the internet.  Some might view a press release as marketing while others view it as education or information.  Regardless, if you do something worth shouting about in your business, then do so!  Press releases keep the world informed and possibly…improve the chances of getting found.
Be sure to make clear what this information is for by saying for more information, promo requests or to set up an interview, please contact (so and so). Also, include the band and/or label’s website/MySpace page here.
It’s with that in mind that Free Press Release features advanced options to improve the effectiveness of each release distributed through its site, and many of these important options extend to the free press releases.
Hi Keith, thank you for the comment. This is all great insight and I appreciate you taking the time to post it here. Because both you and Craig posted similar comments, I want to make sure I clarify the intention of this post. This post is meant as a guide for how to correctly format a press release for general distribution using AP Style guidelines and other best practices. It is not meant to provide tips for how to contact writers. As you allude to in your post, and as I preach on my site, sending a template-driven message to every journalist you reach out to, is not a good idea. Each message you send should be personalized and tailored to the interests of that journalist’s audience. In regards to what format you use for your press release. Journalists have their preferences as to which format they like to receive press releases in. I’ve worked with writers that span the gamut on this. That said, I think your points about copying and pasting the text into the body of your email over a attaching a Word document are completely valid. When I recommended Word in the previous comment, I was speaking to the specific context of general distribution, i.e., when you submit your press release to sites like Games Press. (Games Press requests Word document attachments as its preferred method to receive press releases in it’s submission instructions to avoid running into copying and pasting issues: Looking back on my comment, I think I could have been way clearer though 🙂 Apologies for that. Again, I appreciate both your and Craig’s input here. It’s great to hear this feedback straight from journalists.
Not only do they provide free press release distribution services, but for an additional fee, they can also help create press releases, making them an incredibly versatile free press release distribution site.
Personally, I prefer to put together a customized media list and send press releases to individual reporters, especially the ones in the local city or niche we are targeting. If your press release is newsworthy, then putting it on a wire service is a great add-on that can bring you more attention from media, customers, potential employees and partners you would otherwise not be able to reach.
Since a press release is supposed to look and feel like a story in a newspaper, it’s important to include a location and date stamp at the beginning of the first paragraph. Something like, Palo Alto, CA – February 5, 2007. Like a standard news story, the first sentence, or lede, should summarize the main news of the press release in 25 words or less [source: Concept Marketing Group]. 
Thirty students from Wartburg College in Iowa, led by a graduate of Guadalupe Center’s Tutor Corps program, will be among the first spring breakers offering a helping hand to organizations in Immokalee.
good site by the way, informative and helpful…I am wondering if you happen to know of the 50+ sites that the folks send their releases too…for $15 bucks it’s a steal, but I also don’t want to duplicate my efforts either…I did sign up, sent out my first release through them a couple hours ago… I did also write them to ask them the same question, but since you seem to know a great deal about (free sites in general), I was wondering if you knew the answer to my question…thank you in advance…
Sharon, as noted in criteria, I’m going to stick with free press release sites that handle all types of press releases. I discovered industrial free press release sites, travel free press release distribution services, and ones that were geographically-centric so I decided it was best to try to keep the list as broad as possible. Ideally, these sites will be useful across all industries and at least for U.S. businesses.
Remember that press releases are a major form of branding, something that is exponentially vital in the online marketing world of the present day. SEO has shifted to being more about branding and engaging content than about getting backlinks.
Most press releases today are delivered via email. The safest option is to copy-paste the entire press release directly in the body of the email. Avoid large email attachments, but consider offering a small image that is optimized for social media sharing. Don’t forget to add photo credits and captions.
Recently, many broadcast news outlets have discouraged the use of VNRs. Many stations, citing an already poor public perception, want to increase their credibility. Public relations companies are having a tougher time getting their pre-edited video aired.
With the help of the Minnesota Twins Community Fund, the Plymouth Wayzata Youth Softball Association will be supplying their female athletes with functional equipment that will enhance the safety and experience for over 300 individuals. – March 03, 2018 – Plymouth Wayzata Youth Softball Association
Here’s a tip that I just recently found out, there are a few sites that resell prnewswire’s products. The one’s that I have tried are Press Release Distribution to Major News & Media Outlets and www.onlineprnewscom . I’ve heard about ereleases too but haven’t tried them yet.