local press release service media contacts for press releases

Signify the end of your press release by adding “ENDS” the bottom of the main content. Below this is where you should provide contact details such as your name, address, email, phone number and any other relevant information.
Your entire press release should be error free. Have someone else check your grammar and proofread for typographical errors. Double check all links, facts, statistics, data, and contact information before you publish your press release.
If a paid service does not include media monitoring, it’s essential to employ a media monitoring and measurement service to learn when media outlets publish your releases and measure the effectiveness of your PR efforts.
The second last thing that is necessary to be put in the press release is the background of the company. In this section, you need to include the complete information and bio data of the company. You can describe your company, talk about its products and services and everything that you think is necessary to be discussed.
3. Dateline and lead paragraph. These elements range from 25 to 30 words and answer the who, what, why, when, where and how questions of your event. Keep the text simple and stick to the critical elements of the information. The format is: City, State, (name of service or publisher of the press release, e.g. GOOGLE), Month, Day, Year – details.
A one line summary about the press release should be written underneath the headline. The summary should be very interesting and should be highlighted by strong vocabulary to capture the attention of the reader. Also, it should be written in such a way that it motivates readers to find out more of what is written in the main body of the press release. However, you should keep in mind that the headline and summary should synchronize with each other and maintain relevance to the news being discussed.
Proper keyword research and selection is important to optimizing a press release for SEO. Your press release should have at least one keyword target. At the same time do NOT stuff your press release with keywords. Googlebots will penalize you for this. Some important things to keep in mind while doing keyword research:
If you send a well-written press release with links to all relevant assets to reporters, they’ll have everything they need to write a story. Occasionally – less than half of the time, in our experience – you’ll get contacted for more information or an additional quote.
I have used http://responsivepr.com – very good service. They not only publish press releases they distribute them to their own social network accounts: Ywitter and Pinterest. I have been very impressed by them. Costs £6.95 but I have receive excellent service.
This is one of the most common questions about free press release distribution. How do you know the differences between a premium paid distribution service and sites that offer free press release distribution? 
Hi Emmy, Thanks a lot for this template. I’m working on a press release for my mobile app. After going through examples of other press releases, I noticed that a lot of grabers stem from the headline. How much more important would that be? Thanks, Makori.
You can also hire an agency that has access to a media database – we use Meltwater for this, but Cision is also a good option and there are several others. You can gain access to these databases yourself, but it’s very costly (around $20k/year). When you go with an agency, you’re splitting that cost among other clients – and some agencies will pull you a media list for a fee, and let you handle the outreach. Contact us if you’d like to learn more!
The Community Foundation awards annual grants through a competitive application and review process. (Ask the Community Foundation to supply a quote and specific language regarding your grant type by emailing the Director of Communications and Marketing.)
These days, the press release services market is quite crowded, making it difficult for marketers to decide where their money is best spent. To choose the best press release company, industry veteran Sarah Skerik recommends focusing on these four questions:
In this guide I’ve given you all the tools you need to do it yourself, but many business owners – especially those without an in-house marketing rep – want someone else to handle writing their releases and submitting them. If that’s you, I manage the entire process for you, so you can focus on running your company.
• Launch of a new product or service – you’ll have the most success with this if the product or service is unique (like the press release about the first Bitcoin ATM in the US we used as an example above, which was covered everywhere from Mashable and CNET to The New Yorker, all as a result of directly pitching reporters). If you’re not launching something new or that provides a unique value to buyers, you’re going to struggle to get covered.
http://www.PressReleasePoint.com/ has started a exciting free service for submitting to free PR websites. Yes it is free to submit press release to 20 free PR websites. We hope that some of your readers will find this service useful. We request you to convey this message to your readers. Perhaps you can add this as a foot note to this blog post.
Really good, clean, crisp, grammatically correct writing is so important in creating a positive impression of your company, says Lauren Selikoff, chief marketing officer for Allison & Partners, which works with Samsung and Michelin and is based in San Francisco. This is not a task to turn over to the intern.
So let’s take a look at some of the best press release submission sites for distribution. We will be looking at each site with a critical eye and careful scrutiny. General parameters will include pricing, transparency, guaranteed placements, user friendliness, navigation, and if there are any extra features like analytics to help follow a release once submitted. Many of the sites will require a login to continue or access information. This is something the blog does not do as part of the review of each site. You will be responsible for creating accounts for yourself should you choose to use a particular site. It is a hope this blog will drive decisions on signing in and getting more information and thereby save you time, energy and most importantly, precious money.
With 2006 sales of almost $11 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including biscuits, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods. The company’s brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Special K, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr’s, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg’s web site at http://www.kelloggcompany.com/.
· Free White Label Service- Unlike other PR sites that charge you an additional premium for white label press release distribution, NewswireNEXT does it for free. In other words, their distribution packages are white label by default. Best for businesses, resellers and PR agencies who do not want the name of distributor appear in press release, media outlets and report.
Duplicate content also comes into play in any discussion about potential downfalls of press releases. Since the media outlets that pick up your press release are syndicating the text, links will be coming in from identical content pieces. Because of the nature of press releases, this means that each link will be worth less than inbound links from unique content. That being said, the added domain authority of the news sites still makes it worthwhile to distribute.
You also want to make sure the press release is newsworthy. This doesn’t mean that you can only send out a press release for information that would make the front page of the New York Times. It does mean that you have to find an angle that you think journalists will find interesting and want to write about.
I hope you’ll refer to this list often, help me keep it up to date, and share it with other SEO’s, online marketers, and DIY business owners. If you’d like to submit a site for review or suggest a correction, please contact me. I’d love to hear from you!
The hardest thing for people who are new to PR to grasp is you really have to take your ego out of it when it comes to finding something the press is going to write about, Selikoff says. What’s newsworthy to a publication’s readers is often completely different than what you are trying to get across.
SEO expert Jeremy Levey, now with Mars Med Supply, recalls when he worked at CardCash.com and the company signed up for a 12-month unlimited press release plan in 2013. “We sent many press releases with a decent amount of links and got little SEO boost from it. We actually saw the drop in effectiveness over the course of 2013 and we just dropped it towards the end,” he told online marketing agency Local Fame.
As you start to write your press release, come up with the creative angle first.  Take off your sales hat and think about it from the reader’s perspective:  why should I care, and what makes it special?  Once you have your angle, then state the facts which support the news as objectively as possible.  This will help give your press release the right tone and allow you to fit it more easily into the accepted format.
Whether a certain channel or journalist takes interest in your production depends on things like your budget, genre, subject matter, filming location, cast members, awards or other related things such as a unique production method. Start by defining your strategy. Ask yourself, who would consider your production newsworthy. Based on that, you can choose to focus on the mainstream media, freelance writers, indie film websites, notable bloggers / vloggers or other mavens. Depending on your subject matter, you may even find traction outside the typical channels. For example, with a documentary about mental health – approach mental health organizations.
When composing your press release, collaborate with team members and other writers you trust. Ask for feedback. Send test emails with different subject lines to ask your team to rate how they responded to reading them. It’s also good to have someone other than yourself to proofread the final version.

Leave a Comment

Your email address will not be published. Required fields are marked *