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PrLog’s press release plan has the most features available for free.  With clickable links inside the body (a key feature to increase your website’s SEO), ability to include company logos, unlimited unique press releases, and more, this site allows for a truly customized press release at no cost to you.
Go online and visit your local media sites and copy their emails and first names into an Excel sheet. Next, go to MailChimp, which is a free email marketing service, and create an account. Add your mailing list of local and national media reporters that you wish to send your releases to. Now you can build your release complete with all of your contact information into an email, and send it to every reporter on your list.
PRLog offers free press release services for general search engines, their website, industry, and tag and location based RSS feeds, and they offer a front page placement on their site if your news is released on PRLog before anywhere else.
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In addition to this, the newsworthy press releases immediately grab the attention of the media people. So, making sure that it is interesting should be a key consideration. Apart from this, you must keep in mind that a press release is not an advertisement or a sales pitch. Rather, it should cover factual information cited with quotes and sources. With that being said, here are certain press release examples that will give you detailed insight as to why business professionals should write a press release.
Press releases are similar to news articles in that they inform the public, but they’re usually prepared by people like you who are working in specialized fields, like community development or public health. You probably know by now that it can be difficult to tell the community what you’re doing, and what you’re about. A press release is one way for you to reach out and tell the community (for example) “Hey, we’re the Howardsville Healthcare Workers for Healthy Hispanic Children; and we’re trying to develop a scholarship fund to help low income Hispanic children go to college.”
Frequently publishing online press releases generates reach and visibility. As little as 2-3 releases a month can already have a great impact on your business and confer you with significant advantages over your competitors.
We recommend eReleases as the best press release distribution service for small businesses because they offer the widest potential distribution for a competitive price. While PR Web distributes your press releases to websites, eReleases is the only service we reviewed that distributes to the Associated Press’ wire.
A few years back, people used to go through the newspapers for the news but nowadays, the internet has replaced the role of the newspapers. Am I right in saying this or not? I am sure that you will agree to the fact that the first thing we do in the morning is to check our social media accounts. We go through the news feed on our Facebook profile and scan through the headlines on Twitter. We do all of this to see what is trending but what exactly makes us stop and actually read something? It’s the catchy and engaging content. That is where writing an engaging press release comes in.
If all goes according to plan, and your press release gets picked up by the media, your job still isn’t finished. To keep the buzz going, you can release a second wave of distribution by sharing the specific stories that news outlets write based on your press release.
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Keep in mind, however, that effective distribution services come with a pricetag. However, there are a range of price points. We generally advise clients to decide on a price point based on their releases’ importance. The more newsworthy, the more it may pay to up your spend.
To write a press release template you have to write various details regarding the matter for which you want the press release in a particular order. First, you have to write the name of the organisation or the individual who is heading the matter, like the name of the event organiser for an event press release or the name of the recording company for a music press release.
And television stations are a different story entirely. If you’re trying to get air time for an event, send out your press release to your local TV stations at least two days beforehand. Since news varies from day-to-day, a car crash can prevent stations from covering your event. But your chances are even lower if they receive your press release the same day.
4. Please note that all press releases are read over and posted by our team of editors. As a result there will be a delay between submission and posting. We aim to post all new Press Releases within one working day. If your release has not appeared on the site within one week, check that it fits eNewsWire’s submission guidelines and try submitting it again.
At the end of the release, you need to indicate that the release is ended. The usual method of transmitting your release is via fax, and this is the best way to let journalists know they have received the entire release. Type End on the first line after your text is completed. If your release goes over one page, type MORE at the bottom of the first page. Then retype the title and the date on page two, so there is no question which release the second page goes with.  
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Any time you’re creating contact that is original, you’re establishing yourself as an authority in your industry. You’re positioning yourself as an expert in your niche, and that lets you build a sense of trust and loyalty among your clients and potential customers.
Regardless of the package you choose from Free-Press-Release.com, including the free press releases, you’ll receive the advantages that come with visibility through indexing on the main search engines.
All releases are targeted when you set them up to go out for distribution. Proper targeting can often mean the difference between thousands of reads and plenty of traffic streaming back to your money website or the lack thereof. Be sure you research every single industry your company, products, or services apply to before you set your industry targets pre-distribution.
Proper keyword research and selection is important to optimizing a press release for SEO. Your press release should have at least one keyword target. At the same time do NOT stuff your press release with keywords. Googlebots will penalize you for this. Some important things to keep in mind while doing keyword research:
In almost all cases, we would recommend eReleases or PR Web over PR Newswire. However, PR Newswire does offer a unique feature — if you opt for their premium option at $399, then the image in your press release will be broadcast in Times Square. This likely won’t generate the same kind of media attention or online exposure that submitting your press release to newswires will, but you could capture an image of the broadcast for use in future promotional materials.
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Sabah Karimi is a professional Web and print copywriter. She specializes in several niches including travel, fashion, beauty, health, fitness, lifestyle and small business. Karimi has an educational background in business administration and marketing from the University of Wisconsin-Platteville.