issuing a press release press release tips

Using a press release distribution free service can be ideal if you want to announce a minor bit of news or information or if you’re willing to put in the effort to also cross-promote your free PR on other channels.
Thanks Nitisha. In the UK, at least, you can’t get a press release published in the traditional sense. You give or send it to the editor or journalist and if it’s a good story, they’ll decide to run it or not. You should study your target publications first to see if your story is relevant to their readership. If a publication wants to charge for your story, that’s not PR, that’s advertising. In that case, you decide what you want say and where you want it to appear. For more information on PR visit the CIPR or PRCA websites.
Although learning how to write a press release for a product can seem difficult, it’s a critical skill for any company, and following these tips will help you learn to do it in your business. From crafting the hook to optimizing your press release for SEO, there are dozens of little things that can spell the difference between success and failure for your press releases. Happy writing!
You need to have something new and important to say. If your client simply wants to promote a product or service because it’s not selling well at the moment, you can’t just write about its benefits as you would in an ad or brochure.
Experts recommend that your release should also include at least one quote in the body. The quote should come from someone knowledgeable about the announcement being made, such as a product manager if you’re announcing a new invention, or a top executive if announcing company wide changes. The quote can also be used to explain how your announcement makes you stand out from other competitors, even if you don’t mention them by name.
Give one or more of these online press release websites a free run and see how your sales are affected. With many providing access to social media channels, your sure to get the maximum exposure to your business at virtually no cost but your time.
When writing a press release, your aim should not be to promote your business, stroke the ego of the managing director, or build backlinks from highly reputable sources. Your aim should be to hand journalists a ready-to-print story that is of interest to their readers.
Up next is Business Wire, which also targets the same set of companies as Globe Newswire. If you look carefully at the company’s offerings, you’ll notice a distinct emphasis on IR (investor relations) options for companies that are looking to improve their awareness and visibility with the investor community. Notably, Business Wire is a Berkshire Hathaway company, and that means it has the seal of approval from Warren Buffett, one of the world’s most famous billionaire investors.
Just like writing the perfect blog post title, setting up your press release for success starts with your headline. You only have one line to work with, which can seem scary, but consider diction carefully to make your headline captivating.
The grisly and compelling story of a young man who risked his life while pursuing his dream of freedom and survived for five days amid a violent storm in the murky waters of the Atlantic Ocean surrounded by sharks.
He is passionate about the crowdfunding industry and helping people reach their fundraising goals through behind-the-scenes interviews of successful crowdfunders, marketing tips, promotional resources, and more.
The opening of the Widgets-R-Us store is part of a new trend for the Chinese government to allow Western industries into their country. Currently, 25 American based companies have facilities in China with another 100 companies are in line to open stores throughout China in the next year.
So, when I write a press release for online distribution, I try to balance these two things. From a quality perspective, I write with the intention that my client could actually send the release to real news agencies in their local market. I balance that with the knowledge that my goal as an online marketer is to get quality links pointing back to my client’s website.
Topsarge Solutions (TBS) is proud to announce it is now a Wiley Everything DiSC authorized partner. Already a leader in corporate training and communication, this partnership sets TBS even further above its competition. Everything DiSC is a research-validated a personality assessment that helps… – March 04, 2018 – Topsarge Business Solutions LLC
Many marketers want to know: “Are free press release services worth using?” Smart Insights looked into this query and found a few points worth mentioning that could sway your decision. First, only 5 percent of free press release sites can get you featured in Google News. Secondly, only half of the free press release distribution networks were ranked in Google Search. Thirdly, less than a third of the sites generated inbound links. That said, you’re still welcome to give it a whirl.
I like to choose brands or long phrases that include one of my target keywords. I rarely choose exact match keywords (10% or less) because of risk of being penalized by Google. This is referred to as “over-optimization.”
Your entire press release should be error free. Have someone else check your grammar and proofread for typographical errors. Double check all links, facts, statistics, data, and contact information before you publish your press release.
You also want to make sure the press release is newsworthy. This doesn’t mean that you can only send out a press release for information that would make the front page of the New York Times. It does mean that you have to find an angle that you think journalists will find interesting and want to write about.
By making them simple to read, with simple formatting and expected places for dates, times, headlines and so forth, you make the journalist’s job much easier. And when you make their lives easier, you are more likely to get coverage in the newspaper, magazine, website, or news broadcast. . 
A valuable part of creating and distributing press releases is having the ability to track and analyze how they’re performing. This lets you see what works and what doesn’t as well as what’s resonating with your targeted audience.
Pressat is both a simple way for businesses to manage their own online and offline PR campaigns without the cost of hiring a public relations company and a great asset to agencies looking to push clients new even further.
Jackson Hole, WY, January, 2018/Newswire – The First Baptist Hospital in Jackson Hole, Wyoming has announced a new member to its hospital team responsible for proactively removing virtually all risk of hospital-based infections. The new team member is the Agent J SuperVac. Agent J is a disinfecting robot that kills 99.9% of all germs that can live in health care environments and will be deployed in each of the hospital’s surgical areas.
Beyond the money you’ll spend, there is a pretty significant time cost to using press release distribution services as well. Plan to put in at least an hour uploading the release, image assets, videos, hyperlinking to resources, etc. Here’s what the finished product will look like once it’s live on the site:
Immediately following your grabber, compel readers to continue on with an engaging game description. Be sure to weave in core benefits, as well as what makes your game unique. Here is a great press release example of a strong game description.
PR Newswire is the top dog when it comes to search engine referral traffic, according to traffic trends by ComScore and Experian. It’s the oldest (more than 60 years old) and largest (200,000 distribution points) press release company — but also the most expensive. Some say their Account Manager turnover is high and customer service is little to be desired, although they themselves say they have won “more than 20 awards” for serving customers with professionalism. Even so, they’re still highly recommended by most analysts, especially when it comes to B2C business. The pricing structure can be a bit confusing, but ranges from $545 for local distribution beyond $2,000 for national coverage.
Not too long ago, I used another press release company and was “somewhat” satisfied with the results (seeing how it was my first dealing with a press release company), but you guys knocked the ball COMPLETELY out of the park.