issue press release best press releases examples

You’ll most likely be sending out releases through e-mail and posting them on your company’s website, so experts say you should consider including some digital features, such as video and audio. It’s also an opportunity to link back to other company information available online — previous press releases and related matter such as customer testimonials or performance reports — that will give the news media additional context.
Your press release is then posted online and added to an email digest that gets sent to reporters…along with all the other press releases in your industry that were distributed that day. I asked Dan Tynan, former editor of Yahoo! Tech and current reporter for The Guardian, if he ever scrolled through these press release digests.
Mod Girl Marketing staffs an experienced team of press release writers and marketers skilled in submitting and distributing your news to the world. We find that many companies want access to a news wire when they have something to say, but don’t necessarily need more than, say, one press release announcement each month. So, in that case, why pay for premium distribution services when you can access these same networks through our marketing firm for FAR LESS? Contact digital marketing consultant Mandy McEwen to discuss your options.
To be fair, we did expect this result, it is rare enough for someone to pick up news from some of the premium paid-for news wires and given the volume of free press releases being pumped out these days we would have been (pleasantly) surprised to find any pick up of our releases. When we did find a release that had been syndicated out to other sites none of those other sites came across as ‘high quality’, they were invariably loaded down with banner and AdSense advertising.
Although your distribution channel is important, the quality of your release is even more so.  Each of the aforementioned resources, include helpful tips on writing eye-catching press releases.  Try out a few of the sites to find the best fit for you and make sure you utilize your social media channels to get the optimal amount of exposure to your press releases for your business.
• Unique statistics – if you’ve got enough customers or a big enough user base to poll and get statistically significant numbers, you can use the data to generate earned media coverage for your company. Reporters love fresh, compelling, unique stats for their articles, and if you can give it to them you’ll find those numbers being cited and re-cited all over the internet (often with links back to your website).
Advocacy Analytic Blogging Broadcast Citizen Civic Collaborative Comics-based Community Data Database Gonzo Immersion Interpretive Investigative Literary Muckraking Narrative New Journalism Non-profit Online Opinion Peace Photojournalism Scientific Sensor Underground Visual Watchdog
The site does not provide a price for submission services, and this is a serious drawback. You can fill out a form and ask for information. This can prove to be more trouble than it is worth in the long run. However, do keep in mind that they are quite expensive. They charge you a yearly membership fee, plus distribution charges. If you have $1000 to $2000 to spare, PRNewswire can get you a good coverage.
Hi Sam! Thank you for the comment. The rule to always follow with a press release is you don’t have something impressive to share/show, then don’t. It’s great that you have art assets done, but I’m not sure if that is enough to go on. Perhaps if you had a free, playable demo in addition to the art assets, or were inviting people to a beta, etc., then you could for the announcement-type press release, but without those extra, impressive items, I may hold off. Hope that helps.
You can also hire an agency that has access to a media database – we use Meltwater for this, but Cision is also a good option and there are several others. You can gain access to these databases yourself, but it’s very costly (around $20k/year). When you go with an agency, you’re splitting that cost among other clients – and some agencies will pull you a media list for a fee, and let you handle the outreach. Contact us if you’d like to learn more!
Press releases are short, factual news stories written in the third person and given to the media to encourage editors/journalists/broadcasters to feature the story in their publications and programmes.
Writing a company press release can be a pain. Having a template to get you started can make it quick fun and easy.There are a few rules you need to remember when writing a press release. One being try keeping the press release to one page. You want the press release to be around 400-500 words. Sometimes services you use to get your release to the public will charge extra if it is over this 400-500 words. Examples include Business Newswire, Dowjones Newswire, Marketwire or PRNewswire. So, make sure you keep it short and sweet. Not only will this save you money, but getting your point across in a more clear and precise way will help readers to understand your point better.
Somehow I doubt the validity of this story, if you found her on Fiverr – and the customized PDF report is available through pretty much all standard press release services. Curious to know if these were copy/paste reruns of the press release or if it was unique coverage that resulted in actual media interviews and original stories.
Send your release by email, and use formatting sparingly. Giant type and multiple colors don’t enhance your news, they distract from it. Put the release in the body of the email, not as an attachment. If you must use an attachment, make it a plain text or Rich Text Format file. Word documents are acceptable at most outlets, but if you are using the newest version (.docx), save down a version (.doc). Newspapers especially, are on tight budgets now, and many have not upgraded. Use PDF files only if you are sending a full media kit with lots of graphics. Don’t type a release on letterhead, then scan it and email a jpeg of the scan––that’s a waste of your time and the editor’s. Just type the release straight into the email message.
Give one or more of these online press release websites a free run and see how your sales are affected. With many providing access to social media channels, your sure to get the maximum exposure to your business at virtually no cost but your time.
This is one of the most common questions about free press release distribution. How do you know the differences between a premium paid distribution service and sites that offer free press release distribution? 
Using UVC light, Agent J is able to eradicate even hard to kill germs like Staph, MRSA, EGLE, and more. In addition, the Agent J robot does this without the use of chemicals. The robot’s patented KillemDead 2000 technology senses the room’s dimensions and then delivers the exact amount of UVC rays needed to eradicate the infecting germs in the operating room. Once the cycle is completed, the staff is alerted by way of text that the room has been completely disinfected.
On content-driven, information-rich websites we use press releases for more than the basic announcement. We also use them to release free white papers because we know they offer more opportunities for inbound links and the SEO benefits required to get a landing page ranked well in Google.
I’m not sure which publications you’re talking about – local news has certainly been struggling in recent years, but several online publications have really taken off. That seems like a blanket statement that certainly isn’t true for all media outlets.
Wow. This is a powerful resource. I read and re-read and then made points and downloaded the copy for future use. Simply put this is a very well written article about Press Releases and has given me a lot of ideas. Thank you!
Wow, I can’t believe that counts as a mention. Some of this pay PR sites promise 200+ mentions, but being on some random page of a 10,000 page radio website is completely worthless in terms of traffic; maybe there is some SEO benefit?
If you send a well-written press release with links to all relevant assets to reporters, they’ll have everything they need to write a story. Occasionally – less than half of the time, in our experience – you’ll get contacted for more information or an additional quote.
Hi Emmy. I just saw your video on marketing. So good! It filled a few gaps I hadn’t covered in my research. But one thing is still blurry to me. I would ask you : Where, in an email to the review sites, should we present the Press Release? Say I write to Toutcharcade. My first thought is I would be personal with them, talking to them about my game, my team… And if so, would I copy paste the Press Release below, in the email? Or are we supposed to place that PR as attachment to the email (just like the screenshots and Youtube trailer). Also is there a particularity that differs a review site to an article site? Many websites seem oriented towards revewing only. I’m guessing we need a different approach with them, without a PR. Sorry for the long post. Thank you!! Dominic
“We’ve achieved a 19% success rate per month on intra uterine insemination (IUI) – also know as artificial insemination (AI) – since opening the clinic,” adds Donati, “The national average is 12-14%.”
In this article, we will cover the basic of press releases: how to write them, best practices, and how they fit into your SEO strategy. The goal of writing a press release is to generate positive publicity for your organization. A press release is a great way to generate publicity around a corporate milestone, brand promotion, or noteworthy event.
We then write a release and distribute it manually to each of our free press release sites, including a link to the new vegan pizza page. This process usually improves that page’s visibility in Google and helps the pizza shop owner outrank his competitors for keyword terms related to “vegan pizza” in his local market.
With that being said, a few years back, Google started to realize that paid and free press release distribution services were simply being used as a spam tactic, so it has taken a more hardline stance on using them.
Hi Makori, thanks for the comment and great question. The headline and the first sentence are both incredibly important and should both be treated as grabbers. I would argue that the headline is the most important element though because it is often the element that gets people to click and read the press release.
In today’s SEO world, press releases will provide more indirect value than direct value. Direct value comes when the press release URL itself is ranking in search engine results pages (SERPs), which is possible, albeit rare. For example, a press releases that appears in the “News” section of a Google search can drive organic traffic to your website, generating buzz and brand awareness.

Leave a Comment

Your email address will not be published. Required fields are marked *