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A legitimate, paid new release distribution service such as Business Wire has far greater credibility among journalists and search engines. The paid press release services get your company news directly in front of actual journalists, resulting in placements in print, broadcast and online news outlets. Business Wire has arranged for automatic publication of news releases it issues in dozens of influential online news sources with high ranking. With placements in recognized news sources, you can be pretty certain that your news release will be shown in major search engine results including Google News.
Offer details here that strengthen your narrative, like creative or noteworthy ways your company developed the project or announcement at hand. Or, when applicable, comment on future implications of your announcement. 
“Ozone depletion is a well-known phenomenon and, thanks to the success of the Montreal Protocol, is widely perceived as a problem solved,” says University of East Anglia’s David Oram. But an international team of researchers, led by Oram, has now found an unexpected, growing danger to the layer from substances not regulated by the treaty. The study is published today in Atmospheric Chemistry and Physics, a journal of the European Geosciences Union.
Many businesses choose to hire a local public relations firm or a PR freelancer. They will know the ins-and-outs of your local press outlets as well as the online ones. Here is how you can find these professionals:
A press release template is a message sent to a media outlet regarding a matter which you think would be newsworthy for them. It is a way of getting the media outlet to print the details of your particular event or matter in the form of a news article.
Be sure to make clear what this information is for by saying for more information, promo requests or to set up an interview, please contact (so and so). Also, include the band and/or label’s website/MySpace page here. – Is the place where traditional media press releases are supercharged with multimedia, social media, and search engine optimization, to give you the most visibility for your news releases. Our SEO press releases, multimedia press releases, and newswire press release distribution put your news in front of the right people at the right time.
Most press releases are boring fluff composed of a few company statistics mixed in with equally boring quotes. If you craft your pitch to sound like a press release, don’t expect a response. A short pitch packed with details that gets right to the point wins every time.
Personally, I don’t think press releases help the page rank of a website. They might result in a bump in traffic as they themselves (the press releases) will get search engine traffic but Google has made it clear it doesn’t to reward the page rank of sites because of press release campaigns.
Less than 24 hours. Our editorial team quickly reviews and notifies you of any corrections that need to be made. Press releases are reviewed in 12 hours or less. Fast turnaround times are our priority.
Syndicate. Once I get confirmation of a published release on PRLog, I turn the rest of the manual submission work over to my team in India who follow Section five “Submitting Your Press Release To The Winners” to ensure we are efficiently executing dofollow links for our client.
Optimization features help you gain SEO traction and visibility through free press release distribution. They  will also help you gain a better understanding of what people are searching for as it pertains to your industry.
Make sure your press release is formatted properly. Google press release format to learn how. Our PR editors will have your press release formatted properly for you if one of our paid PR distribution packages is used.
Canonical tags should be utilized in the event that large chunks of text from your site will be pasted right into the press release, or you plan to place the press release directly on your site or blog.
24-7 Press Release was launched in 2004. The company has a mission to provide their clients with the most excellent and cost-effective press release distribution solution available that delivers measurable results.
You might be able to rank a press release in Google for a non-competitive term, but in general, I don’t expect it. Nor do I expect to receive any referral traffic. If either of these things happens, I consider it a bonus.
Be as concise as humanly possible so that you’re able to give readers a meaty chunk of what they’re about to eat without giving away all of the ingredients. From there, the paragraphs that follow should work like an inverted pyramid – expanding on the bullet points you’ve touched upon in your first line with bigger (but non-essential) facts. This is the time to present products specs or a few quirky tidbits from your survey. As you progress, try to keep your language snappy and mildly objective – because nobody wants to eat a dry piece of toast.
If you’re looking to get media coverage for your small business, being able to write an effective press release is an essential skill. But how long should a press release be? And what kind of information should you include? Here are a few tips to help you get started:
Still, you’ll also want to add some spice, bravado, and swagger to your headline to capture more attention. A boring and stagnant headline may be newsworthy, but that doesn’t mean it’s not making people pull their hair out when they read it. Read more on these in an article by TechCrunch.
When you visit this online press release website you will notice they are not like all the other free sites. The website has a much different layout and feel to it compared to all the other press release websites. Navigation is laid out nicely and it makes it simple to locate all the unique categories around the website. These categories help to increase the quality of your press release and also increase all that exposure that will be driven to the information. Getting qualified traffic increases your bottom line much faster.