how to write a press release press release publication

A common oversight that can render a press release ineffectual is a lack of contact information for reporters to follow up with. Whether you or someone else at the company is the point of contact, don’t forget to include an email address and phone number on the release (preferably at the top of the page).
Tie it together. Provide some extra information links that support your press release. Does the company you’re selling have additional information online that readers may find useful? Great. Add it in.
PR.com is a site that was made to do more than just offer the best press release distribution services for free; it also offers a one-stop shop business marketplace for organizations to promote themselves, their goods, and their services.
Most press release services will send your news to only one distribution network. We send it to two. Not only will your release be sent to our own hand selected network of premium news and industry sites, we’ll also distribute your news through the PR Newswire network. This network has been used by fortune 500 companies for over 60 years and is highly trusted by journalists.
Thanks for dropping in with your unique insight. I definitely agree with the 1st and 3rd points (make the first paragraph very strong, and leave clear contact details) but the 2nd point will vary from publication to publication. I’ve written for niche industry publications where my main job was to scour press release sites and find the latest stories/updates, daily. Then, I would re-hash these stories with my own words (in the voice of the publication).
Your third paragraph could then give some detail on how the student developed the new battery, when we might expect to see it in use, how much it might cost, what effect it will have on mobile technology, etc.
Consider expanded distribution to hit more major mediums, albeit at an increased cost. For example, if you are a multinational company, consider worldwide distribution with AP Newswire syndication. If you are a domestic company, target national regions to hit every major news medium in the continental U.S., as opposed to the limited newsfeeds that are in your set geo-region.
Recall the saying from growing up: “If you don’t have anything nice to say don’t say anything at all.” Keep this in mind for press releases as well — “If you don’t have anything newsworthy to say, don’t write a press release at all.”
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As PR and marketing practices have evolved to meet audiences’ constantly shifting needs, so has the press release. When looking at the press releases distributed across PR Newswire day in and day out, we see an ever-growing variety and no “one-size-fits-all” method to writing them.
An alternative is the self-published press release. In this approach, press releases are either sent directly to local newspapers or to free and paid distribution services.[7] The distribution service then provides the content, as-is, to their media outlets for publication which is usually online.
Opening paragraph: The opening paragraph has to be strong and include pertinent information, namely what the press release is about, it affects, and why they should read or act upon it. If you talk of an event or launch, you also need to mention when it will take place.
PressReleasePing.com – Is the press release distribution and submission website for the business people to boom their business through seo and link building. They will syndicate your featured press release to dozens of partner newswire websites at no additional cost to you. You can get RSS feeds for all posted press release in each zone.
The idea behind this press release was to educate people about a new dating app (small business) as well as empathize with any single person who reads it. We placed a small insert about why we developed the app and let readers know that we too are single and feel what they’re going through.
“Nofollow” all backlinks in press releases in order to avoid penalties by Google. This requires that each link’s tag contain the rel=”nofollow” attribute. If using nofollow links makes you hesitant about putting out a press release, then you’re doing it for the wrong reasons.
Personal and pertinent quotes add a human touch to your release. It makes a reader feel like this is not just another commercial company looking for the limelight. A quote gives the message that your news affects real people, and others will want to hear about it.
The press release is also effective because of its multifaceted storytelling. It highlights a public figure’s connection to the local community (the same area served by our client). It balances writing about the dentist and his practice with the famous person who became his patient. And it uses multimedia: Graham spoke about his experience with our client on-camera and appeared in a number of pictures in the client’s office, which enriched our press release with unique content that is worth more than a thousand words.
24-7 Press Release is an Alexa U.S. top 15,000 website. The ranking is based upon website traffic estimates and browsing behavior, and it means that a site has a high enough regular traffic count to be included in the ranking.
While it can be a useful background document for journalists, a press release isn’t a story. If you want to maximise your chances of getting press coverage, you will have to tweak your idea, and your release, for different publications or programmes. You can find more information about how to find journalists’ contacts details in this article.
You’ll most likely be sending out releases through e-mail and posting them on your company’s website, so experts say you should consider including some digital features, such as video and audio. It’s also an opportunity to link back to other company information available online — previous press releases and related matter such as customer testimonials or performance reports — that will give the news media additional context.
It’s important to know that while organisations use press releases to promote their goods and services, they’re not adverts. In fact, journalists are quick to spot organisations who dress something up as news in order to get free advertising.
Dateline – contains the release date and usually the originating city of the press release. If the date listed is after the date that the information was actually sent to the media, then the sender is requesting a news embargo, which journalists are under no obligation to honor.
In the not-too-distant past, businesses and SEO agencies used the sites as an SEO ploy. They would stuff low-quality news releases with keyword-filled backlinks and send them to scores of press release distribution sites in an effort to game Google’s algorithm. In response, Google’s 2012 Panda update severely penalized the sites. It rendered the SEO value of their links virtually worthless and classified many of the sites as spam.
Note: the sharp-eyed might spot that some of these tests are liable to error, but we think they give a good idea of the value of each site (one possible issue, for example, was the risk of duplicate content factors affecting how Google dealt with each copy of a given release).
Always remember that many editing teams are overworked and understaffed. If you can make life easier for them, you’re more likely to get coverage. If you write a press release that’s close to the way the editor will actually publish it, it may see publication with minimal editing. But if you fill it with fluffy advertising copy, don’t use proper AP style, etc., the editor will surely delete this kind of fluff. Everybody says they’re the leader. Don’t waste the editor’s time. The place to put a description is in the company information section of the release. But keep it accurate and factual.
The more specific you can get while writing a press release, the better results it’s likely to have. Finely tune your content to your audience even before you decide on the free PR site you’ll use to distribute it.
“How to find any reporter’s email address”. This video explains how to find any email address using a handy spread sheet and gmail. Link to the spread sheet is at the bottom of the page with other handy tools for building your own press list.
In other words, sending out a hey, I just started a band press release isn’t going to be very useful. You’re looking for a hey, I am playing five shows at these venues in support of my recent album press release.
When done correctly, a press release is an excellent way to boost your business and spread the word about your newest offerings. Keep in mind, however, that learning how to write a press release for a product is a process, though, and there are skills that you need to know to execute the task properly. Fortunately, these things are easy to learn!
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We used our first release as a test to get a feel for the sites, having formed an opinion (and to avoid wasting time on sites that didn’t meet our goasl), we carried out subsequent tests on the top twenty or so sites.
If you’re relying on a free press release distribution service to get your news in front of journalists and bloggers, the odds are that it isn’t going to work except perhaps in a few special cases. If you really must use a wire service, you’d be better served with a premium service. Having said all that, one of the best ways to get journalists interested in your news is traditional PR media relations – find the right journalist, get your story straight and pitch it. We’ve got a series of how-to’s and guides on writing press releases and pitching to the press in our articles on effective press releases.