how to write a press release for a product press releases for books

Press release distributors allow you to target your audience by location and industry, so assign your parameters accordingly. Schedule your release early in the morning on a weekday in order to maximize visibility. If applicable, add a photo or image to make the PR more eye-catching. Most press releases include a quote from someone affiliated with the company writing the PR, to infuse more personality into your message.
Thanks for the great post. This is where many small businesses are missing out. They fail to understand that with a PR release they are losing out on the opportunity to create a web footprint which is capable of generating business from any location around the world.
Experts recommend that your release should also include at least one quote in the body. The quote should come from someone knowledgeable about the announcement being made, such as a product manager if you’re announcing a new invention, or a top executive if announcing company wide changes. The quote can also be used to explain how your announcement makes you stand out from other competitors, even if you don’t mention them by name.
PRWeb is one of the better-known press release companies that receives lots of exposure. In a test, SteamFeed found that one of their releases received 57,489 impressions, 1,096 reads, 109 online pickups and 49 desirable interactions. There are five price tiers, ranging from $99 to $369.
WASHINGTON — Demand Progress, Fight for the Future and Free Press Action Fund, which have organized many of the largest online protests in history, have announced Operation #OneMoreVote, an internet-wide day of action on Feb. 27.
Always simple and accurate, plus love the human backstop to the uploading front-end. They really make sure it looks good, and suggest alternate headlines & captions to improve readability. Great service.
PageRank: Google uses a secret metric formula to analyze the credibility, popularity and trust of a website. This is called a PageRank. It can rank from 0 to 10 (with 10 being the highest). The most important component that adds to the strength of a PageRank is the number of quality backlinks from other websites.
RULE #4: Provide some good quotes. Even if your CEO is a complete idiot, don’t make him sound like one by providing a quote that’s a series of business clichés. Have him say something memorable and personal, if possible.
Give journalists some time to craft a story around your press release by sending it to them — under embargo — the day before it officially goes live. (FYI under embargo just means they aren’t allowed to share the information in the press release until the time you specify.)
For example, a while back I received a press release containing the following sentence: Release 6.0 doubles the level of functionality available, providing organizations of all sizes with a fast-to-deploy, highly robust, and easy-to-use solution to better acquire, retain, and serve customers.
For this reason, eReleases has pulled together tried and true examples of winning press releases covering various topics that will help to guide writers toward a successful media campaign. Use these samples as starting blocks, templates, or simply as sparks to generate ideas for your own press releases.
To increase your chances of getting coverage on your press release, it needs to have an attention grabbing headline. It’s also imperative to send along images of the product to accompany the story. Don’t use the spray and pray method. Instead, tailor your press release to each person separately. That includes writing their name at the beginning and why the news is relevant to their audience. If possible, distribute your press release around a relevant event. Luckily, the product launch on the TV was right around CES so that helped with exposure.
What made this press release successful was the intersection of the exclusivity of the announcement (there were only a select few companies who were made official Shopify Plus partners in the round, and we were one of them), the fact that it was newsworthy, and having a great partner tied into the announcement itself. The latter point was especially critical to the PR, and the notoriety of the Shopify brand really gave the release ‘legs’ in terms of how far it was distributed and the impact it made.
A crowdsourced report from G2 Crowd found that Cision ranked highest among the best press release distribution networks for customer satisfaction. One professional explained that Cision “makes vital information for PR professionals easily accessible” — so it’s easy to keep contact information, preferences and outlet information organized in one place. Added perks include free webinars and permanent archiving. Analytics data is another strong suit for Cision’s press release service. However, with a price starting at $5,700 annually, Cision is one of the more expensive newswires out there.
If you want to get started without professional help, there are plenty of services that offer easy and inexpensive distribution. PRweb.com is a popular option, and they have many options for releasing online press releases. 
It takes times to write a press release effectively. After all, it is only half the battle. But once written nicely, it can add a spark your business and its sales. Now that you know how to write a press release, have its template and format, we are sure you will never get stuck when tasked with writing a press release. Even if you do, follow the tips or search for a sample press release which is easily available online. Good luck!
Immediately following your grabber, compel readers to continue on with an engaging game description. Be sure to weave in core benefits, as well as what makes your game unique. Here is a great press release example of a strong game description.
Black and others say you should assume no one is going to read beyond the first paragraph, which makes it the most important. Many releases also take up a journalistic style, beginning with a dateline, or the city and state the news is coming from.
To keep yourself honest on this front, ask a friend or colleague to read the release without context and ask if they can easily and readily explain why the announcement matters, what your company does, and why the executives included are quoted. If the answer to any of those questions is no, get back to the drawing board. 
This is one of the best graphics I’ve seen describing the correct formula for a press release. However, you forgot one thing. Just above the Headline you forgot to write the words: FOR IMMEDIATE RELEASE (in call caps). If I may please ask you to revise your graphic, you would help a lot of new writers to learn the true formula of an Associated Press press release standard. Thanks again for your well designed and informative graphic.
I get asked all the time if I can I provide a list of free press release submission companies. Despite being antithetical to my press release distribution business, which relies on reaching media directly by email and dedicated newswire feeds to newsrooms nationwide, I thought it would be worth venturing into this murky world to give you a comprehensive list of free press release websites. I caution you to use at your own risk and to realize that a free press release is not a mechanism of public relations or PR, but an offshoot of search engine optimization (SEO) — with no proven track record of actually improving a website’s SEO.
Hi Mike, thank you for your comment and suggestion! I think adding that line would be a good improvement for the template. Once I get some time, I’ll try to make that adjustment. That said, I may take your suggestion a bit further. Instead of saying FOR IMMEDIATE RELEASE, I may put something like FOR IMMEDIATE RELEASE or EMBARGOED UNTIL [INSERT DATE] so developers know where to put the for immediate release or embargo date 🙂
To be exact, press releases actually draw our attention and make us read about the trending events and happenings from around the world. These press releases are usually used by professionals with the core reason of building public relations and gaining publicity. In the proceeding article, we are going to discuss about how to write a press release, how it works, its samples and formats along with some more important information and tips. So, without further a due, let us begin.
Startup Colorado is a regional initiative to increase the breadth and depth of the entrepreneurial ecosystem across Colorado’s Front Range. From Fort Collins to Boulder, from Denver to Colorado Springs, our mission is to multiply connections among entrepreneurs and mentors, improve access to entrepreneurial education, and build a more vibrant entrepreneurial community. For more information visit www.startupcolorado.com 
Note: the sharp-eyed might spot that some of these tests are liable to error, but we think they give a good idea of the value of each site (one possible issue, for example, was the risk of duplicate content factors affecting how Google dealt with each copy of a given release).
iReach’s distribution options start with a basic, budget-friendly plan (SearchReach) and build from there (WebReach and WebReach Plus).  Check out the plan comparison page for details about what’s included with each one.
Don’t be tempted to include background information about your company in the opening paragraph. This – along with any other additional information – can always be included in a notes to editors section at the end (it’s fine to run over to a second page for this).
If you’re ready for your press release to go out to the public right now, use the words “FOR IMMEDIATE RELEASE” at the top of the press release. If you need to hold the release until a certain date, however (this is commonly the case in product launches), put HOLD RELEASE UNTIL before your specified date.
In 1924, Benito Mussolini placed Agenzia Stefani under the direction of Manlio Morgagni, who expanded the agency’s reach significantly both within Italy and abroad. Agenzia Stefani was dissolved in 1945, and its technical structure and organization were transferred to the new Agenzia Nazionale Stampa Associata (ANSA). Wolffs was taken over by the Nazi regime in 1934, and Reuters continues to operate as a major international news agency today.[5] In 1865, Reuter and Wolff signed agreements with Havas’s sons, forming a cartel designating exclusive reporting zones for each of their agencies within Europe.[6]
Companies like Apple, Microsoft, and Coca-Cola can send a news release and two seconds after it hits the wire, there are headlines in every paper and on every TV station in the world. Sadly, this isn’t the case for you and your online store. You can spend $500 to send a press release to tens of thousands of news outlets and be ignored by every single one of them. Crickets. But even if a press release doesn’t generate coverage, there are benefits, including backlinks and showing up in Google when someone researches your company. There is also the possibility of getting coverage and sales, so for some merchants it’s worth a shot. Here’s what you need to know. 
Miami, FL., January, 2018/Newswire – The Doggy Massage is the latest craze in treating dogs who exhibit nervousness and anxiety, especially during thunderstorms. One pet-loving company, The Pet Spa, Inc., has come up with this wonderful new solution: an at-home massage that you can give your pet in moments of terror.
hi Mandy, really nice list, I would also like to add our company http://www.topseovas.com , we have been offering Press Release Distribution Service since 2016 and have published over 200 for global companies.
The above free press release submission sites offer options for distribution of free press releases, which can be an excellent choice for anyone seeking a budget-friendly way to get a message or newsworthy story to the public, as well as to influencers and journalists.
Velocity’s partnership with Mendix will enable the company to deliver cutting-edge business technology solutions, keeping the user experience at the core of its design thinking. – March 04, 2018 – Velocity

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