how to write a letter to request a press release sending a press release to local media

SMi’s highly anticipated 3rd annual Defence Logistics Central & Eastern Europe conference takes place in just 4 days. There is still time to register online. Topics will include regional logistics operations, joint interoperability, strategy optimisation, as well as… – March 03, 2018 – SMi Group
WASHINGTON — On Thursday, Free Press filed a petition for review in the U.S. Court of Appeals for the D.C. Circuit to challenge the Federal Communications Commission’s recent repeal of Net Neutrality protections.
4. Lead Sentence: Set the hook in the reader’s attention. Keep them moving toward the objectives – key messaging & calls to action. Lead paragraph starts with an interesting statement, not boilerplate.
Press release distributors allow you to target your audience by location and industry, so assign your parameters accordingly. Schedule your release early in the morning on a weekday in order to maximize visibility. If applicable, add a photo or image to make the PR more eye-catching. Most press releases include a quote from someone affiliated with the company writing the PR, to infuse more personality into your message.
good site by the way, informative and helpful…I am wondering if you happen to know of the 50+ sites that the folks send their releases too…for $15 bucks it’s a steal, but I also don’t want to duplicate my efforts either…I did sign up, sent out my first release through them a couple hours ago… I did also write them to ask them the same question, but since you seem to know a great deal about (free sites in general), I was wondering if you knew the answer to my question…thank you in advance…
RULE #4: Provide some good quotes. Even if your CEO is a complete idiot, don’t make him sound like one by providing a quote that’s a series of business clichés. Have him say something memorable and personal, if possible.
If you want to get started without professional help, there are plenty of services that offer easy and inexpensive distribution. is a popular option, and they have many options for releasing online press releases. 
In an upper right or left corner, you should have the words “Media Contact,” followed by the name, phone number, and email address of the person reporters should reach out to if they have follow-up questions.
When emailing a press release, do not make the subject line of your email press release. You will only blend into the crowd. Get the editor’s attention by making the subject line your grabber headline, for example, Brand Co. wins $30 billion government contract.
On the next line, which is the first line of your release, include the city and state you’re in formatted in all caps, and the date on which you’re making the announcement. For example, “CHICAGO, ILLINOIS – November 21, 2017.” Then start your announcement.
No matter what a press release covers, it’s no good if it wanders and rambles. To make your press release useful and compelling, stick to the point and be sure that all of the information you’re providing within the press release is relevant to your readers.
Sending out hundreds of press releases one by one is usually more time intensive than most companies can handle. This is especially true if they are running lean and handling press release distribution with a small staff. 
Write the closing paragraph. This section should be a brief summary of key points discussed in the press release, and needs to include when and where the product will be available.This section is typically two to three sentences long.
Challenge Europe provide a wide selection of specialist nuts, including the popular nyloc nut, plus the combi nut with integral washer for load spreading/anti-vibration purposes which saves fiddly assembly, loss of washer, etc. – March 03, 2018 – Challenge (Europe) Ltd
Remember that press releases are a major form of branding, something that is exponentially vital in the online marketing world of the present day. SEO has shifted to being more about branding and engaging content than about getting backlinks.
We wrote a press release called Yumbutter by the Numbers. There are multiple reasons as to why this press release was successful. We successfully demonstrated the brand’s fun and playful energy, engaging consumers with informative but easy to read content.
E. Screenshots. Obviously that’s only for the press release pdf you’ll put in your app press kit, not for the text-only version you’ll send in the body of your emails. Since you already have made and selected the best screenshots for your app details page on the store, why not use them?
This is an important piece of your press release article because it tells readers and journalists when you want to see your article on the web or in print. It also gives you control over when the press release hits the media, which can have a massive impact on the success of your press release efforts.
Cision PRWeb impacts customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.
Much like the first paragraph of a news story, the first paragraph of your press release should cover the whos, whats, wheres, hows and ​maybe whys of whatever you’re promoting. Look at it like this – you want someone who decides not to read past the first paragraph to still know the basic information they need to know about your project. Of course, your first paragraph should also give someone a reason to WANT to keep reading, but even if they don’t, they should still walk away from this intro knowing who you are and what you are promoting.
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The rest of the body of the press release should answer all of the questions a journalist might have about the product, service or event that you’re announcing. Although a press release is a public relations tool, it should not read as overly promotional [source: Concept Marketing Group].  If it sounds too much like a sales pitch, it will lose credibility in the eyes of the journalist.
To help you write your press release, here is a sample of one and a breakdown of its elements. The press release example below is based on the one given by Dave Wooldridge in its book The Business of iPhone App Development and seems to be working just fine.
Selikoff also warns against using a canned quote talking about how great your company is. Use a quote that provides some insight instead. It’s also helpful to know some publications’ standards on using quotes from a release. While blogs and very small publications will often use information directly from a release, and re-use quotes you include in the release in their story, major publications most often will not.
No customer service is offered for the free press release distribution service. Customer service and help with your press release is available if one of our featured PR distribution packages is utilized.