how to write a great press release headline marketing press release

Cision PRWeb impacts customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.
Attachments and PDFs can just get clumsy and are best avoided. When emailing a press release, you need to keep it simple by having the headline in the subject line and the rest of the release in the body of the email.
If this is painting a bleak picture of what you can expect out of standard press release distribution via wire services, good. It’s meant to. I’ve got nothing against the distribution services, and we still use them at TCF (old habits die hard, plus press release distribution is included as part of our large and very expensive PR software package).
Don’t’ forget that media organizations run on tight deadlines. Pommerehn says the morning is typically the best time to send a release for most publications while late morning or early afternoon is better for television and radio outlets.
Through eReleases, press releases will also receive permanent storage in PR Newswire for Journalists. This searchable newsroom is a valuable research tool to more than 90,000 registered journalists, writers, and reporters.
Trek to Teach is a nonprofit organization that sends fluent English speakers to teach in Nepal near the Himalayas. In addition to teaching, Trek to Teach strengthens local communities by helping schools build infrastructure, paint their classrooms, and find furniture.
Any free PR distribution service will NEVER yield the kind of quality publicity that paid distribution services can get you because they lack real credibility with major media news outlets. SEO marketers use these so called free non-branded PR distribution sites mainly for SEO purposes: to build backlinks, generate social media buzz, improve PageRank, attract traffic and readers, etc.
This will put your press release into context and orient the reader about the date and time of your article. What’s more, current city and publication date information helps readers recognize the press release as recent and relevant.
PR.com has a different layout than the other sites. Their categories are the main focus of their website which makes it easier to find what you’re looking for and allows for more qualified traffic to be exposed to your press releases.
Only a few large newspapers could afford bureaus outside their home city. They relied instead on news agencies, especially Havas (founded 1835) in France and the Associated Press (founded 1846) in the United States. Former Havas employees founded Reuters in 1851 in Britain and Wolff in 1849 in Germany; Havas is now Agence France-Presse (AFP).[2] For international news, the agencies pooled their resources, so that Havas, for example, covered the French Empire, South America and the Balkans and shared the news with the other national agencies. In France the typical contract with Havas provided a provincial newspaper with 1800 lines of telegraphed text daily, for an annual subscription rate of 10,000 francs. Other agencies provided features and fiction for their subscribers.[3]
Giving back is what separates one company from another in a recent poll of Millenniums. Our customer base of B2B companies and nonprofit organizations crosses all generations, so we thought it was important to remind our customers that DollarDays’ social mission to help communities is a core component of our identity. And what better way to do that but to double the donations during the month of March.
Translation: The new release does more stuff. Why the extra verbiage? As I explained in the post Why Marketers Speak Biz Blab, the BS words are simply a way to try to make something unimportant seem important. And, let’s face it, a 6.0 release of a product probably isn’t all that important.
Final Thoughts: Marketwired does not appear to have the necessary aspects, cost and follow up that would benefit a small business or anyone looking for affordable online press release submission. However, it is best for those who are looking for targeted distribution and care less about number of pickups.
Hey Tory thank you for this nice article. I am experienced website designer and absolutely beginner in the field of press release writing and distribution. I just wanted to ask you that I’ve launched my portfolio website recently so can I use the press release for SEO to share something about me and my skills to the world? I gone through many articles but yet not sure that it is good idea to write press release or not. Anyways I learned a lot from this article.
Search Engine Optimization: We also took into account basic SEO functionality. These sites allow tagging, anchor text links, keyword data and other search elements. The paid sites typically allowed up to eight outbound links, whereas most free sites only allow one.
William J. Comcowich founded and served as CEO of CyberAlert LLC, the predecessor of Glean.info. He is currently serving as Interim CEO and member of the Board of Directors. Glean.info provides customized media monitoring, measurement and analytics solutions across all types of traditional and social media.
As such, people often hire experts to write press releases for them. While this is a great option, and an expert is a fantastic go-to for quality, professional press releases, you can also write your own.
Criteria: When developing this list, I looked at several variables, such as: Alexa ranking, Page Rank, credibility indicators, and style. Sites that didn’t make the rank included: simple blogs, industry specific, dead sites (no recent press releases), and sites with broken navigation or ordering systems.
To keep yourself honest on this front, ask a friend or colleague to read the release without context and ask if they can easily and readily explain why the announcement matters, what your company does, and why the executives included are quoted. If the answer to any of those questions is no, get back to the drawing board. 
Not from press releases pickups – there’s a difference between these copy/paste press release pickups and real news coverage. If it’s organic, unique media coverage as a result of the press release (but not just a rerun of the press release itself) the backlinks will likely help your overall SEO.
Note NoFollow tags. NoFollow tags are inserted into website code to stop the search engine spiders from following the links. If the spiders can’t follow the links in your press release, there is little benefit.
This network is ideal for publicly traded corporations and releases focusing on business growth or investing news. Pricing ranges from $150 to $560, so it’s a more budget-conscious option that still gives you access to industry-standard tools, multimedia integration capability, mobile optimization and reports. 
I apologize if this comes across a bit rude. I followed your guidelines and did plenty of research into writing a press email. I sent to over 60 gaming sites using the videogamejournalist spreadsheet and filtered out any of the non-related ones. Out of those 60 only ONE big site PCgamer took the chance to reply. Everyone on reddit has told me that big walls of text like the one you are advising people are going to get trashed straight away. Such a shame. We have barely any exposure and our Kickstarter campaign will likely fail. It’s funny because our game is interesting enough to be written about, as Kotaku and RPS took their own initiative to write about our game earlier in the year. Now when I did a proper press release following your guidelines it has crippled us. Literally only one decent site of the 60 wrote about us. I’ll bet our email address is blacklisted now.
When you send a press release, it’s a good idea to include a short outline of your idea (no more than a paragraph) and where you think it might fit in the publication you’re pitching to. Paste your press release underneath, as a busy journalist may not bother to an open an attachment. Photos can be helpful if they add something to the story, but avoid sending big files that will clog up peoples’ inboxes.
Our easy to use analytics puts the data at your fingertips. Sort and select specific dates, view locations and open rates in one convenient place. We also provide a detailed PDF report for Premium Submissions.
In this article, we will cover the basic of press releases: how to write them, best practices, and how they fit into your SEO strategy. The goal of writing a press release is to generate positive publicity for your organization. A press release is a great way to generate publicity around a corporate milestone, brand promotion, or noteworthy event.
The site also includes case studies, something that can be closely tied to releases. There is no direct pricing on the site, as users must request information via a login and request form. However, if you can spare $6K to $12K on an annual single or double license subscription, then it’s the best public relations software one can ever use. The companies listed seem to run a full gambit and include many Canadian sites and businesses, making this perfect for resellers and anyone looking for international distribution.
[Band] That Rocked Cleveland Brings Unique Sound to Buffalo is a start. This format assumes you’ll include some details from that appearance in Cleveland, obviously (and that you’re appealing to writers in the Buffalo area).
First we are going to look at a press that we at Fit Small Business recently sent out, so that we can point out the attributes of a good press release. You should look out for these points when viewing the other examples below.
Now, press releases can include links, but they have to be coded as “no-follow” so that search engines know to ignore them. Therefore, using a press release will not directly provide any SEO benefits.
The intrigue/compulsion factor of your book press release headline needs to be balanced by some actual information. The best headlines both intrigue and inform – neither function can be ignored.  My article on how to select the perfect book title can help with your headline selection as well.
A good press release immediately grabs the reader’s attention by explaining why it’s relevant. For a product release, like the free ebook mentioned in this example, readers want to know who the intended audience is and how the product will benefit them.
We wanted to craft a release that went beyond simply patting our company on the back, and rather explained the relevance that achieving this milestone meant for the industry. Within the release, we pulled together an explanation of why PCI 3.0 certification is important for credit card processing companies with day to day consumers in mind.
In the words of Robert Wyne, a prominent Forbes contributor, press releases “are formulaic, by nature, but so are poetry, tweets, columns and other written communications. Everyone has constraints. Chefs work within an 8-inch pan to create an omelet, and the great ones know how to pick the best ingredients, and mix them to create a savory sensation. Writers can season their sentences within the confines of a release.”
I will help you find the best free press release services that will generate ongoing publicity for your business, new product or service…or whatever it is you need to promote to a global audience. Having worked public relations and SEO marketing for more than a decade, I have handpicked the following free PR services that I use frequently—and repeatedly—for my business and clients. Why pay a service to distribute your press release when you can find free alternatives? The most successful companies, entrepreneurs and individuals all use press releases to grow their businesses, make more money, increase customers, boost website traffic, and/or brand themselves as a guru. Don’t you want to achieve the same amazing results? I am sure you do! That’s why this special Hub is for YOU!