how to write a good press release for an event publishing press releases

For this reason, eReleases has pulled together tried and true examples of winning press releases covering various topics that will help to guide writers toward a successful media campaign. Use these samples as starting blocks, templates, or simply as sparks to generate ideas for your own press releases.
Many businesses choose to hire a local public relations firm or a PR freelancer. They will know the ins-and-outs of your local press outlets as well as the online ones. Here is how you can find these professionals:
Also include the guest’s educational background, listing the most recent degree and where it was earned, and ending with the oldest degree. (Example: Smith holds a master’s degree in urban and environmental planning from the University of Virginia in Charlottesville, Va.; a Bachelor of Science degree in computer science from Old Dominion University in Norfolk, Va.; and a Bachelor of Fine Arts degree from Virginia Commonwealth University Richmond, Va.)
In order to do that, you’ll first have to come up with a story. It may be that you’re releasing a quirky product, sponsoring a charity event or have discovered some intriguing market insights. Either way, it’s got to be interesting, and it’s got to be genuine. That’s the easy part. The tricky bit is convincing journalists that it’s worth publishing.
Alexa Traffic: A subsidiary of Amazon.com, Alexa.com tracks website traffic from across the Internet. The number represents an estimate of traffic plus pageviews over a 3 month period. The LOWER the Alexa number, the MORE popular the website and the more traffic it generates.
The website looks quite professional, and the huge amount of information available on the site is quite impressive. There are visible releases on the Home page, and visitors can access press releases by Date, Industry, Subject and Region. The site does offer distribution services and seem to have solid results with this element of the site. They even have a Service page, where you get an idea of the many options that are available to you.
A press release template is a message sent to a media outlet regarding a matter which you think would be newsworthy for them. It is a way of getting the media outlet to print the details of your particular event or matter in the form of a news article.
When you’re satisfied with your release, click “Next Step:  Payment” to pay for, confirm and submit your order.  (If you don’t already have an account, you will be asked to fill out a short registration form before submitting your order.)
Don’t send large bulk emails. Some channels don’t want any email attachments or accept press releases only via their website. Find out about their preferences and send either individual emails or BCC’ed emails to small groups with similar requirements. When approaching a content producer individually, let them know that you’ve actually read or watched their work and understand the subjects they cover. Be genuine, not a suck-up.
If it were easy to write a press release, there would be no need for press release writing services, press release writing articles, books, and newsletters. Press release writing is definitely not easy.
Canonical tags should be utilized in the event that large chunks of text from your site will be pasted right into the press release, or you plan to place the press release directly on your site or blog.
We recently used PR Newswire’s services to announce our newly hired Director of Development. Our release was picked up by over 100 online publications. Their services and website are user-friendly, and we were truly impressed by the results. It was definitely worth the investment!
Final Thoughts: Over the past few years, the popularity of PRWeb as an affordable newswire has dwindled. However, if you do not mind spending $99 for the placement of your news on handful of sites, including financial feeds, social media and PRWeb website, you can give it a go.
Thanks for your comment! Curious to know how your reach is calculated – and what tangible impact it has from the press release distribution and subsequent pickups alone. Do you get actual reporter coverage via 24/7PR? Or are the results similar to PRWeb?
Startup Summer 2015 will bring promising entrepreneurial students from Colorado and across the country to work at Colorado startups in an unprecedented three cities – Boulder, Denver, and Colorado Springs. Students will receive real-world startup experience as well as unmatched access and education from local entrepreneurial leaders.
This is a critical little paragraph, since it helps readers understand immediately whether they should interact with the press release or move on to find something that suits their needs more closely. It can also help busy journalists understand what your press release covers and pick it up if they see fit.
This press release from Samsung features their new Smart TV designed to unite entertainment with elegant art display. When a product lands on Oprah’s wish list, the “Oprah Effect” often occurs. By virtue of the TV mogul’s popularity, the product gets instant brand recognition and an increase in sales. Definitely worth a press release, and it’s something that the company can continue to talk about for a long time.
We recommend PR Web as the best press release distribution service for online exposure because they include significantly more online resources in their distribution network — over 30,000 compared to over 5,900 for eReleases and over 1,400 for PR Newswire.
Do not use a quote that simply repeats what it says elsewhere in the release. Journalists aren’t going to settle for redundant soundbites that just take up space. This is your chance to add some analysis and spice to the story. Don’t blow it.
Mod Girl Marketing staffs an experienced team of press release writers and marketers skilled in submitting and distributing your news to the world. We find that many companies want access to a news wire when they have something to say, but don’t necessarily need more than, say, one press release announcement each month. So, in that case, why pay for premium distribution services when you can access these same networks through our marketing firm for FAR LESS? Contact digital marketing consultant Mandy McEwen to discuss your options.
Tweet It. If I’ve setup the client’s Twitter account in PRLog, the release automatically is Tweeted as it goes live. Most likely, we’ve got Twitter set to auto-update Facebook, so it gets mentioned there as well. This step helps with indexing the release.
One thing comes to the mind of any good journalist when they receive a press release: Why would I care? The news in your news release has to be obvious, or else your notice will be on a fast route to the recycle bin.  The first step is figuring out exactly what message you are trying to get across, and how it qualifies as news.
· Free White Label Service- Unlike other PR sites that charge you an additional premium for white label press release distribution, NewswireNEXT does it for free. In other words, their distribution packages are white label by default. Best for businesses, resellers and PR agencies who do not want the name of distributor appear in press release, media outlets and report.
Reliability: As a popular free press release distribution site, there is a focus on reliability at Free Press Release. This site has also been in operation for many years, and it has built an extensive, quality network and user group.
Make it clean, crisp, and applicable to your audience. Odds are whoever you sent your press release to has a dozen just like it in his/her inbox just waiting to be ignored. If you want yours to be chosen, it’s got to be good. Not only does it have to be good, but it has to be as close to ready for press as possible.
Velocity’s partnership with Mendix will enable the company to deliver cutting-edge business technology solutions, keeping the user experience at the core of its design thinking. – March 04, 2018 – Velocity
I am a business development consultant for a small financial capital management firm in the midwest. We conduct approximately 10 sizable transactions a year, which we feel could be press worthy. As I mentioned we are very small (less than 10 employees), but we are established (been in business 10+ years). What would you suggest the best route to take in getting the “word” out of these deals? A wire service mentioned in the article, perhaps Businesswire, or doing it ourselves? If we do it ourselves, can you give me any pointers?
Hello. Although I personally reckon this post is a bit prescriptive (I prefer devs to just say Hey, I’ve made a NEW THING! Here it is!, there are some good tips regarding content to possibly include. (Just, y’know, avoid doing the robot thing. I get 50+ PRs on a good a day (on a bad day, I get more), and many of them look identical in structure and that’s a FIVE-ALARM WARNING to bin every one of the things.) In terms of format, though, speaking as a journo, sending me a Word document is a really great way to get me to immediately delete your PR. Send the text in the *body* of the email, so I can easily access and search it later. Do not make me load up some other app or even fire up Quick Look to view your copy. (Also, a *huge* number of devs I know don’t use Word these days, threatening any fancy formatting. PDF’s fine for an online press kit, though—no problems copying and pasting from it, assuming you’ve done the PDF right.) And I’m sure this sounds grumpy as hell, but when you’re bombarded by email, you need to be able to filter things very quickly. Open the attachment to read about my new thing loses to My new thing is…
28th February 2018 – Jacksonville, Florida – Marlin Consulting Solutions is happy to announce that it has successfully received official certification to become the first Agile CRM Partner in Florida and on the East Coast of the USA
If all goes according to plan, and your press release gets picked up by the media, your job still isn’t finished. To keep the buzz going, you can release a second wave of distribution by sharing the specific stories that news outlets write based on your press release.
Duplicate content also comes into play in any discussion about potential downfalls of press releases. Since the media outlets that pick up your press release are syndicating the text, links will be coming in from identical content pieces. Because of the nature of press releases, this means that each link will be worth less than inbound links from unique content. That being said, the added domain authority of the news sites still makes it worthwhile to distribute.
There aren’t really a prescriptive number of pages or word count. It can vary depending upon the information the release is covering. The key is to keep it concise and not overly verbose, but at the same time make sure that you have all the relevant info included. So, the length can really vary depending upon the announcement.