how to write a good press release for an event ap style press release format

The body of your press release should stay as concise as possible, while making sure to get all of the important information across in an engaging manner. Reporters that read your release aren’t likely going to have the time to read page after page trying to understand the news.
Black and others say you should assume no one is going to read beyond the first paragraph, which makes it the most important. Many releases also take up a journalistic style, beginning with a dateline, or the city and state the news is coming from.
Press releases work when you get their information in the right hands (reporters, other stakeholders) that will further extend the reach of your news, ultimately resulting in measurable business success.
Not all press releases contain a release date, but if you decide to include one, put it at below your logo on the left margin. This should either say “FOR IMMEDIATE RELEASE”, or “FOR RELEASE ON [date] AT [time]”.
Your final paragraph should be a succinct and informative boilerplate. A boilerplate is typically 3 or 4 sentences long and acts as a mini-biography. This is your chance to include a few interesting snippets about yourself, touching on your passions and inspirations.
However, most press releases never accomplish that. Most press releases are just spray and pray. Nobody reads them, least of all the reporters and editors for whom they’re intended. Worst case, a badly-written press release simply makes your firm look clueless and stupid.
I liked your information on all the best free Press Release sites and all The best Paid Press Release sites. I needed a press release done for me. When I contacted most of these you could not really get a real person. I had lots of questions and they all directed me to an email that I had to post my question on and they would reply via email. Even more incredible was the fact that a lot of theses sites wanted me to create a user name and password first. That to me is extremely annoying. I decided to gop with a site a friend recommended that was not on here. He told me the price was reasonable and you don’t have to sign up. While yes I also had to send an email, they contacted me within 5 minutes of my email. NO JOKE..Try it.. The site http://www.prunderground.com really helped me out and understood my needs. I have become a fan of theirs thank in part to their excellent customer service and great rankings for my release. I am surprised they are not listed on your list.
This site is a fun and cool social site that will help you talk with friends and do so many others thing.If you do not have an account please try to get one and join the fun everyone is doing it NOTE:you can also get a friend to join and you can chat all the time for free site name:http://chitchat.at9ja.com
Once you’ve submitted your order, your registration and press release will be checked for content acceptability.  iReach and PR Newswire maintain their reputations as credible news delivery services by adhering to acceptable content guidelines.
I’ll be honest in that I have very little experience in using free sites. My PR agency for high-tech clients has always used a paid service. However, that costs upwards of $500 per release, and now that I am helping entrepreneurs and small businesses get PR, I am asked this question all the time:
I tried another company to send a press release out, and it was a mistake. The two things I love about e•releases are the personalized and responsive customer service and the visibility reports that let me know how our press releases are performing.
Beth, the answer lies in reaching the broader audience of workers, particularly those who are covered by workman’s comp, before they are injured. If you work backward from their problems and situations, you should be able to determine what they need to know in advance of need of services. That understanding, in turn, would determine content choices to reach them where they are so they know you’re a resource. Does that help? Sherri
Press releases are still a legitimate way to help tell company stories, educate potential clients and customers, and secure earned media coverage. We have great success with writing and pitching press releases – we’ve sent a couple this year that have generated earned media coverage with an ad value equivalent worth $1 million or more.
Distribute press releases to reach journalists, attract new customers and gain visibility online via top search engines, thousands of websites, social media, blogger networks, as well as via print, broadcast, radio, mobile channels, and more.
Most press releases are succinct at just a page long. Two pages tops. Ultimately, companies want to provide enough information so that news outlets have sufficient material for publishing their own stories about whatever the company is announcing in the release.
Be sure to make clear what this information is for by saying for more information, promo requests or to set up an interview, please contact (so and so). Also, include the band and/or label’s website/MySpace page here.
http://www.seenation.com This site is a leading Internet press release and articles distribution service. We are grateful for your interest in our services, and we look forward to being a valuable resource for you. We strive to be a quality resource for both authors, publishers and end users alike.
This is a critical little paragraph, since it helps readers understand immediately whether they should interact with the press release or move on to find something that suits their needs more closely. It can also help busy journalists understand what your press covers and pick it up if they see fit.
Our analysis of the distribution network gauges the overall depth of different channels and publishers which press releases are releasing. In addition, time is spent understanding the types of journalists and professionals which the press releases reach. This process is used to ensure that recommended PR distribution companies are in the eyes of those which produce the news and informational resources in each advertised industry.
First, plan on using an email address on an actual domain. A few sites don’t allow free email addresses (like Gmail, Yahoo, or Hotmail), so it’s good practice to use a standard email address for every site. I use “info@mikemunter.com” for all my press release testing and submissions.
He is passionate about the crowdfunding industry and helping people reach their fundraising goals through behind-the-scenes interviews of successful crowdfunders, marketing tips, promotional resources, and more.
Research. Use encyclopedias, dictionaries, almanacs and other reference materials to get the facts you need. More and more reporters are doing their research on the Internet. Research includes interviewing people — such as a professor or doctor or coach — who know the facts. And your research may be just your own observation of an event: for example, reporting on the visit of a policeman and his dog to your class.

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