how to send out a press release how to write a press release example

Child abuse is a serious societal issue and one that all of us need to address. We can do that by supporting agencies that work on behalf of children, and by making sure that we know the signs of abuse and what to do about it, said Lisa Gordon, executive director of the North Brunswick Organization for the Prevention of Child Abuse.
By creating awareness through telling new news stories, people who have no idea about the topic in question suddenly become aware. That gives you an opportunity to not only interact with people but also to do business with them for as long as you would like; you are also likely to expand your readership.
Hi Mike, thank you for your comment and suggestion! I think adding that line would be a good improvement for the template. Once I get some time, I’ll try to make that adjustment. That said, I may take your suggestion a bit further. Instead of saying FOR IMMEDIATE RELEASE, I may put something like FOR IMMEDIATE RELEASE or EMBARGOED UNTIL [INSERT DATE] so developers know where to put the for immediate release or embargo date 🙂
Breonna is a Content Writer for CoSchedule. Her specialities include social media marketing, content strategy and blogging. When not at CoSchedule, Breonna can be found running around with a cup of coffee in hand and at least 3 books stuffed in her bag.
A note about press releases being accepted for ‘publication’ by the sites: we have (as you might expect) a lot of experience writing press releases that meet the rules laid down by various news wire services (e.g. don’t make claims about being the ‘best’ something unless you can prove it). However, not all of the sites accepted our releases, this may be because they didn’t meet the site’s editorial guidelines or for some other reason – why some sites rejected our press releases isn’t at all clear.
Press releases should always be short and to the point. No one has time to read a three-page document on the history of your organization and why this new update to your product is the greatest thing since sliced bread.
You must limit your press release to one page (or two, if you must), but that doesn’t mean you can’t show people how to learn more. Providing relevant links to your company’s website, where prospective writers can learn more about your mission and what you’ve already accomplished, is a crucial element to the release. Don’t make writers search on their own for more information — guide them as quickly as possible to your website, and keep their interest piqued.
Articles should be as up-beat and positive as possible. Avoid phrases like following the resignation of the previous chairman or after a period of inactivity. A journalist could decide to investigate those matters instead of reporting what is in the press release and—–even if the circumstances were completely innocuous, for instance if the chairman had resigned due to ill health—–the resulting copy might not be to your liking.
If you have a public relations you can also send your release to a wire service for broad geographical distribution. Small companies can distribute through for as little as $80, Black says. Other services such as and are pricier but will expose your release to a broader audience.
Recently, Globe Newswire has upped its game by getting more heavily involved in reaching social media influencers and providing more in-depth analytics related to social media. If you’re releasing company information across the Internet, you want to know how it’s performing and who’s writing about it, and that’s the goal of Globe Newswire’s advanced analytics offerings.
However, most press releases never accomplish that. Most press releases are just spray and pray. Nobody reads them, least of all the reporters and editors for whom they’re intended. Worst case, a badly-written press release simply makes your firm look clueless and stupid.
Always simple and accurate, plus love the human backstop to the uploading front-end. They really make sure it looks good, and suggest alternate headlines & captions to improve readability. Great service.
A press release can be used to announce a new or updated product. Other press release topics can include a partnership with a company or organization, as well as being issued an industry award. For additional press release topics, visit: As you just saw, you may include a url in your press release.
7.  Create a document that keeps track of everywhere you posted your press release, and all of the sites who wrote about your freemium. Create an ongoing press list from this so that you can focus your efforts more effectively the next time.
This article is written by Mickie Kennedy, founder of eReleases (, the online leader in affordable press release distribution. To subscribe to PR Fuel, visit:
Any time you’re creating contact that is original, you’re establishing yourself as an authority in your industry. You’re positioning yourself as an expert in your niche, and that lets you build a sense of trust and loyalty among your clients and potential customers.
When an editor looks at your piece, he/she is thinking, from the first second, about how long it’s going to take them to get it to print. If your work is full of errors, lacking content, or just needs to be revised, they’re not going to waste their time. So make sure you have good grammar, all the basics, and have something to write about.
Some sites that promote themselves as free sometimes offer very little for nothing. The free sites frequently do not actually distribute news to media outlets, but only post the release on their website – sometimes for only a limited time. They may urge visitors to pay additional fees to “publish” the press release or to “upgrade” for additional services, such as including live links or posting the release beyond the minimal time period. Some sites merely run advertisements that link to other press release sites.
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Next, follow the steps in the section below, so you know what to look out for and how to get your link published on a specific site. Please report any errors, so that everyone can continue to benefit.
You want to research each and every person you contact, so read the newspaper, magazine, blog etc. and see who writes book reviews for your genre. Alternatively, if there are no book reviews, you can see who writes articles that are aimed at your target market. Then pitch them a story that would appeal to their audience. This doesn’t have to just be about your book.
In the not-too-distant past, businesses and SEO agencies used the sites as an SEO ploy. They would stuff low-quality news releases with keyword-filled backlinks and send them to scores of press release distribution sites in an effort to game Google’s algorithm. In response, Google’s 2012 Panda update severely penalized the sites. It rendered the SEO value of their links virtually worthless and classified many of the sites as spam.
I’m not sure which publications you’re talking about – local news has certainly been struggling in recent years, but several online publications have really taken off. That seems like a blanket statement that certainly isn’t true for all media outlets.
Will you instead review the basics and look at the templates and give it a shot?  The internet is loaded with press releases and yours will quickly get lost in the shuffle.  What will your headline be? 
This may come as surprise to small business owners, as a number of press release distribution services advertise that their press releases are “SEO optimized” or “SEO friendly”. What they mean is that the press release is coded in a way where if a person types in certain keywords, particularly into Google News, then the press release is more likely to appear in the results than a non-optimized release. How much more likely? I haven’t seen one company yet give hard numbers. It’s more likely that this is an advertising gimmick that press release distribution services use to sell their service to less informed clients.
Avoid hyperbole or cliche here. You want to convey solidly what your book is about and what it contains. Try and make the language punchy and descriptive. It should be easily understandable without being too dry and generic.
This press release celebrated a big milestone by acknowledging both past success and planned future expansion – then and now. A community bank exists because of personal relationships and hometown service, so it was important to recognize this strong legacy and presence in our community after 80 years. At the same time, finance and banking have changed drastically over the years and we wanted to show our customers that we are poised for the future. This press release achieved our goal of celebrating past and future.
If not, you must provide the details of your media/PR department in the Contact section. If you do not have dedicated team for this function, you must appoint somebody who will act as a link between the media and your people.