how to release a press release public relation proposal sample

While some people mistakenly believe that storytelling is reserved for novels and books, it’s a critical tool for a product-focused press release. The reason is simple: people don’t want to simply hear the features of your new product. Instead, they want to hear why they should use it, how it will change their lives, how you came up with it, and what makes it so different from anything else on the market. Storytelling is the best way to achieve these things.
The more specific you can get while writing a press release, the better results it’s likely to have. Finely tune your content to your audience even before you decide on the free PR site you’ll use to distribute it.
WASHINGTON — On Thursday, Free Press filed a petition for review in the U.S. Court of Appeals for the D.C. Circuit to challenge the Federal Communications Commission’s recent repeal of Net Neutrality protections.
The headline and subhead are the prime places to work in keywords that will help search engine optimization and draw traffic to your release once it’s online, says Leyl Master Black, managing director at San Francisco’s SparkPR, whose clients include Bing and Barclays.  For instance, she says, if you’re launching an e-commerce platform, you want the words e-commerce, platform, and software to appear in your headline and opening paragraphs several times.
At the end of your press release, you should include the word END or ###. This will tell your readers that nothing follows. It also tells journalists that the end of the press release has been reached.
1. Headline: Get readers to click on the link to the story. (social, search, etc.) Write the headline you want to see on the article in a target publication and write a headline that is interesting enough to tweet.
· Regional USA and India News Sites- Syndicated to regional and local USA and Indian news sites like Alaska News Desk, Atlanta Chronicle News, Nebraska News Desk, Utah Headlines, New Jersey Headlines, South Carolina Magazine, Washington Magazine, South Dakota Chronicle, Texas News Headlines, New York Chronicle, Northern India Herald, Bangalore Samachar, Himachal Pradesh Newspaper, Southern India Reporter, Aurangabad Magazine, Mysore Newspaper, Gujarat Magazine, and Kerala Daily to name a few.
This last sentence or two focuses on the future. If you’re supporting a candidate, for example, you can say what date the election is held, and what the stakes are. If you’re advertising an event, you can note that it’s annual and the next one is already scheduled. Simply wrap up by looking ahead in some way. This is a very short paragraph, sometimes only a sentence!
Using UVC light, Agent J is able to eradicate even hard to kill germs like Staph, MRSA, EGLE, and more. In addition, the Agent J robot does this without the use of chemicals. The robot’s patented KillemDead 2000 technology senses the room’s dimensions and then delivers the exact amount of UVC rays needed to eradicate the infecting germs in the operating room. Once the cycle is completed, the staff is alerted by way of text that the room has been completely disinfected.
RULE #1: Use the press release as a sales tool. The idea is to communicate a message to customers and prospects, through the vehicle of a print or online article, hopefully adding the authority and credibility of the publication, website and/or reporter to the message.
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Press releases are also known as news releases. Back to basics, it means just that: news. If you’ve been marketing the same heating pad for 20 years and nothing’s changed, there’s no reason to write a press release. Editors will snub their nose and then line the bottom of their trash can.
UK singing sensation Sam Stevens (also known internationally as the James Bond of the Music World) is his new single Don’t Cry on Friday March 9th, 2018. Make sure to get your copy as soon as it is available!
The body of your press release should expand the content of the first paragraph. Each paragraph should be no more than 3 or 4 sentences. Break up the body accordingly, but make sure that each paragraph is cohesive and flows well from the preceding paragraph.
Start with the date and city in which the press release originates. The city may be omitted if it will be confusing –– for example if the release is written in New York about events in the company’s Chicago division.
Get immediate publicity for your business and create online buzz forever. Publish your news articles, press releases and event promotions accross more than 250 free and premium news sites, national & international news outlets, blogs, special interest websites, search engines and social media sites with the PR-Gateway Online Press Release Distribution Service. Your news will get published immediately across multiple websites, blogs and search engines with just one click.
WASHINGTON — The Voices for Internet Freedom coalition delivered Valentine’s Day cards to 53 members of the Black, Hispanic and Asian Pacific American Caucuses today for supporting a resolution of disapproval to overturn the Federal Communications Commission’s decision to eliminate its Net Neutrality rules last December.
As PR and marketing practices have evolved to meet audiences’ constantly shifting needs, so has the press release. When looking at the press releases distributed across PR Newswire day in and day out, we see an ever-growing variety and no “one-size-fits-all” method to writing them.
Press Release submission is one of the best off-page activities of SEO. There are many free press release submission sites which provide dofollow backlinks to your website which is very helpful in search engine optimization.
We wrote a press release called Yumbutter by the Numbers. There are multiple reasons as to why this press release was successful. We successfully demonstrated the brand’s fun and playful energy, while engaging consumers with informative but easy to read content.
Although learning how to write a press release for a product can seem difficult, it’s a critical skill for any company, and following these tips will help you learn to do it in your business. From crafting the hook to optimizing your press release for SEO, there are dozens of little things that can spell the difference between success and failure for your press releases. Happy writing!
eReleases will also distribute your press release to over 5,900 online outlets. This is significantly fewer than the over 30,000 that PR Web offers, but eReleases is the only service that guarantees at least 100 re-publishings.
Give your press release an attention grabbing title that’s to the point. You want to attract the attention of news reporters and readers. Keep the overall length of your press release short – this isn’t the right forum for verbose language. The writing should be concise and professional. While it’s not necessary to stick to a particular style guide, you should defer to the editorial guidelines of your PR distributor. Research existing press releases in your industry to get a feel for the style and tone. Insert just one hyperlink to your website from branded anchor text (eg. Wpromote). Choose a reputable PR distribution company (For example PRWeb or PRNewswire). The Panda updates penalized free submission PR sites much harder than established sites. Even pay sites have been penalized; however, they are working with Google to take steps to remedy this issue and stay legitimate.
If you’re tired of going the DIY route with your PR and you’re interested in finding out more about the costs of bring in the professionals, click here to download a free copy of our generic proposal and pricing list. If you have any other questions, let us know in the comments below or tweet us @ContentFac.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
The key to keeping your PR strategy new school is forgetting preconceived notions of what public relations is and instead focusing on creating highly remarkable content. Traditional press releases can still be really valuable when executed well, so instead of ditching releases as a tactic, give them a modern makeover to make them more useful for your marketing.