how to release a press release online press releases how to write

A valuable part of creating and distributing press releases is having the ability to track and analyze how they’re performing. This lets you see what works and what doesn’t as well as what’s resonating with your targeted audience.
WASHINGTON — On Thursday, Free Press filed a petition for review in the U.S. Court of Appeals for the D.C. Circuit to challenge the Federal Communications Commission’s recent repeal of Net Neutrality protections.
If you’re writing your press release correctly, it should read as though it’s a news article itself. There should be quotes that can be pulled out of context and still convey the right message, from both the company and a customer/user/other person getting benefit from the news you’re announcing. Often, reporters will copy/paste these quotes into their coverage – or even copy/paste entire sections of release (you’d be surprised how many major media outlets do this).
I’ve been a tech journalist for 20+ years and I couldn’t agree with Craig more: (a) there are some very good pointers in this article, but (b) watch out for the message coming across as a template-driven thing, and (c) for God’s sake never, ever send me a press release as a Word attachment! I honestly never look at them. Well, not unless I already know something about the topic and I know the sender. And then I’ll ask them to please not send me things like that any more. I know it sounds like a very grumpy attitude, but it’s just how it is. I’m sure the majority of journos feel the same about press release attachments. By all means consider these structure pointers but just put it all into the email body!
So instead of stuffing your next release with jargon, take a page out of our book (okay, fine, ebook), The Newsworthy Guide to Inbound Public Relations, and brainstorm some creative approaches for your next announcement. Can you include new data? A remarkable graphic or video? A shareable SlideShare? If so, a creative angle will often help carry your content and increase the likelihood of social sharing. 
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The trick, professionals say, is knowing how to format a good release, where to send it, and what information to include. The release is the face of your company that you’re sending out into the world, so it’s not a task to be taken lightly. Don’t forget: With most press releases now available online through wire services or your company’s website, customers or clients may also be reading them, not just reporters.
The First Baptist Hospital is a non-profit, county-based hospital serving the city of Jackson Hole since 1911. The hospital has strong ties to the community and has been committed to improving the health of its community by providing superior, cost-effective health care.
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6. Copy Body: Tell the story, add dimension and readability, with quotes, bullet points and paragraph heads in bold text. Give the reader reasons to keep going. Bold font and provocative section heads draw readers’ eyes in, and build more attention.
In almost all cases, we would recommend eReleases or PR Web over PR Newswire. However, PR Newswire does offer a unique feature — if you opt for their premium option at $399, then the image in your press release will be broadcast in Times Square. This likely won’t generate the same kind of media attention or online exposure that submitting your press release to newswires will, but you could capture an image of the broadcast for use in future promotional materials.
Don’t Syndicate. Once the preferred method of press release distribution, syndication is now dead. While some brands used to spend thousands of dollars each month to distribute their press releases, experts like Tim Grice have since come out to say that there is “no value in press release syndication for SEO purposes.” Instead of taking this approach, share your press release with local media outlets. You’ll enjoy a better ROI and your press release will get more traction.
“A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.”
I am with 24-7 Press Release Newswire (http://www.24-7pressrelease.com) a press distribution company that has been around since 2004 and believe me, there is not much that we have not seen or witnessed.
A crowdsourced report from G2 Crowd found that Cision ranked highest among the best press release distribution networks for customer satisfaction. One professional explained that Cision “makes vital information for PR professionals easily accessible” — so it’s easy to keep contact information, preferences and outlet information organized in one place. Added perks include free webinars and permanent archiving. Analytics data is another strong suit for Cision’s press release service. However, with a price starting at $5,700 annually, Cision is one of the more expensive newswires out there.
Sometimes you may want to publish a press release with restrictions as to who can release it and when they can release it.  If your press release is embargoed, your would also include this information just below the release statement.  For example, if you do not want news media or other sources distributing your press release before a certain date, you would use the following format to show the date when the press release may be distributed:
A personal brand is an essential business tool today. We work online, shop online, socialize online. Our profiles exist across a plethora of channels and each one is an opportunity to promote a professional and approachable brand. The idea of personal branding has become synonymous with online marketing in particular; as a way for smaller […]
A good press release immediately grabs the reader’s attention by explaining why it’s relevant. For a product release, like the free ebook mentioned in this example, readers want to know who the intended audience is and how the product will benefit them.
Most press releases are succinct at just a page long. Two pages tops. Ultimately, companies want to provide enough information so that news outlets have sufficient material for publishing their own stories about whatever the company is announcing in the release.
As you start to write your press release, come up with the creative angle first.  Take off your sales hat and think about it from the reader’s perspective:  why should I care, and what makes it special?  Once you have your angle, then state the facts which support the news as objectively as possible.  This will help give your press release the right tone and allow you to fit it more easily into the accepted format.
There’s no broad answer to that, it depends entirely on your book, the media that you are targeting and quite a few other factors. You need to offer the media something that will help them entertain or inform their audience, so look for the overlap with your book.
A press release template is a message sent to a media outlet regarding a matter which you think would be newsworthy for them. It is a way of getting the media outlet to print the details of your particular event or matter in the form of a news article.
Final Thoughts: PR Newswire is ideal for publicly traded companies and bigger firms who want to make fast and accurate distribution of financial and material information. Overall, this is not an ideal site for small business entities, PR agencies and professionals. A small business with limited advertising income would be far better to search elsewhere for the best in press release distribution.
This may sound surprising coming from the owner of a digital PR agency, but I’ve got a love/hate relationship with press releases. If I’m being honest, sometimes it’s mostly hate (and primarily directed toward press release distribution services that make big promises and rarely, if ever, deliver). And I’m not alone: many pros in the PR industry are ready to dance on the grave of traditional press release distribution.
As standard all press releases must adhere to the following structure: Date format, headline, summary, body text, quotes, final information and notes to editors. Please bare this in mind when viewing the templates and writing your own.
The second last thing that is necessary to be put in the press release is the background of the company. In this section, you need to include the complete information and bio data of the company. You can describe your company, talk about its products and services and everything that you think is necessary to be discussed.
For this reason, eReleases has pulled together tried and true examples of winning press releases covering various topics that will help to guide writers toward a successful media campaign. Use these samples as starting blocks, templates, or simply as sparks to generate ideas for your own press releases.
In addition to being picked up by journalists, this press effort has also resulted in additional writeups and mentions since then, and continues to bring Shoreline Lake to the attention of oenophiles and others wanting unique wine-based, and related, experiences in Silicon Valley. This was not a standalone effort however; but rather a tactic used to achieve some very specific market communications goals (which were all met).
A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization. The same boilerplate is usually used on every press release the company releases. It is important to remember boilerplates should be up to date, clearly written and short in length!
The question is whether or not you’re targeting publications that would really be a good match for your news story. If so, I would write down a few of the important names and send them a personalized message, in addition to your press release.
This online press release website can really help to explode your exposure and profits. At Free Press Release you have the ability to send out a free press release with a large variety of custom fonts that help you to create a more unique looking message. One of the best features on the website is that for only $1 you can insert up to three unique images in your press release. This gives your press release a more professional feel and helps connect readers to your brand. Sprinkle in a press release with images every other week and you are spending next to nothing to take your advertising efforts to the next level.
What separates i-NewsWire from all the other online press release websites is the impressive listing of all their distribution partnering companies. The channels included on the home page range from RSS feed distribution, search engine distribution, and new sites distribution.