how to release a press release example of a press release for a new product

Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies, which she’s also using for her own bling flip flop company.
If you’re starting an online retail business that is truly remarkable, a good press release can be all the spark you need to blast your business into outer space, where you won’t find martians, but could potentially get that first sale (and many more) you’re thirsting for. This is why we keep reiterating that you should focus on being different, newsworthy and exceptional from your competition, that is the key “secret sauce” in all of these strategies and tactics.
This paragraph is for giving your reader clear reasons why they should write about your band and review your album (and just saying because it’s a great album won’t cut it). Use this paragraph to mention things like:
In the not-too-distant past, businesses and SEO agencies used the sites as an SEO ploy. They would stuff low-quality news releases with keyword-filled backlinks and send them to scores of press release distribution sites in an effort to game Google’s algorithm. In response, Google’s 2012 Panda update severely penalized the sites. It rendered the SEO value of their links virtually worthless and classified many of the sites as spam.
This may come as a big surprise, but you are never going to attract the attention of a journalist and get your foot in the door if you issue a cookie-cutter press release that waxes lyrical about how great your product or service is.
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With that being said, a few years back, Google started to realize that paid and free press release distribution services were simply being used as a spam tactic, so it has taken a more hardline stance on using them.
Beyond the money you’ll spend, there is a pretty significant time cost to using press release distribution services as well. Plan to put in at least an hour uploading the release, image assets, videos, hyperlinking to resources, etc. Here’s what the finished product will look like once it’s live on the site:
As an additional note, even when you pay the high cost for a premium service, you may still not get the level of publicity that you want, which is why many people will research free press release distribution and free press release sites before investing in the high costs of a paid service.
City, Fla. (DATE)  – Organization is pleased to announce it has received a $XXX grant from the Community Foundation for Palm Beach and Martin Counties. These funds will support the (program name; details). 
Press releases follow a well-defined format that simplifies the writing process. Journalists and bloggers read hundreds of press releases a day, so following this format helps ensure they catch the essential information at a glance.
PR.com has a different layout than the other sites. Their categories are the main focus of their website which makes it easier to find what you’re looking for and allows for more qualified traffic to be exposed to your press releases.
4. Lead Sentence: Set the hook in the reader’s attention. Keep them moving toward the objectives – key messaging & calls to action. Lead paragraph starts with an interesting statement, not boilerplate.
Writing a company press release can be a pain. Having a template to get you started can make it quick fun and easy.There are a few rules you need to remember when writing a press release. One being try keeping the press release to one page. You want the press release to be around 400-500 words. Sometimes services you use to get your release to the public will charge extra if it is over this 400-500 words. Examples include Business Newswire, Dowjones Newswire, Marketwire or PRNewswire. So, make sure you keep it short and sweet. Not only will this save you money, but getting your point across in a more clear and precise way will help readers to understand your point better.
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