how to publish a press release sample press release for a new business

Since press releases are also designed for the media to pick up and share with their audience, a reporter or editor wants to know how many people will be interested in this product or service. This particular release is targeted at renters, and since there are over 40 million renter-occupied households in the US, we knew that the media would be excited to share a free educational guide with such a large audience.
The truth is that many of the authors who do this didn’t get featured on the ABC or Fox that we know.  Their book press release showed up on obscure sub-affiliates of these major websites, like NBC Milwaukee or something like that.  It’s still NBC, right?  But not the one you immediately think of…sneaky sneaky.
If you’re looking to get media coverage for your small business, being able to write an effective press release is an essential skill. But how long should a press release be? And what kind of information should you include? Here are a few tips to help you get started:
Not only is the press release itself important, but who you’re communicating with is very important, Pommerehn says. It’s a major pet peeve for journalists when the PR person or the person doing the press release does not do their homework.
That being said, press releases today no longer hold the same SEO value they did several years ago, as Google started recognizing that some companies were using them to gain backlinks, rather than sharing news topics.
If you are ready to distribute your first release press release, check out our comparison of eReleases, PR Web and PR Newswire, the top press release distribution services for small businesses. In short, we found eReleases to have the best service, as it distributes to the Associated Press network, PR Newswire’s network, and their own network of bloggers and journalists.
In the not-too-distant past, businesses and SEO agencies used the sites as an SEO ploy. They would stuff low-quality news releases with keyword-filled backlinks and send them to scores of press release distribution sites in an effort to game Google’s algorithm. In response, Google’s 2012 Panda update severely penalized the sites. It rendered the SEO value of their links virtually worthless and classified many of the sites as spam.
During our investigation of press release distribution services we analyze the submission process used to obtain the news releases which each service’s clients wish to have distributed. We ensure the companies which we recommend have a process which works effectively for the client to ensure that all aspects of the news release are being properly addressed using an interface that is easy to understand and adapt to.
You know many individuals do not know the power of premium press release distributions. Especially paid ones. I had a product and hired someone to write a press release for me. Then I logged into my prbuzz website to submit the press release. This I found out did not work for me till a friend sent me a link to a Public relations expert who charged me $60 only and submitted my press release to over 500+ news outlets. She sent me a complete customized PDF report showing the tons of sites where my press release was submitted to. In no time I started getting steady traffic to my site and calls from philanthropists. I don’t know for you guys, but the point is having the best public relations expert for your PR needs. In case you guys need her services visit this link fiverr.com/heatherwilz You certainly will not regret this. I use her services on a weekly basis though. Its the best so far. I can now boast of international contacts for my products.
This paragraph is where you will explain your new product, your discovery or any advances that your company has made. You should also include quotes, if they are available. This will give your readers an objective view of your press release and, if you quote experts, should make your press release stand out as credible.
What I like is that you guys do a QC check on releases!I’m not sure I’m reaching who I need to reach. That concerns me. Although I’m able to choose a sector I’m not sure if I’m getting to industry trades. It would be helpful if knowing which targets are being selected when you chose a specific s
The opening paragraph complements the headline by giving a fuller explanation of what the story is about. The skill is in getting all the key information in without saying too much too soon. A good opening paragraph should be able to stand alone. Think of it almost like a radio news bulletin.
IDS’s New 3-D printable acoustic imaging and bathymetry technology has been selected for an innovation showcase at the upcoming US Navy Pacific Command’s (USPACOM) Pacific Operations Science and Technology Conference (http://www.ndia.org/events/2017/3/6/2017-pacific-operational-science-and-technology-conference),… – March 03, 2018 – INNOVIM
Tell them where they’ve heard of you but make it brief (and don’t write you may have heard of us). If you need a more formal introduction, include your band bio separately, and only if requested by the recipient of your first press release.
At its best, a press release succinctly describes the “who,” “what,” “where,” “when,” “why,” and “how” of your project in a manner that makes media professionals stop the presses (so to speak) and say, “Wow! Now this is what we’ve been looking for.” At its worst, a press release reads as little more than an unintelligible sales pitch teeming with errors of every kind.
1. Headline. Grab the reader’s attention with a strong, catchy with keywords that people will most likely use in their search. This is your opener and what will make your reader want to read on. Include the name of the event and either the location or theme of the event. You won’t want to give too many details up front. If you’re writing an online press release for an event, know that Google will index 60 characters and Yahoo, 120 characters. Use Title Case for your headline. See what PRWeb says about press release headlines.
  Maintaining a digital presence is extremely important. In fact, nearly 8 out of 10 of people research a company online before visiting a small business or making a purchase with them. Today, customers demand frequent communication in order to take action. They expect brands to be present across multiple mediums — search, social media, content […]
Proper keyword research and selection is important to optimizing a press release for SEO. Your press release should have at least one keyword target. At the same time do NOT stuff your press release with keywords. Googlebots will penalize you for this. Some important things to keep in mind while doing keyword research:
If you want your business proposals, quotes, and contracts to stand out and give you the best chance at winning new clients, use Paperless Proposal Software. It makes creating and formatting professional business proposals, quotes, and contracts fast and easy.
Below, please find a detailed review of each press release site on our list of top free press release websites. We have highlighted some of the factors that allowed these free press release services to score so high in our selection ranking.
OK, so that’s all great, but just what, exactly, is considered newsworthy these days?  Online news sites and search engines have made it easier for anyone’s news to grow legs, but what if you want to increase your opportunities to make an impact?  Try answering these questions when you sit down to write your next press release:
With many press release distribution companies, they include ‘reports’. Keep in mind that these reports are strictly used as ‘proof of distribution’ of your news. Few are picked up and they should be expected to be.
Make the heading of your press release a catchy one.Write the press release in such a way that the matter appears to be newsworthy.Show how the matter is different from others in the same field.Do not use too many fancy words which can make it difficult to understand for an average reader.Try to impress the readers as much as possible in the first few lines of the release and don’t make it too big.
You need to have something new and important to say. If your client simply wants to promote a product or service because it’s not selling well at the moment, you can’t just write about its benefits as you would in an ad or brochure.
Articles should be as up-beat and positive as possible. Avoid phrases like following the resignation of the previous chairman or after a period of inactivity. A journalist could decide to investigate those matters instead of reporting what is in the press release and—–even if the circumstances were completely innocuous, for instance if the chairman had resigned due to ill health—–the resulting copy might not be to your liking.
Finding the top press release distribution service is now easier than it has ever been before. A lot depends on your underlying business goals. If your company is simply looking for exposure on some of the world’s top media websites, then the clear No. 1 choice is NewswireNEXT.
Submitting a press release via a Premium membership incurs additional costs per item. Again the amount of coverage the press release will get will determine the price. Reportedly prices range from 800-2200 USD, with the average being 1000 USD.
PrLog’s press release plan has the most features available for free.  With clickable links inside the body (a key feature to increase your website’s SEO), ability to include company logos, unlimited unique press releases, and more, this site allows for a truly customized press release at no cost to you.
My Hub concentrates on providing free PR distribution sites, and NOT on how to write a newsworthy press release. I assume you know how to write a quality press release; if not, go to Google and type in how to write a press release and how to format a press release. Two important factors that create a successful press release is its content quality and proper formatting. If your press release lacks both—or one of the other—then expect the editor to reject it.
WASHINGTON — In a full-page ad placed in major U.S. newspapers on Wednesday, AT&T called on Congress to pass an “Internet Bill of Rights” that would apply to phone and cable companies as well as technology platforms.
A few years back, people used to go through the newspapers for the news but nowadays, the internet has replaced the role of the newspapers. Am I right in saying this or not? I am sure that you will agree to the fact that the first thing we do in the morning is to check our social media accounts. We go through the news feed on our Facebook profile and scan through the headlines on Twitter. We do all of this to see what is trending but what exactly makes us stop and actually read something? It’s the catchy and engaging content. That is where writing an engaging press release comes in.
So what is the purpose? The purpose is to tell an engaging story that will interest the media to the point where they would like to do an interview and hopefully an article. The article is where you could potentially earn some significant exposure. To send a press release just to send one out is not recommended – you should always have a compelling story.
City, Fla. (DATE)  – Organization is pleased to announce it has received a $XXX grant from the Community Foundation for Palm Beach and Martin Counties. These funds will support the (program name; details). 
Consider your last paragraph a space for your closing remarks. If you are launching a new product, place the product’s availability here. You can also put the product’s trademark and any pertinent information that you may have that doesn’t fit into the body.
Ten years ago, people still relied on morning papers for news. Today, the vast majority of your company’s customers and prospects scan headlines on Twitter or see what’s trending in their Facebook feed.