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The first thing you should put on your press release is your company logo at the top center of the page. If you are emailing your press release, you should also include a link to a high-resolution PNG of your logo.
Also, when you do syndicate your actual release on social media (as explained above), make sure you consider boosting those posts to spread brand awareness and to garner more social signals and create chatter.
This demonstrates once again the need to teach young girls and boys about how to develop a positive self-image, said Jane Doe, author of I Like My Body Just As Is. theplace4vitamins.com has done a true service by bringing these attitudes to the public’s attention.
Keep track of all published news and articles with our detailed reporting tools. See how many times and on which sites your online news release was published or picked up. Download a customized report for your recordings or for your clipping report.
Before you start thinking a press release is going to solve all your publicity woes, now is a good time to note that by itself, a press release isn’t going to get you a lot of media attention. The average reporter or editor gets more press releases than he or she could possibly use. Your press release should be just one part of your media campaign.
Just as a book title needs to be carefully chosen to interest potential readers, a press release needs a well thought out headline to make it stand out from the endless press releases journalists deal with.
PR.com has a different layout than the other sites. Their categories are the main focus of their website which makes it easier to find what you’re looking for and allows for more qualified traffic to be exposed to your press releases.
4. Please note that all press releases are read over and posted by our team of editors. As a result there will be a delay between submission and posting. We aim to post all new Press Releases within one working day. If your release has not appeared on the site within one week, check that it fits eNewsWire’s submission guidelines and try submitting it again.
My greatest press tip to small business owners would be to write a book! It doesn’t have to be a tome or very long. Write about what you know and about your business. Write a book about the Top 10/25/50 questions you get asked about your industry and publish it as an ebook on Amazon. Put out a press release announcing your new book, and advertise it on your website. It will give your business more credibility and confirm to people that you are the expert in your field!
Update: if you’re interested in our thoughts on paid-for news wire sites, check out our mini-review of paid-for press release distribution services, alternatively read our survey about how and why journalists use press release distribution services.
Thanks to the rise of free press release distribution platforms and free PR distribution sites, it’s now possible to get your content to a very extensive network all over the world, with minimal investments of time or money.
If your business places a priority on the online distribution of your press releases — either because you conduct most of your business online or because you’re trying to target web savvy consumers — then PR Web is the clear choice. Given the size of their distribution network, it’s likely that your press release will appear on dozens of websites and be viewed thousands of times.
Vikas, I would recommend you read the tips on press release writing here: http://www.ereleases.com/howtowrite.html — as well as check out some industry-specific press release samples here: http://www.ereleases.com/press-release-sample.html
1.     All businesses can benefit from press release distribution. No matter what industry you’re in and no matter how small or big your company is, you can benefit from press release distribution. Even if you don’t have that “Oprah story”, you do have stories that can get you coverage in trade journals, magazines, blogs, podcasts, and other publications that cover your industry. Of course, you can’t get that publicity unless you tell your story.
Solicitations to transfer large sums of money to your bank account: If you receive a solicitation to transfer a large amount of money from an African nation to your bank account in exchange for a payment of millions of dollars, go to the US Secret Service Web site for information about the Nigerian Advance Fee Fraud or 4-1-9 Fraud scheme.
The opening paragraph complements the headline by giving a fuller explanation of what the story is about. The skill is in getting all the key information in without saying too much too soon. A good opening paragraph should be able to stand alone. Think of it almost like a radio news bulletin.
Thirty students from Wartburg College in Iowa, led by a graduate of Guadalupe Center’s Tutor Corps program, will be among the first spring breakers offering a helping hand to organizations in Immokalee.
PressReleasePing.com – Is the press release distribution and submission website for the business people to boom their business through seo and link building. They will syndicate your featured press release to dozens of partner newswire websites at no additional cost to you. You can get RSS feeds for all posted press release in each zone.
A well-written press release is the first step in getting some attention for your new album. Use this template to help you organize your information. Note that this template was written with bands and indie labels in mind as the writers and the media in mind as the readers. PR folks and radio pluggers will want to take a slightly different approach with their press releases, and one- sheets for distributors and stores should also be slightly different.
Free-Press-Release.com is a service that helps clients gain viral exposure. The site has more than 800,000 registered users, is responsible for more than two million online press releases, and works with over 7,000 partner websites.
You can sort any column alphabetically by clicking the arrow next to the column heading. I’d recommend going straight to Status header and finding the Winners. Those are the ones you’ll want to submit to.
If it’s a local news event, find out who in the local media covers your neighborhood or issue. Do some research on bigger news organizations to find out which reporters or producers cover your industry. Some media organizations have designated e-mail addresses or fax numbers to which all releases are directed.
A press release can be used to announce a new or updated product. Other press release topics can include a partnership with a company or organization, as well as being issued an industry award. For additional press release topics, visit: http://www.ereleases.com/prfuel/press-release-topic-ideas/. As you just saw, you may include a url in your press release.
Because reporters are busy people, you must assume that they will only read the first sentence and then scan the rest — and even that’s a generous assumption. Get the message of your press release out quickly. Every important point should be addressed in the first few sentences. The subsequent paragraphs should be for supporting information.
Distribute press releases to reach journalists, attract new customers and gain visibility online via top search engines, thousands of websites, social media, blogger networks, as well as via print, broadcast, radio, mobile channels, and more.
The headline or “head” is your first chance to grab your reader’s attention and inspire them to keep reading. You should keep your headline short and to the point. Try to stay within the 80-170 characters range, and use language that is clear and easy to understand.
As with most good writing, shorter is usually better. Limit yourself to one page, though two pages is acceptable. This will also force you to condense your most salient information into a more readable document — something journalists are always looking for.
Professional public relations writers who represent prominent clients (Apple, Inc., IBM, Ford., etc.) use the popular wire services (like BusinessWire) strictly to generate (credible) publicity and not necessarily for SEO purposes. They use these costly services to distribute their press releases to well-know media outlets (USA Today, Reuters, Associated Press, Wired magazine, etc.).
A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization. The same boilerplate is usually used on every press release the company releases. It is important to remember boilerplates should be up to date, clearly written and short in length!