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The press release also promoted our event to potential sponsors, local businesses, and national brands. After the launch of the press release, I had potential sponsors interested in one or several of our dog scavenger hunts and sponsorship opportunities.
We sent out the press release, and the media loved the story that Jennifer Aniston beat J-Lo. Well over a hundred media outlets ran the story, and it was even used as a question on the game show The Hollywood Squares.
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A press release provides you with the ability to spread the word about your company, its doings, and its offerings in an ethical, journalistic-minded manner that’s focused on newsworthiness and branding over SEO, social media, or anything else. The simple tenets of: who, what, where, why, and when easily apply (the five Ws).
Press releases work when you get their information in the right hands (reporters, other stakeholders) that will further extend the reach of your news, ultimately resulting in measurable business success.
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NORTH ADAMS, MASS. — The first paragraph of an event release includes the College’s name and mentions the guest’s name, his/her title (if applicable), as well as the event title and the day, date, time and location. (Example: Massachusetts College of Liberal Arts (MCLA) announces environmentalist John Smith will deliver a lecture, “Green Living in the Berkshires,” on Thursday, July 30, at 7 p.m. in the Sammer Dennis Room (218), in Murdock Hall on the MCLA campus.)
Proximity: a small business, this one should be easy to understand — proximity matters. For many small businesses or nonprofits, your news will likely matter more to local publications than to national ones, or publications that focus on other regions.
There are a few add-ons that most press release distribution services offer which are very worthwhile and that should be considered as part of your distribution strategy. The first is the SEO enhancement feature. By all means opt for do-follow hyperlinks. A few more high PR backlinks will never hurt your website.
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The trick, professionals say, is knowing how to format a good release, where to send it, and what information to include. The release is the face of your company that you’re sending out into the world, so it’s not a task to be taken lightly. Don’t forget: With most press releases now available online through wire services or your company’s website, customers or clients may also be reading them, not just reporters.
Press release templates are document models which are used to tell new subjects to the target audience. Overall, a press release is news originating from a business, an organization, a new startup, or an established entity. The purpose of the news story is not to persuade a reader to make a purchase of something at all; rather. You may also see Media Schedule Templates.
William J. Comcowich founded and served as CEO of CyberAlert LLC, the predecessor of Glean.info. He is currently serving as Interim CEO and member of the Board of Directors. Glean.info provides customized media monitoring, measurement and analytics solutions across all types of traditional and social media.
To get a feel for which sites might be best for links, we could use how highly each press release page ranks in search results as a rough indicator of how much link juice that page might be able to pass. When one of our releases appeared on page one of Google web search (and the free release site provided a link) we rated that site highly for link building (note, this is a very simplistic approach, but good enough to get a feel for the sites; a more detailed analysis might give slightly different results).
PageRank: Google uses a secret metric formula to analyze the credibility, popularity and trust of a website. This is called a PageRank. It can rank from 0 to 10 (with 10 being the highest). The most important component that adds to the strength of a PageRank is the number of quality backlinks from other websites.