how to include pictures in press release appress books

You also want to make sure that by scanning it, they will get a good sense of what’s unique and newsworthy about your app. What you also want to keep in mind is that you have to stay factual in your press release and exaggerated marketing adjectives like “great” and “amazing.”
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PRWeb press release distribution services send out your news to 30,000 journalists, thousands of blogs, and many newspapers. They have more than 250,000 subscribers and are one of the world’s most socially-shared press release distribution services.
Include a photo – Sending a picture along with the press release is crucial as it personalizes the release and makes it stick out in people’s minds. The picture we included was able to immediately put a face to the name and hopefully made people want to learn more about the woman in the photo.
Why should these people care what you have to say? If you’re sending it to the right audience, it’ll be obvious. If you’re not, well, why are you wasting your time? Give the right people a piece of news (news, not advertising) and you’re on the right track.
With cheaper rates, quicker and a bigger distribution network than other firms. You don’t want to spend your day emailing journalists and media sites that will never respond —so backlinkfy does the work for you easily and quickly.
WASHINGTON — Demand Progress, Fight for the Future and Free Press Action Fund, which have organized many of the largest online protests in history, have announced Operation #OneMoreVote, an internet-wide day of action on Feb. 27.
Cision PRWeb impacts customer behavior by providing efficient communication tools to engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.
If you want to get started without professional help, there are plenty of services that offer easy and inexpensive distribution. PRweb.com is a popular option, and they have many options for releasing online press releases. 
In the next paragraph, include a biography about the speaker or group that is coming to campus. This may begin with a short description of the person’s job and additional title information, and about the company/organization they are with. If your event is a performance, also would be appropriate to include a description here.
Creativity in press releases is to be applauded. However, remember that a press release is essentially a sales pitch. Not only can trying to be too cutesy come off as cheesy to the max but getting caught up in the creative can sometimes obscure your message. If you have to choose between going all Kafka and going all news copy, go for the news copy. Be sure your main points are crystal clear before throwing in those obscure references and the like.
The body of your press release should stay as concise as possible, while making sure to get all of the important information across in an engaging manner. Reporters that read your release aren’t likely going to have the time to read page after page trying to understand the news.
Twitter is a good place to start. Find writers who cover similar productions to yours. If it’s a sci-fi, find the sci-fi enthusiasts. Get to know the content producers. Read / watch their material. Share their material on social media (it goes both ways!). Essentially, you should build relationships with people who have extensive (real) online reach. Check out the Twitter lists on the bottom of this page.
We’ll go into each of the sections of the book press release template in turn. Always remember that you need to write like a journalist – not an author. Clear, concise communication is your guiding philosophy.
From reaching media and industry influencers to driving search visibility and sales, there are so many things a press release can achieve for today’s PR and marketing pros. However, with all of the focus on storytelling and distribution (both very important things), it can be easy to forget other press release must-dos.
The job of the press release title is to grab attention and encourage the journalist to read more. Don’t labour over what title might look good in print – most journalists/editors will change the title to suit their readership.
If not, you must provide the details of your media/PR department in the Contact section. If you do not have dedicated team for this function, you must appoint somebody who will act as a link between the media and your people.
I like to choose brands or long phrases that include one of my target keywords. I rarely choose exact match keywords (10% or less) because of risk of being penalized by Google. This is referred to as “over-optimization.”
In my experience, if it reads like the lead to a story then it makes it easier for a news outlet to publish as is, or for a reporter to pick up the ball and run with it from there. I am not saying every news outlet will use your exact lead, or even publish the release in full, but it does give them a good idea of how they might approach your story. I have had a lot of success having my press releases picked up and run as is.
AgTrax – The industry-leading Grain Accounting software firm based in Hutchinson, KS has announced a transition in its product development department that compliments the strong capabilities of the leadership team, providing continuity in management and..
The site offers several different press distribution options, including a free plan to submit up to one posting per day.  They also provide great press release writing tips on their “PR Resources” page.
Regardless of the package you choose from Free-Press-Release.com, including the free press releases, you’ll receive the advantages that come with visibility through indexing on the main search engines.
OnlinePRNews.com – Is the place where traditional media press releases are supercharged with multimedia, social media, and search engine optimization, to give you the most visibility for your news releases. Our SEO press releases, multimedia press releases, and newswire press release distribution put your news in front of the right people at the right time.
WASHINGTON — Free Press on Wednesday condemned the Federal Communications Commission for waging a war on the poor by moving forward with a proceeding to deny essential broadband and telephone subsidies to low-income people.
Note: the sharp-eyed might spot that some of these tests are liable to error, but we think they give a good idea of the value of each site (one possible issue, for example, was the risk of duplicate content factors affecting how Google dealt with each copy of a given release).