how to email a press release new business press release

If you’re writing your press release correctly, it should read as though it’s a news article itself. There should be quotes that can be pulled out of context and still convey the right message, from both the company and a customer/user/other person getting benefit from the news you’re announcing. Often, reporters will copy/paste these quotes into their coverage – or even copy/paste entire sections of your release (you’d be surprised how many major media outlets do this).
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Since press releases are also designed for the media to pick up and share with their audience, a reporter or editor wants to know how many people will be interested in this product or service. This particular release is targeted at renters, and since there are over 40 million renter-occupied households in the US, we knew that the media would be excited to share a free educational guide with such a large audience.
Consider your last paragraph a space for your closing remarks. If you are launching a new product, place the product’s availability here. You can also put the product’s trademark and any pertinent information that you may have that fit into the body.
Now that news releases have a longer lifespan on the Internet, feature news releases have risen in popularity. These releases take a unique angle on a brand’s news and bring their message straight to consumer audiences in ways the audience will want to read and share.
· Free White Label Service- Unlike other PR sites that charge you an additional premium for white label press release distribution, NewswireNEXT does it for free. In other words, their distribution packages are white label by default. Best for businesses, resellers and PR agencies who do not want the name of distributor appear in press release, media outlets and report.
Start with the date and city in which the press release originates. The city may be omitted if it will be confusing –– for example if the release is written in New York about events in the company’s Chicago division.
Craft each release to target a specific media outlet and send it to the specific reporter who covers that beat. This information can usually be found on the outlet’s website. Blasting the identical press release to multiple outlets and multiple reporters at the same outlet is a sign that you are taking shortcuts rather than targeting a specific market.
Give journalists some time to craft a story around your press release by sending it to them — under embargo — the day before it officially goes live. (FYI under embargo just means they aren’t allowed to share the information in the press release until the time you specify.)
When you utilize press releases, you’re giving yourself, your business, and your brand the benefit of having a multi-faceted, multi-channel, robust marketing campaign approach. Press releases also allow you to maximize your impact and visibility.