how to distribute a press release yourself press release formt

Press releases are a valuable, time-tested tool that can be used to generate earned media coverage, increase sales and spread your company’s message – but only if you’re strategic about everything from story identification and development to messaging and pitching. For the best results, avoid relying too much on shiny press release distribution services that are unlikely to deliver the ROI and media coverage that you’re looking for.
Not only do they provide free press release distribution services, but for an additional fee, they can also help create press releases, making them an versatile free press release distribution site.
· Organic PR Outreach- When it comes to PR outreach, majority of the distribution services rely solely on NIE circuit, which is subscribed by millions of journalists. However, despite the huge number of subscribers, there’s a very little possibility of your press release being picked by a journalist, blogger or a contributor. Hence, in order to ensure that your news release is picked by the media, NewswireNEXT has gone a step further to implement a highly effective organic PR outreach strategy, which involves sending your news directly to a list of editors, journalists, bloggers and contributors from major business publications and niche industries. They guarantee publication of your story or mention of your business on at least 1 business publication/ niche blog. Example includes, The Huffington Post, Forbes, CNN, The Next Web, Seeking Alpha, Evan Carmichael, Tech.co, Realty Times, Buzzfeed and more.
It’s a toss up between PRWeb and PRNewswire for the best paid press release site. PRNewswire has the highest score of all the paid sites and offers a huge arsenal of tools for optimizing your release. It’s reported to have the best overall distribution also, but it comes with a hefty price tag. The average cost of a release with all the bells and whistles can cost as much as $1,000 although they do have iReach, which starts at $129. PRWeb offers a robust release around $200. Both offer activity and SEO reporting on press releases.
RULE #1: Use the press release as a sales tool. The idea is to communicate a message to customers and prospects, through the vehicle of a print or online article, hopefully adding the authority and credibility of the publication, website and/or reporter to the message.
Get your press release published on 7000+ News and Media Outlets. Your story is syndicated to a wide range of business, financial and news outlets to increase your presence online and in search. From our Basic Press Release to our Premium Distribution, you can select from a wide range of plans.
[Band] That Rocked Cleveland Brings Unique Sound to Buffalo is a start. This format assumes you’ll include some details from that appearance in Cleveland, obviously (and that you’re appealing to writers in the Buffalo area).
The following packages are valid for 6 months and based on a 400 word release, standard overage rates apply.  I can also create something more customized for you if these to do not align with your needs.
When an editor looks at your piece, he/she is thinking, from the first second, about how long it’s going to take them to get it to print. If your work is full of errors, lacking content, or just needs to be revised, they’re not going to waste their time. So make sure you have good grammar, all the basics, and have something to write about.
No matter what a press release covers, it’s no good if it wanders and rambles. To make your press release useful and compelling, stick to the point and be sure that all of the information you’re providing within the press release is relevant to your readers.
The beginning of a press release — just as with a magazine article, book or promotional pamphlet — is the most important. A strong headline (and, for that matter, email subject line when you send out the pitch) will pull in journalists seeking good stories. Your headline should be as engaging as it is accurate.
WASHINGTON — In a full-page ad placed in major U.S. newspapers on Wednesday, AT&T called on Congress to pass an “Internet Bill of Rights” that would apply to phone and cable companies as well as technology platforms.
PRLog is designed to help businesses of all sizes, from small to large, with their online marketing, and the website offers services including not just press release distribution for free but also press room hosting, a business directory, job listings, and an expert directory.
There are several different associations of news agencies. EANA is the European Alliance of Press Agencies, while the OANA is an association of news agencies of the Asia-Pacific region. MINDS is a global network of leading news agencies collaborating in new media business.
The answers to these questions should always tie into your press release in some manner. If you’re releasing a new version of your product, your press release should tie in the fact that you created said product to help solve a particular problem.