how to create effective content for a press release creating a press release

Written a book and want people to know about its existence? Put your words into a press release and let your marketing team do the distribution for you. You can use the following press release template.
That being said, press releases today no longer hold the same SEO value they did several years ago, as Google started recognizing that some companies were using them to gain backlinks, rather than sharing news topics.
Product:  give details and specs for a new product, and accompany with photos whenever possible.  A product press release can also relate to a product recall, or a new or upgraded product version.  Example headline:  “New Software Application by ABC Company Available in August.”
Giving back is what separates one company from another in a recent poll of Millenniums. Our customer base of B2B companies and nonprofit organizations crosses all generations, so we thought it was important to remind our customers that DollarDays’ social mission to help communities is a core component of our identity. And what better way to do that but to double the donations during the month of March.
For huge, FORTUNE 500-style companies looking to build relationships with shareholders and investors, a service such as Business Wire makes the most sense. And for companies that are really looking for a total software solution that includes press release distribution as part of a broader set of marketing and communication activities, then an offering like CISION is a good choice.
I liked your information on all the best free Press Release sites and all The best Paid Press Release sites. I needed a press release done for me. When I contacted most of these you could not really get a real person. I had lots of questions and they all directed me to an email that I had to post my question on and they would reply via email. Even more incredible was the fact that a lot of theses sites wanted me to create a user name and password first. That to me is extremely annoying. I decided to gop with a site a friend recommended that was not on here. He told me the price was reasonable and you don’t have to sign up. While yes I also had to send an email, they contacted me within 5 minutes of my email. NO JOKE..Try it.. The site http://www.prunderground.com really helped me out and understood my needs. I have become a fan of theirs thank in part to their excellent customer service and great rankings for my release. I am surprised they are not listed on your list.
Like every other piece of effective copy, a press release should be written with a target audience in mind. However, with press releases, you don’t write directly for that target audience. You write them for the editor/journalist/broadcaster and you tailor them to the readership/viewers/listeners of that publication/programme.
Press releases over the years have generally followed a standard format, including the same basic pieces of important information. And despite other changes to best practices, every press release still must include the following:
Seth Godin is often quoted as saying Content Marketing is the only marketing left. The real truth is this. Useful marketing is the only marketing people will tolerate and content marketing can be very, very useful. However, even when you have the time to produce the content, that doesn’t always mean your mind is right […]
At least one press release services review insinuates that many bloggers and journalists check out the site, particularly the iReach service. With eReleases, you’re guaranteed appearance on at least 100 websites with its Newsmaker service. They employ legit editors, rather than simply skimming through for a misspelled word, and boast a 94% delivery rate (not just bragging about where your release has been submitted.) Plans range from $249 to $499.
If you need SEO on a budget, you’ll find more basic reports and decent local pickup with Marketwired. Their Account Reps are reportedly friendly and their rates are more competitive than PR Newswire and BusinessWire, making it a decent buy for IT industry and local market releases, You can score press release distribution for as little as $150 entry-level.
This could be something controversial, something interesting, or something emotionally engaging. Avoid at all costs something bland, vanilla or dry. It’s better to leave this out entirely if you can’t think of anything relevant.
I appreciate these pointers you have provided. It’s ironical that as author’s many of us are incapable of articulating our project to interested (or disinterested) third parties. Your template and advice looks very sound to me, and I hope to implement it well going forward. Thank you, again.
If this is painting a bleak picture of what you can expect out of standard press release distribution via wire services, good. It’s meant to. I’ve got nothing against the distribution services, and we still use them at TCF (old habits die hard, plus press release distribution is included as part of our large and very expensive PR software package).
A product press release is critical to inform journalists and customers about your exciting new offerings. A professional document designed to be picked up by reporters, a press release is a fantastic way to drive attention to your new product and create a social dynamic that’s ripe for sales.
Many people think press releases have to be chock full of buzzwords and branded terms. Big data anyone? Five syllable words you have to look up on Thesaurus.com? Quotes from every executive on the planet that go on for pages? We’ve seen it all. Unfortunately, so have reporters — and they are not fans. 
This press release gave us exposure in several dog magazines, including San Diego Dog and NOVADog (Virginia), online media such as Edge Media Network, a local radio station, and with local charities who promoted the event in their area.
Final Thoughts- Little expensive, but ideal for publicly traded companies, bigger firms and industries like biomedical tech and finance. There is nothing on the site about helping to write press releases or writing services. This is okay for larger, more established businesses, but for a small company, it may pose somewhat of a problem if there is trouble with the release writing.
However, if you have the time, you are probably better off saving your money and writing the press release yourself. For tips on how to write your press release, view our how to guide. If you are having writer’s block and need some ideas, look at these press release examples from the pros.
Kenny, Peter. News agencies as content providers and purveyors of news: A mediahistoriographical study on the development and diversity of wire services (MPhil Diss. University of Stellenbosch, 2009) online, with a detailed bibliography pp. 171–200
YellowPagesGoesGreen.org (YPGG), a telephone directory at the forefront of the environmentally-conscious Green movement, has announced the officials results of the annual survey conducted on their website, asking the public their preference for…
A book press release is a means by which you showcase your book to journalists and news organizations in an interesting manner.  Basically, you’re doing the work for the journalist or news publication by writing it for them.  The best news is (pun intended) that most will actually accept the same news story that others have accepted, which is aptly known as mass syndication.
Twitter is chock-full of reporters lamenting press releases or pitches that don’t clearly explain what the company does or what the announcement is actually about, so instead of being the butt of a make your release incredibly easy to reference. 
Final Thoughts- Of all the sites reviewed in this post, this one is the absolute best for your press release submission needs. The cost is inexpensive relatively speaking versus the other sites covered in this blog. It is without reservation that this site be used for your press release submissions whether you are a small business or public corporation.
Start a press release with an attention-grabbing headline in bold font. Begin the body copy with the date and city that the release is from. Your lead sentence should be a concise summary of the subject of the release. The rest of the body tells all the important details of your story: who, what, when where why and how. Put the most important information first, followed by more general information, and don’t forget to include your contact information at the end.
When you utilize press releases, you’re giving yourself, your business, and your brand the benefit of having a multi-faceted, multi-channel, robust marketing campaign approach. Press releases also allow you to maximize your impact and visibility.
During our investigation of press release distribution services we analyze the submission process used to obtain the news releases which each service’s clients wish to have distributed. We ensure the companies which we recommend have a process which works effectively for the client to ensure that all aspects of the news release are being properly addressed using an interface that is easy to understand and adapt to.
We recently launched a press release for our 10 Year Anniversary. It was picked up by nearly 300 news publications in a few days. It is a great press release because it highlights our anniversary. Any big landmark in a competitive industry is worth celebrating. It also has quotable content about our company stats, and gives the audience value since we are offering a 10 percent discount on all translation services.
My primary goal for writing and submitting a press release for a client is to get a link back to their website. Links to your site help increase its authority and can help your website – or a page on your site – rank better in Google for a targeted keyword phrase. Dofollow links back to your site from other sites also help pass PageRank.
PR Newswire for Journalists helps you stay on top of the latest news in your beat. You’ll also have access to ProfNet experts and multimedia to round out your stories, plus a media blog, job listings, and other resources.
Sometimes, you can put an additional quote here, said Another Person, the Title Role at The Event. This one also has a second part. You can use someone who is helping you with the event or situation, or you can go for a layperson’s quote. Make these good, because sometimes the reporter will simply lift them directly from the press release for the story.
At the end of your press release, you should include the word END or ###. This will tell your readers that nothing follows. It also tells journalists that the end of the press release has been reached.
So this is a double-edged sword. What you really want is for journalists to see your story and cover it in their own unique way (ie, original content they create on their own). If you can also become a valuable source of unique info in your industry, that’s your bigger win. Kari touched on that well as part of this article.

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