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They’re the cost way we’ve found to get AP wire distribution, which is why they’re our PR service of choice for small business owners. Click here to save 30% on your first order, and get your press release in front of real journalists.
Before you even attempt to write a press release, think about the things you like to read, watch and listen to in the media. Most of us are generally interested in things we haven’t heard before, find surprising or help solve our problems. So before drafting your press release, it’s worth asking yourself these questions:
Just like writing the perfect blog post title, setting up your press release for success starts with your headline. You only have one line to work with, which can seem scary, but consider diction carefully to make your headline captivating.
So if your story is about the the launch of the first financial planning consultancy for women, say exactly that. Women cash in on financial planning might sound like a better headline, but may mean nothing to a busy journalist scanning their inbox.
I want to be a trusted resource for that media so I’m trying to give the journalist all the information when they need it so they don’t have to go anywhere else, says Gillian Pommerehn, director of public relations for Crosby Marketing, which is based in Annapolis, Maryland, and whose clients include the U.S. Department of Agriculture and DuPont.
Distribution is important, but having a real news story and a well written release is even more important. Your release shouldn’t be a sales pitch, and it should be free of spelling and grammar mistakes. If it is poorly written and lacks news value, it won’t matter who you send it to because it will go straight to the trash bin.
In the first ecosystem-wide study of changing sea depths at five large coral reef tracts in Florida, the Caribbean and Hawai’i, researchers found the sea floor is eroding in all five places, and the reefs cannot keep pace with sea level rise. As a result, coastal communities protected by the reefs are facing increased risks from storms, waves and erosion. The study, by a US Geological Survey team, is published today (20 April) in Biogeosciences, a journal of the European Geosciences Union.
This press release company is based in Melville, New York, and while they do not include any details on their owners or founders, they have a direct number and address on their contact page for their world headquarters.
Social Post: You create a customized tweet (typically your headline) and we will send this out via PR Newswire’s primary Twitter handle (@PRNalert) and up to 3 additional PR Newswire industry specific handles.  (List Attached)
Atmospheric Sciences AS Biogeosciences BG Climate: Past, Present & Future CL Cryospheric Sciences CR Earth Magnetism & Rock Physics EMRP Energy, Resources and the Environment ERE Earth and Space Science Informatics ESSI Geodesy G Geodynamics GD Geosciences Instrumentation and Data Systems GI Geomorphology GM Geochemistry, Mineralogy, Petrology & Volcanology GMPV Hydrological Sciences HS Natural Hazards NH Nonlinear Processes in Geosciences NP Ocean Sciences OS Planetary and Solar System Sciences PS Seismology SM Stratigraphy, Sedimentology and Palaeontology SSP Soil System Sciences SSS Solar-Terrestrial Sciences ST Tectonics and Structural Geology TS
From generating media coverage to positioning yourself as a thought leaders in your industry, and ultimately help your business succeed and grow — there are a number of reasons why business owners need to learn how to write and distribute a press release.