healthcare press release distribution writing press

If you send a well-written press release with links to all relevant assets to reporters, they’ll have everything they need to write a story. Occasionally – less than half of the time, in our experience – you’ll get contacted for more information or an additional quote.
This press release was successful because obviously the content was of interest to the media and it had a catchy attention grabbing headline. I feel that we used the narrative to not only gain interest in the story, but to gain sympathy and understanding of the author’s plight, which contributed to the press release success (more than 5,000 hits). One must tell a compelling story in a limited amount of space in a press release. It’s more than the who, what, when, and where model. You want the reader to be drawn in immediately.
The dateline: Begin with a dateline of the city in which the press release originated and the date it was issued. This is especially important for small businesses that are distributing their press release to the local media.
([City where the news takes place in brackets])- In one or two sentences, write the main news or point of your press release. These can be longer sentences, but there should never be more than three in this paragraph. You’ll not be able to fit all your details in here, and that’s ok.
Including quotes from people in your company can be helpful for journalists (and on regional or trade publications are often used, word for word). A common beginner’s mistake is to use quotes to provide information, for example, last year, we employed 100 staff in 12 different countries and turned over £5m.
Write a genuine headline. It should be brief, clear and to the point: an ultra-compact version of the press release’s key point. Plenty of PR professionals recommend writing your headline at the end, after the rest of the release is written. If you follow that instruction, continue on and come back to writing the headline once the rest is done. The headline is known as the eye-catcher and is very important to the whole release.
Some excellent information and tips!! I was a little surprised that 24-7pressrelease was not mentioned in your first point? Haven’t they been around since forever? We have used PR web with some success, however bang for buck, although the press distribution doesn’t get QUITE as much reach, for $139, we have had success.
Top on our list is Newswire NEXT. Although a new site, there are many reasons for us to rank this site as №1 press release distribution company. If you are looking for guaranteed maximum impact for your press releases, it’s hard to argue with the track record of NewswireNEXT, which has shown the ability to get valuable organic reach for businesses in all industries and verticals. Not only it’s affordable ($199), it offers guaranteed maximum media pickup (500+ successful placements) with brand new features that other press release companies do not offer. Where NewswireNEXT really stands out from the competition is its ability to get press releases placed on top-quality blogs and social media sites. Moreover, the company prides itself on authority media citations and brand mentions on major broadcast networks and niche blogs. We have personally tried and tested their services to promote our clients, and the results were quite remarkable. Based on our experience, below we have outlined some of the key features that truly make NewswireNEXT the best in its league.
With timing, there are two things to worry about – how much notice to give and the date and time of actually sending the press release. Let’s face it – stories about (indie) films are not Breaking News. Many channels have their “low urgency” items mapped out for weeks ahead, so if you’re hoping to get a story out before your big premiere, make sure you give them enough time to schedule it in – but not so much time that they will put it aside and forget all about it. How much notice is needed varies from hours to several weeks, even months. Smaller online channels usually have a faster turnaround, whereas traditional newsrooms plan further ahead. This is something you can actually contact the writers about – a good way to start building those relationships!
The Community Foundation for Palm Beach and Martin Counties is one of Florida’s largest community foundations. The nonprofit organization has invested nearly $129 million in grants and scholarships over its 44-year history. At its core, the Community Foundation is an organization created with gifts from generous people committed to local causes. For donors, the Foundation serves as a philanthropic advisor. For the community, the Foundation serves as a grant maker and a civic leader. Through the support of its donors and fundholders, the Foundation has been able to address some of the community’s most pressing needs, including hunger, housing and education. For more information, visit www.yourcommunityfoundation.org. 
wikiHow recognized as most reliable information source. See how that works? Now you want to know more! News release headlines should have a grabber to attract journalists, just as a newspaper headline is meant to grab readers. It may describe the latest achievement of an organization, a recent newsworthy event, a new product or service.
I specialize in writing press releases aimed at small businesses, and have been doing this for many years. One of the ways that my press releases are successful, is that almost all of my press releases make it to Google News and/or Bing News, thus giving them a much wider exposure. This particular press release is an example of how to tie-in your piece with a headline making story. It also received a very high pick-up from web services.
They promise great results, and it is simple to get results when you are assessed at such a price. There are no example releases on the homepage, but there is a list of locations your release will be submitted, including the big news agencies, Huffington Post and the like. This too is a good reason to strongly consider this site for release submission if nothing else. Most of these big media conglomerates like Huffington Post do not accept many submissions, and those that do have a substantial cost. $299.00 may sting, but the benefits may be worthwhile.
From past experience I know you folks are great! I plan to have my latest book published before the end of this latest BOGO that I purchased. When my book is published I will submit the three releases that I purchased. A-One guidance — always from eRelease staff.Most appreciative.
Just below your last information paragraph includes a short, positive statement about your company. This is known as the boilerplate portion and is a canned promotional sound bite that often contains a website address, length or scope of business, a slogan, etc.
Include a photo – Sending a picture along with the press release is crucial as it personalizes the release and makes it stick out in people’s minds. The picture we included was able to immediately put a face to the name and hopefully made people want to learn more about the woman in the photo.
At least one press release services review insinuates that many bloggers and journalists check out the site, particularly the iReach service. With eReleases, you’re guaranteed appearance on at least 100 websites with its Newsmaker service. They employ legit editors, rather than simply skimming through for a misspelled word, and boast a 94% delivery rate (not just bragging about where your release has been submitted.) Plans range from $249 to $499.
Jackson Hole, WY, January, 2018/Newswire – The First Baptist Hospital in Jackson Hole, Wyoming has announced a new member to its hospital team responsible for proactively removing virtually all risk of hospital-based infections. The new team member is the Agent J SuperVac. Agent J is a disinfecting robot that kills 99.9% of all germs that can live in health care environments and will be deployed in each of the hospital’s surgical areas.
iReach requires up to one business day turnaround from the time your release is submitted.  After the editorial process is complete, your release will either be sent immediately or on the date and time you specified when ordering.
A note about press releases being accepted for ‘publication’ by the sites: we have (as you might expect) a lot of experience writing press releases that meet the rules laid down by various news wire services (e.g. don’t make claims about being the ‘best’ something unless you can prove it). However, not all of the sites accepted our releases, this may be because they didn’t meet the site’s editorial guidelines or for some other reason – why some sites rejected our press releases isn’t at all clear.
So let’s take a look at some of the best press release submission sites for distribution. We will be looking at each site with a critical eye and careful scrutiny. General parameters will include pricing, transparency, guaranteed placements, user friendliness, navigation, and if there are any extra features like analytics to help follow a release once submitted. Many of the sites will require a login to continue or access information. This is something the blog does not do as part of the review of each site. You will be responsible for creating accounts for yourself should you choose to use a particular site. It is a hope this blog will drive decisions on signing in and getting more information and thereby save you time, energy and most importantly, precious money.
The trouble with trying to get any exposure for your business and website is that every other person in your niche is aggressively promoting their own products and services online. One way to stay ahead of your competition is by utilizing the services of an online press release distribution company. The best kept secret online today is many of these distribution websites are free for users. While there may be several free sites to choose from, here are the top five free press release distribution websites you can use today to get your message to a much larger audience.
While press releases tend to follow the same basic format (see “Format of a press release”), how they are written depends on what kind of news is being announced.  Many online PR resources recognize the following six types of press releases:
Get immediate publicity for your business and create online buzz forever. Publish your news articles, press releases and event promotions accross more than 250 free and premium news sites, national & international news outlets, blogs, special interest websites, search engines and social media sites with the PR-Gateway Online Press Release Distribution Service. Your news will get published immediately across multiple websites, blogs and search engines with just one click.
Soulati Media conducted a head-to-head comparison of eReleases and PR Web, and PR Web provided far greater online exposure. The press release distributed through PR Web received 57,489 views from a feed or web page and 1,096 reads. This compares to press release sent through eReleases which only received 2,371 views.
Describe what your company does in clear, plain English, include a link to your company’s homepage early on, and make your boilerplate succinct and straightforward. If you cite data, include a reference link for the data source, and make sure every name in the release has an associated title and company as well.
It is a communication means that seeks to inform a reader about what’s new, what’s to come, as well as what to expect. Press releases aren’t adverts per se; they are stories meant to create awareness about a function, an event, or a situation that has never been there before.
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A valuable part of creating and distributing press releases is having the ability to track and analyze how they’re performing. This lets you see what works and what doesn’t as well as what’s resonating with your targeted audience.
Although there are many news agencies around the world, three global news agencies, Agence France-Presse (AFP), Associated Press (AP) and Reuters, have offices in most countries of the world and cover all areas of information. All three began with and continue to operate on a basic philosophy of providing a single objective news feed to all subscribers; they do not provide separate feeds for conservative or liberal newspapers. Jonathan Fenby explains the philosophy:
This is the about us section where you provide background on your organization. It should be included following the body of every press release. The language used here can be the same in every release. Don’t forget to link to your company homepage to drive readers back and provide more information.
Prior to the movie release of Justice League, Warner Bros. Pictures announced in a press release an event, in collaboration with AT&T, to advertise the upcoming superhero movie. AT&T has 3 stores in Times Square that are perfect for a massive advertising campaign, and by letting Warner Bros. deck their stores with the movie’s iconic figures, AT&T benefits from the increased attention and foot traffic as well. This press release generated excitement for the movie premiere while giving AT&T an opportunity to increase its marketing opportunities.
Your press release should be kept to about 500 words (some free PR services require you to keep press releases to 250 words or less.) Press releases should be at least three paragraphs long including the opening paragraph, a supporting paragraph(s), and a closing paragraph that restates or summarizes your main points.
Pressat provides a cost-effective press release distribution service for businesses looking to spread news to media outlets and channels across the United Kingdom and internationally in order to gain press coverage.

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