guide to writing a press release free media release form

Falcon Mobi Cleaner, a rapidly growing Android cleaner and optimizer application today launched its latest update for users. This new update for Android is expected to improve Falcon Mobi Cleaner’s functionality and bring it to a whole new level of User Experience. Falcon Mobi Cleaner, developed… – March 03, 2018 – PCVARK Software Pvt. Ltd.
Service packages come with 60-day satisfaction guarantee. If you are not satisfied after receiving your syndication report we will offer a full refund on the package purchased. Refund requests must be submitted by email within 60-days of order date.
Important: A press release is a written communication that reports on an event, circumstance or occurrence and is provided to the news media for the purpose of promotion. Gambling, wonder drug or other similar announcements will not be accepted.
No matter what it is, a press release must read like a news story. When writing about a positive press release, you must ensure to use appropriate keywords so that it can be optimized and come on the top of the search engines.
Use human language — in other words, skip the hype. Avoid stuffing your title with keywords, slang, idioms, or industry jargon. Use simple, every-day language. Search engines favor such human-sounding headlines over exaggeration or word-play.
Example: A home security company is launching a new website with improved useability and customized features. Since the news is general and not talking about a specific product or service, we’ll usually point the links back to the company’s home page.
For the ‘first 2,000 hours battery story’, you might go on to mention that while mobile phone technology has moved at an alarming pace, the batteries that power them have stayed the same for decades, frustrating users and manufacturers.
If it were easy to write a press release, there would be no need for press release writing services, press release writing articles, books, and newsletters. Press release writing is definitely not easy.
We recommend eReleases as the best press release distribution service for small businesses because they offer the widest potential distribution for a competitive price. While PR Web distributes your press releases to more websites, eReleases is the only service we reviewed that distributes to the Associated Press’ wire.
This will put your press release into context and orient the reader about the date and time of your article. What’s more, current city and publication date information helps readers recognize the press release as recent and relevant.
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,834 stores and at Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit For a behind-the-scenes look at Target, visit or follow @TargetNews on Twitter.
The main goal of any press release is to garner the positive image of the business or company. Therefore, any press release which is written for positive purposes is considered as a positive press release because they have the positive spin to blanket even the worse situations if they arise.
Other than the headline, this is the most important aspect of your book press release. You might want to lead with something impactful, such as a controversial statement or an emotionally engaging sentence related to the book you are promoting.
We wrote a press release called Yumbutter by the Numbers. There are multiple reasons as to why this press release was successful. We successfully demonstrated the brand’s fun and playful energy, while engaging consumers with informative but easy to read content.
You also want to make sure that by scanning it, they will get a good sense of what’s unique and about your app. What you also want to keep in mind is that you have to stay factual in your press release and exaggerated marketing adjectives like “great” and “amazing.”
These are really an amazing list of press release accepting websites. I was just looking to increase my website traffic and somebody told me that still guest posting the best way to get it.Thank you for sharing list.
Articles should be as up-beat and positive as possible. Avoid phrases like following the resignation of the previous chairman or after a period of inactivity. A journalist could decide to investigate those matters instead of reporting what is in the press release and—–even if the circumstances were completely innocuous, for instance if the chairman had resigned due to ill health—–the resulting copy might not be to your liking.
The following packages are valid for 6 months and based on a 400 word release, standard overage rates apply.  I can also create something more customized for you if these to do not align with your needs.
Want to include your Google Analytics? You can add your own Google Analytics code to your member panel and gather more comprehensive data for your team. We make it simple and easy. The tracking is directly applied to your content pages.
However, most press releases never accomplish that. Most press releases are just spray and pray. Nobody reads them, least of all the reporters and editors for whom they’re intended. Worst case, a badly-written press release simply makes your firm look clueless and stupid.
In the words of Robert Wyne, a prominent Forbes contributor, press releases “are formulaic, by nature, but so are poetry, tweets, columns and other written communications. Everyone has constraints. Chefs work within an 8-inch pan to create an omelet, and the great ones know how to pick the best ingredients, and mix them to create a savory sensation. Writers can season their sentences within the confines of a release.”
Black and others say you should assume no one is going to read beyond the first paragraph, which makes it the most important. Many releases also take up a journalistic style, beginning with a dateline, or the city and state the news is coming from.
I specialize in writing press releases aimed at small businesses, and have been doing this for many years. One of the ways that my press releases are successful, is that almost all of my press releases make it to Google News and/or Bing News, thus giving them a much wider exposure. This particular press release is an example of how to tie-in your piece with a headline making story. It also received a very high pick-up from web services.
6) Improve your website’s Page Rank. A press release that keeps building diverse backlinks will improve your PageRank. The higher your website’s page rank, the more frequent it will appear in search engine results.
From London to Lapland – Local entrepreneur gets people away from the keyboard and embracing creativity » London, England, UK – January 19, 2018: AFK Retreats is an inspiring new startup by Robi Chowdhury …