good public relations examples press release tutorial

Should you do a bulk press release to all with a paid distribution service?  Your strategy must represent your business and vision.  Question:  What is the point in doing so? If you had a specific press release for each venue with a specific landing page for each, wouldn’t you have better opportunity to test for results?
Content marketers have been turning to press releases as a way to promote their content. And why shouldn’t they? Release distribution allows you to reach a wide and often engaged audience through a trusted network of websites, and can drive traffic to owned media channels.
Now that we have told you about how you should you go about writing a press release, we are sure that you can write one on your own. But when you are writing, you must keep in mind the following tips;
Put the words For immediate release at the very top of the page. The headline — the key to grabbing attention — should be centered on the page, and usually written in bold or capital letters. Under that, put a subhead, often in italics, that elaborates on the headline.
If you can afford one of the other services, I highly recommend avoiding PRWeb.com. They’ve made really amateur and inexcusable mistakes repeatedly, some of which forced us to actually postpone product launches, and their response to the mistakes is generally just as amateur. Unfortunately, the others are just out of our price range, otherwise we would have switched companies long ago.
WASHINGTON — On Tuesday, the Senate voted to move forward with legislation to renew Section 702 of the Foreign Intelligence Surveillance Act, which authorizes an extensive program of government spying on people in the United States without a warrant.
Duplicate content also comes into play in any discussion about potential downfalls of press releases. Since the media outlets that pick up your press release are syndicating the text, links will be coming in from identical content pieces. Because of the nature of press releases, this means that each link will be worth less than inbound links from unique content. That being said, the added domain authority of the news sites still makes it worthwhile to distribute.
Most press releases today are delivered via email. The safest option is to copy-paste the entire press release directly in the body of the email. Avoid large email attachments, but consider offering a small image that is optimized for social media sharing. Don’t forget to add photo credits and captions.
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However, the real marketing magic comes when you know how to do the above well.  When you get that, a press release for your book can be a game changer for your sales and authority – not just a pride metric like many use it for.
Credibility: We determined credibility by checking the SEO industry’s most trusted metrics: Majestic Trust Flow and Moz Domain Authority. This process eliminated most of the free sites in our list. We think paid sites should offer more link credibility in addition to bonus features, so we slimmed down our list to include only those with high scores, also.
That’s a good place to start! I’d recommend looking at boating outlets, with a national audience of boat owners. Build a list of those outlets (magazines, websites, blogs, influencers) and who you’d like to reach out to. See if you can find their email addresses online, and add them to your Twitter lists for regular engagement.
While press releases tend to follow the same basic format (see “Format of a press release”), how they are written depends on what kind of news is being announced.  Many online PR resources recognize the following six types of press releases:
Search Engine Optimization. Most press release sites are designed to allow you to optimize your press release for search engines using tags, anchor text links, header tags, etc. If you’re not sure, look on the PR website for a statement about press releases being optimized for search engines (SEO).
If your label has a logo, make sure that’s prominent at the top of the page, along with a band logo if you have one. Make sure the contact person’s info is bolded and easy to find just below that opening headline.
To make the most of your press releases, it’s important to find a distribution service that meets your needs. For many, free PR services provide the perfect solutions for affordability, visibility, and efficiency.
After the title, use a paragraph or two to describe your company with 5 or 6 lines each. The text must describe your company, its core business and the business policy. Many businesses already have professionally written brochures, presentations, business plans, etc. That introductory text can be put here.
The new Widget-Z phone offers a different kind of user experience designed to get users off of their phones as quickly as possible so that they spend less time on the phone and more time in the world around them. Widget Com has gone to great lengths to design a phone where the user can customize their phones to show their most used apps, right there on the start screen. In doing so, Widget Com gives the user the power to get their activities done in fewer steps. This means less time on the phone and more time living life.
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We sent out the press release, and the media loved the story that Jennifer Aniston beat J-Lo. Well over a hundred media outlets ran the story, and it was even used as a question on the game show The Hollywood Squares.
To write a press release template you have to write various details regarding the matter for which you want the press release in a particular order. First, you have to write the name of the organisation or the individual who is heading the matter, like the name of the event organiser for an event press release or the name of the recording company for a music press release.
• Major milestones – Are you the first to do something substantial? Did you just hit your 100,000th user? Have you sold 1 million gallons/dollars/units of your widgets? These can all be pitchable moments.
It is important in a modern era of online marketing to have a press release distribution service which offers the ability to track the success of a news release amongst multiple aspects. Our analysis ensures not only the availability of tracking of a news release, but to ensure that the tracking considers various elements which may impact the accuracy or sustainability of different methods of tracking clicks and visits to a release.
Writing a press release is fun only when you have an interesting subject to talk about. Readers are always looking forward to read new stories and as long as your creativity sparkles in every anecdote you tell, your readership will definitely become big. To write your news story faster, you should consider using the press release templates, a category of business templates designed to make your writing task easier. The following is a list of useful sample Press Release Templates for free download.
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies, which she’s also using for her own bling flip flop company.
Include a call to action in your release. This is information on what you want the public to do with the information that you are releasing. For example, do you want readers to a product? If so, include information on where the product is available. Do you want readers to visit your website to enter a contest or learn more about your organization? If so, include the website address or a phone number.
You don’t want to pique a journalist’s interest only to have that person scrounging and searching to find who to call for more information. Contact information can either be at the top or bottom of the page and should include the name, e-mail, and title of whomever the media contact for the story is. Usually, it will be your company spokesperson or a dedicated staff person familiar with the topic who can answer reporters’ questions.
Another site that has appeared to make a fairly strong entry is NEWSLINE360 – They allow for unlimited submissions of press releases, articles and more while providing an amazing looking newsroom that integrates with your social media. It is actually kind of trippy, all the things it does!!

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