global press release company how to get a newspaper to write an article about you

LetterPress Chocolate, the first bean to bar chocolate maker in Los Angeles, has partnered with Ucayali River Cacao in Peru to help farmers move away from Coca production to Cacao. Coca is processed into cocaine and is a very dangerous venture.
One tool, but certainly not the only one, is a press release. Keep in mind that most entertainment and music writers, even those in mid-sized markets are inundated with press releases on an hourly basis, so the window of opportunity here is very small.
The intrigue/compulsion factor of your book press release headline needs to be balanced by some actual information. The best headlines both intrigue and inform – neither function can be ignored.  My article on how to select the perfect book title can help with your headline selection as well.
Second to that, Marketwire gets decent traction and features an awesome dashboard with good analytics. PR Web is the most profitable of all distribution services, but still charges nearly as much for tier-one distribution as the other services. As for add-ons, you get more bang for your buck on PR Web because you can add videos, images, and hyperlinks for free. Other services to consider include: PR Newswire, SB Wire, and 1888PressReleases.
When I am launching a new product or service, I select the top 6 sites based on PageRank and Sites Linking In. My purpose is not only to generate publicity over time, but also to build quality backlinks to my website where readers can purchase my product or get more information. I distribute one new press release every two weeks until I have submitted six. During and after this time, I track my results to determine how effective I was.
Before you write and issue a press release, ask Is there news value in this story? Too often businesses write press releases about topics that are not newsworthy. Fact: if the journalist does not consider it newsworthy and engaging, it won’t get coverage.
While some of the best press release distribution services will only provide a limited number of helpful tools, 24-7 Press Release has a large knowledge base and tons of helpful content related to press release distribution.
The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you’ve probably got waffle that doesn’t add anything to your story.
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However, with limited staff and resources, we simply cannot respond to all who write to us. It is different from an advertisement in the way that in an advertisement, you pay the media outlets and your matter is presented by the outlet the way you want it to; while in a news release, you just send a statement to the media outlet and they decide how to present your information and whether to do it at all or not. On twitter novamantom has been accurate from late 2015 thru present for Market Index variations. Update: experiment with salt, protein and B-complex plus gut to sensing market gains and drops Listen, Research, Analyze, Follow One's Gut then Act Bath Planet recently held their annual conference in Tampa, Florida. The conference included all 149 Bath Planet dealers from across the United States. The event allowed dealers to learn more about new and upcoming products for 2018. 1. Headline: Get readers to click on the link to the story. (social, search, etc.) Write the headline you want to see on the article in a target publication and write a headline that is interesting enough to tweet. “There aren’t really a prescriptive number of pages or word count.” If I may add one important aspect from journalism school 101: any article for a newspaper (and a press release ideally ends up as an article “as if” the journalist had written it him/herself) needs to be structured in such a way, that you can clip from the end (!!!) without it losing stringency and closure. That is entirely different from creative writing. “A Winter’s tale” or an Agatha Christie whodunit would lose much, if not all, of its charm if you left out the last, say, two, paragraphs! But since (in the olden days) a piece of journalism needed to fit in with the rest of the layout (including advertising and late breaking news), whoever redacted a piece had to be able to cut off bits and pieces at the end without having to read, let alone reformulate the rest of the article. That said, this rule still stands today though space is not always a bottleneck in the digital world (but – you never know, maybe your press release even makes it into the print version!). So train yourself to write like a (good) journalist. If you don’t you could wonder for years what made your press releases fall by the wayside time and again. The company is based in Baltimore, Maryland. Founder Mickie Kennedy had experience working in a PR environment before going out on his own to found MEK Enterprises LLC, the parent company of eReleases. He wanted to fill a gap he saw in offering the best press release distribution services for smaller businesses. Hi Keith, thank you for the comment. This is all great insight and I appreciate you taking the time to post it here. Because both you and Craig posted similar comments, I want to make sure I clarify the intention of this post. This post is meant as a guide for how to correctly format a press release for general distribution using AP Style guidelines and other best practices. It is not meant to provide tips for how to contact writers. As you allude to in your post, and as I preach on my site, sending a template-driven message to every journalist you reach out to, is not a good idea. Each message you send should be personalized and tailored to the interests of that journalist's audience. In regards to what format you use for your press release. Journalists have their preferences as to which format they like to receive press releases in. I've worked with writers that span the gamut on this. That said, I think your points about copying and pasting the text into the body of your email over a attaching a Word document are completely valid. When I recommended Word in the previous comment, I was speaking to the specific context of general distribution, i.e., when you submit your press release to sites like Games Press. (Games Press requests Word document attachments as its preferred method to receive press releases in it's submission instructions to avoid running into copying and pasting issues: Looking back on my comment, I think I could have been way clearer though 🙂 Apologies for that. Again, I appreciate both your and Craig's input here. It's great to hear this feedback straight from journalists. What is it about your production that makes it newsworthy? If you can’t think of anything, the chances are it’s not. Not every single film and TV production on earth has to be covered in the media. But if there is something special about your production, OPEN with that. Consider expanded distribution to hit more major mediums, albeit at an increased cost. For example, if you are a multinational company, consider worldwide distribution with AP Newswire syndication. If you are a domestic company, target national regions to hit every major news medium in the continental U.S., as opposed to the limited newsfeeds that are in your set geo-region. Write a genuine headline. It should be brief, clear and to the point: an ultra-compact version of the press release’s key point. Plenty of PR professionals recommend writing your headline at the end, after the rest of the release is written. If you follow that instruction, continue on and come back to writing the headline once the rest is done. The headline is known as the eye-catcher and is very important to the whole release. The last one sounds harsh, but is probably the most important: you might be excited about your new marketing director or the launch of your new product, but will anyone else be interested? If the answer is no, hold off on that press release until you've got a better story. Sounds pretty hopeless, right? Wrong. While relationship-building still helps you get into popular publications, we now have the opportunity to quit playing the waiting game and generate our own buzz. By turning your PR strategy into an inbound one, you create opportunities that weren’t there before and carve out a place for your company, building meaningful mindshare with your target audiences in the process. Whenever you're distributing a press release online, you also want to make sure that it is optimized for search engines. Choose a specific, long-tail keyword that direct extra traffic to your press release. You never know what journalists and bloggers might stumble upon your release just because you took this extra step. After traveling and researching Sephardic history in Spain, Portugal, Peru, and Mexico, all seats of the Inquisition, I'm compelled to share a story about people who were chased around the world for almost 400 years because of what they believed. The headline or “head” is your first chance to grab your reader’s attention and inspire them to keep reading. You should keep your headline short and to the point. Try to stay within the 80-170 characters range, and use language that is clear and easy to understand. To be more effective, small business owners should try sending their press releases to a few dozen journalists who have recently covered similar stories in their local paper or in a trade magazine. They should send the release at least a few weeks in advance of whatever is described in the release (for instance, a new product, service or an event) actually happens. At NY African Film Festival, Bethune, a Former Mentee of Langston Hughes, Reflects on Black Expats in Europe in 1960s with films Malcolm X: Struggle for Freedom and Jojolo, a Glamorous Haitian Model Lebert Creativity in press releases is to be applauded. However, remember that a press release is essentially a sales pitch. Not only can trying to be too cutesy come off as cheesy to the max but getting caught up in the creative can sometimes obscure your message. If you have to choose between going all Kafka and going all news copy, go for the news copy. Be sure your main points are crystal clear before throwing in those obscure references and the like. To be fair to the person’s red inked press released, some editors can be highly pedantic and merely like to assert their authority for no reason. Sometimes you have to simply accept there’s no pleasing some subs or editors. You can avoid their wrath with basic English practices, and George Orwell’s advice is always useful there. Effectively, don’t time waste. Get to the point. [redirect url='' sec='7']