general news press release technology press release sample

“ Your site is the greatest. It was so easy to fill out everything. I was done with my press release a good 15 minutes faster than any other press release site I have found so far. I would definitely recommend you to others. ”
The most important thing to think about when writing a press release is the target audience. The readers of a niche magazine or website will be very different to those that read the local newspaper. In fact, you should write different versions of your release for the different audiences you are targeting.
Citrus Park Christian School has three football players that were honored by the Florida Christian Association of Private and Parochial Schools (FCAPPS) as members of its All-State team for the 2017 season. They are Josh Smith, Jared Thompson and Nate Julian. – March 03, 2018 – Citrus Park Christian School
5. CALL TO ACTION: Most readers won’t make it to the bottom of the page. Insert your call to action link for the public after the first or second paragraph. Restrained use of links directs readers to a specific call to action.
Less is more. Let me say that again, do not go over-board with hyperlinks and anchor text in your press releases. Use only 2-3 links for every 500 words of text in your press release. Since press releases should be kept between 400-600 words, this means 2-3 links of anchor text for the entire press release. Using too many links makes the press release seem spammy and gives search engines a reason to penalize or block it from SERPs.
For example, a while back I received a press release containing the following sentence: Release 6.0 doubles the level of functionality available, providing organizations of all sizes with a fast-to-deploy, highly robust, and easy-to-use solution to better acquire, retain, and serve customers.
There are many differences between advertising and public relations and in PR, the media is not required to cover your story. You send your press releases hoping they will pick it up for their magazine, newspaper or local newscast.
Example: A pizza shop owner has added “vegan pizza” to his menu. We create a unique page on the client’s pizza website that talks about the new product, with pictures and maybe a video showing how the specialty vegan pizza is made.
The ozone layer – which protects us from harmful ultraviolet radiation – is recovering at the poles, but unexpected decreases in part of the atmosphere may be preventing recovery at lower latitudes, new research has found. The new result, published today in Atmospheric Chemistry and Physics, finds that the bottom part of the ozone layer at more populated latitudes is not recovering. The cause is currently unknown.
If you’ve never written a press release before, you’re in luck: The Internet is chock-loaded with examples and models you can use. More than likely, someone has already composed a press release on the same topic that you can use for inspiration. Don’t copy — but do soak up their style and manner of ordering the content.
Keep phone calls to a minimum. Journalists are busier than ever and typically have little to no time to hear your pitch over the phone. No journalist ever wants to hear: “Did you read my press release?” If you write a clever, succinct, topical pitch, that will hopefully generate a positive response from the media.
PR Newswire has a network that reaches more than 4,500 U.S. websites, and their global network reaches nearly 10,000 website portals and databases. Their business hours are Monday to Friday 8:00 am. to 10:00 p.m. Eastern Time.
We’re more than just a blog! Our online software helps marketers turn analytics into insights that guide decision-making and growth. Kissmetrics is different because it ties every visit on your website to a person – even if they’re using multiple devices.
Most people think that press releases get most attention when tough vocabulary is used in them. Well, everyone does not understand difficult terms and vocabulary. Unless an individual is able to understand the terms, they are never going to take an interest in reading it. Therefore, you should not use difficult jargons but should rather explain the main text in a simple an interesting way. The body should cover all W’s in addition to every detail only related to the news. No one can spare the time to read through the tons of information.
VNRs can be turned into podcasts then posted onto newswires. Further to this, a story can be kept running longer by engaging community websites, which are monitored and commented on by many journalists and features writers.
First, plan on using an email address on an actual domain. A few sites don’t allow free email addresses (like Gmail, Yahoo, or Hotmail), so it’s good practice to use a standard email address for every site. I use “” for all my press release testing and submissions.
Another point. When sending a press release to an editor, the best way to send it by copying and pasting the press release as text in the email. (Never send a press release as an attachment.) Here is the argument against my statement above. I always attach the press release to the email and I’ve never had a problem. My counter argument is, How many times have editors rejected your press releases due to it being an attachment and did not even know this? Here is why I say put the press release as text in the email and NEVER send it as an attachment to an editor. 1) What program does the editor use to publish their press releases? InDesign or a web program. Translation: The editor or writer has to COPY AND PASTE your press release into another program to get it published. 2) An editor what? Received tons of emails every day. Put yourself in the editor’s shoes. The editor is trying to open and get through hundreds of emails every day. If an editor opens an email and finds text in the email, he/she/trans can IMMEDIATELY READ THE PRESS RELEASE and can decide IMMEDIATELY, if they want to publish it. If the press release is attached as a Word document, the email can easily be ignored or deleted. Also the editor, another writer or graphic designer can copy and paste the press release directly from the email into InDesign or a web program. Or they can copy and paste the press release into their own Word document WITHOUT having to TAKE THE TIME TO OPEN an attachment. Also, a publication might have a policy which DOES NOT ALLOW ANYONE TO OPEN AN ATTACHMENT due to the treat of viruses.
Ensure that your social channels are all set up to syndicate your press release. Key channels to consider include: Facebook, Twitter, YouTube, LinkedIn, Reddit, Pinterest, Instagram, Google Plus, Delicious, and Pitch Engine. When syndicating your press release, you will want to access the dashboard and find different major mediums that it was posted to for distribution. Use a different medium for each social channel syndication. For example:
Be as provocative as you can – Most media, especially in large cities, get tons of releases every week, so you want to make yours stand out. Find an eye-opening aspect to your release, or at least make sure your points are strongly emphasized. For example, perhaps pro-life and pro choice activist groups are working together on teen pregnancy prevention, or real estate groups and housing activists are working together on a housing initiative. In both these cases, the organizations involved might use their unusual situations to create press releases the media would snap up.
Regardless of the package you choose from, including the free press releases, you’ll receive the advantages that come with visibility through indexing on the main search engines.
2.     Press release distribution is fairly inexpensive. Most companies write their own press releases. The only expense comes with hiring a press release distribution service to get the story in the hands of key media members. But even this is inexpensive, and when compared with paid advertising, press release distribution is almost always the more affordable option.
Hi Tyler. I’m sorry to hear you did not get the press response you were hoping for. I know how incredibly frustrating and disappointing this can be, so I feel for you. It’s hard to say exactly what happened without knowing what you sent, but it sounds like you may be confusing the press release with the pitch email. Your press release is a document intended for general distribution that covers all the pertinent details of your game/announcement. The pitch email is an email sent by you to a contact at a publication intended to pique his/her interest in your game by answering the question, why would this contact’s readership care about my game? Because each publication’s readership may have different interests, and because every writer is different, every pitch email you send should be personalized and tailored. That said, your pitch emails should also include your press release (via a link to your online press kit, copy and pasted below your pitch email, etc.), along with your other promotional assets, so writers have everything they need to cover your Kickstarter. I would offer these pieces of advice:
To make it clear to members of the press – reporters, writers, and editors – that the information you’re giving them is a press release for their use, and not an advertisement or letter to the editor, you need to send it in press release format. Yes, there is a specific format you should use when preparing a press release. Here are some of the key features:
I tried another company to send a press release out, and it was a mistake. The two things I love about e•releases are the personalized and responsive customer service and the visibility reports that let me know how our press releases are performing.
Pro Tip:  Did you get a mention in The New York Times? Or a trade publication? Wherever you were mentioned, don’t let that be a dead-end!  Post it to Facebook. Tweet about it on Twitter. In short, help that bit of limelight to live on, and give your credibility a helpful boost at the same time.
Your press release isn’t going to do anything for you unless you can get it in front of people who will cover it. That’s why we recommend eReleases, which can distribute your release to over 5,900 publications via the Associated Press and PR Newswire networks, as well as their own network of sites.
I am thrilled with the personal help I received with this release. I needed to reword a few things and the customer service team was easily accessible and extremely helpful. So much so that I purchased a package of 12 to run our future Press Releases through eReleases.
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Not all press releases contain a release date, but if you decide to include one, put it at below your logo on the left margin. This should either say “FOR IMMEDIATE RELEASE”, or “FOR RELEASE ON [date] AT [time]”.
C. Summary line. If you haven’t lost journalists by now, this is where you have to convince them that your story is worth reading (and therefore that theirs will be too) so they go through more of your press release. You want to make clear what are the basics of your app and what makes it unique at the same time.
The good advice from above: No attachments; avoid crying wolf (think blacklists and how your message then will never get through no matter what you do); think small; make it compelling; use spell check (and have somebody else proof read PLEASE!); avoid jargon and cliches (like the plague); become a reliable source (and never be anything but 100% honest); and short and to the point.