general news press release how to write an art press release

Now that news releases have a longer lifespan on the Internet, feature news releases have risen in popularity. These releases take a unique angle on a brand’s news and bring their message straight to consumer audiences in ways the audience will want to read and share.
This is one of the best graphics I’ve seen describing the correct formula for a press release. However, you forgot one thing. Just above the Headline you forgot to write the words: FOR IMMEDIATE RELEASE (in call caps). If I may please ask you to revise your graphic, you would help a lot of new writers to learn the true formula of an Associated Press press release standard. Thanks again for your well designed and informative graphic.
We recommend eReleases as the best press release distribution service for small businesses because they offer the widest potential distribution for a competitive price. While PR Web distributes your press releases to more websites, eReleases is the only service we reviewed that distributes to the Associated Press’ wire.
Before evaluating your top options for the best press release distribution, it’s important to understand why organizations need to use press release companies and press release distribution services in the first place.
Optimization features help you gain SEO traction and visibility through free press release distribution. They  will also help you gain a better understanding of what people are searching for as it pertains to your industry.
Your third paragraph could then give some detail on how the student developed the new battery, when we might expect to see it in use, how much it might cost, what effect it will have on mobile technology, etc.
Writing a press release without template sometimes is hectic and time consuming. However, templates have made organizations and businesses dream come true. Press release is a statement written to the media. It is a news-announcing document.
Most people think that press releases get most attention when tough vocabulary is used in them. Well, everyone does not understand difficult terms and vocabulary. Unless an individual is able to understand the terms, they are never going to take an interest in reading it. Therefore, you should not use difficult jargons but should rather explain the main text in a simple an interesting way. The body should cover all W’s in addition to every detail only related to the news. No one can spare the time to read through the tons of information.
Advocacy Analytic Blogging Broadcast Citizen Civic Collaborative Comics-based Community Data Database Gonzo Immersion Interpretive Investigative Literary Muckraking Narrative New Journalism Non-profit Online Opinion Peace Photojournalism Scientific Sensor Underground Visual Watchdog
VNRs can be turned into podcasts then posted onto newswires. Further to this, a story can be kept running longer by engaging community websites, which are monitored and commented on by many journalists and features writers.
If you had any idea how many people write about entertaining their parents by singing into a brush when they were kids in their press releases, you would be shocked. Spend some time thinking about what makes you unique. After all, you’re competing for coverage with other musicians. Most of them love music, too, and most of them have a long history of loving music. Loving music is a beautiful thing, but it is not what sets you apart from the other musicians promoting projects. Instead, look for interesting things about the recording process, your work history, your tour plans and so on.
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It is where the meat comes in. In your second paragraph, add some color to your project. Obviously, what you include in this paragraph depends very much on what you’re promoting, but for instance, describe the music – comparisons are always a little tricky, but a few comparisons to other artists give the reader at least a frame of reference. Highlight the reason why your story is unique. List your tour dates. Use this paragraph to give information that a member of the media could use to tell your story. In other words, your first paragraph tells them Artist X is doing Y. The second paragraph might give them Artist X is doing Y because of Z.
Press release distributors allow you to target your audience by location and industry, so assign your parameters accordingly. Schedule your release early in the morning on a weekday in order to maximize visibility. If applicable, add a photo or image to make the PR more eye-catching. Most press releases include a quote from someone affiliated with the company writing the PR, to infuse more personality into your message.
Hi Tyler. I’m sorry to hear you did not get the press response you were hoping for. I know how incredibly frustrating and disappointing this can be, so I feel for you. It’s hard to say exactly what happened without knowing what you sent, but it sounds like you may be confusing the press release with the pitch email. Your press release is a document intended for general distribution that covers all the pertinent details of your game/announcement. The pitch email is an email sent by you to a contact at a publication intended to pique his/her interest in your game by answering the question, why would this contact’s readership care about my game? Because each publication’s readership may have different interests, and because every writer is different, every pitch email you send should be personalized and tailored. That said, your pitch emails should also include your press release (via a link to your online press kit, copy and pasted below your pitch email, etc.), along with your other promotional assets, so writers have everything they need to cover your Kickstarter. I would offer these pieces of advice:
If you’re writing a press release to send to a journalist you need to think (and write) like a journalist. You need to be able to pitch a story that captures the attention of the journalist you’re pitching to.
As we uploaded each release, we looked for ease of use, additional complementary services, paid-for upgrades and whether registration was required to use the service. Each release was amended slightly so that we could identify if it were covered by other sites we would be able to identify which source they had got it from.
TITLE: Keep it short and enticing, and use the active voice. Avoid including too much scientific detail in the title. For example, “Cancer cells communicate through a new molecular messenger” is a better option than “Microvesicle-derived microRNAs are important for intercellular signaling in tumorigenesis”.
Today, you can focus on the free and paid high quality press release sites that actually have value. To avoid a Google search engine penalty, use no-follow link to your site while submitting in any of the following high PR free press release sites or high a PR firm to strategically submit your message to these sites. 
One of the reasons that we chose PR Newswire for our top list of paid and free press release services is because they have one of the largest press release distribution networks over multiple media sources.
You must limit your press release to one page (or two, if you must), but that doesn’t mean you can’t show people how to learn more. Providing relevant links to your company’s website, where prospective writers can learn more about your mission and what you’ve already accomplished, is a crucial element to the release. Don’t make writers search on their own for more information — guide them as quickly as possible to your website, and keep their interest piqued.
Bouncers 4 Rent has been in business since 2008 providing party rentals in the Long Island and Queens NY areas. We specialize in any type of party including backyard, block parties, & company parties.
“Free” is one of the most persuasive words in the English language and makes this press release title eye-catching. Also included in the press release is a link to the free practice test. This gives the reader immediate information without requiring back and forth emailing or other inconvenient actions.
Be personal. At the very least, customize your email with a specific person’s name instead of mass mailing a press release to several people using To Whom It May Concern. Once you have created your media list, look them up on social media or Google them to see what they have written lately. If you show how your press release is relevant to, or maybe of interest to them due to their previous story, they are more likely to cover you.
eNewsWire is an online press release service offering both free and paid distribution. eNewWire distributes business, organisational and personal news and press releases using the Internet. Submit your press release here.
If the next social media marketing agenda is something worth hearing, why not put it at public disposal. The best way to do that is to put it all in a press release with the help of the following press release template.
One thing I will stress — not only your first paragraph, but your title & keywords are also extremely important. Many journalists I’ve worked with set up alerts when an article w/ a certain keyword combination was published on Google News. So if your press release is about a new innovation in shower sealants, make sure you have keywords like “remodeling,” “bathroom remodeling,” “seepage,” “water damage,” and the like. Don’t force them in there to the point of being awkward, but certainly work in naturally as many keywords as you can.
Press release services distribute your press releases journalists and reporters, thereby increasing their exposure and the likelihood that they’ll be published. We looked at the most popular options and rising stars and decided to review eReleases, PR Web, and PR Newswire. These companies are the most popular press release distribution services on the market today that are in a price range that small business owners can afford.
For the second year in a row, Michael Page, owner and Creative Director of Trike Communications, LLC is proud to announce his involvement with the Motion Picture Academy and collaboration with Raj Kapoor Productions to create stunning digital backdrop…
The majority of relevant journalists today can be found on Twitter actively sharing industry trends, news, and thoughts. While 140 characters doesn’t leave a lot of room for “fluff,” it forces publicists to create a hyper-focused, creative, and straightforward message that can be seen not only by the journalist, but also by their entire follower base. Better yet, pitch when replying to one of their relevant tweets. Make a pitch public and you’d be surprised how quickly others may respond!
Patients will also enjoy the same caring, relaxed atmosphere that Fertility Solutions creates at each of its clinics. The new clinic is located at 23 Elsa Wilson Drive, Building B, Suite 22 of the Nucleus Medical Suites.