ge healthcare press release appress books

A valuable part of creating and distributing press releases is having the ability to track and analyze how they’re performing. This lets you see what works and what doesn’t as well as what’s resonating with your targeted audience.
Be creative and don’t be afraid to try something that might seem outside of the “norm.” Remember, editors and writers are getting pitched hundreds, if not thousands, of press releases a day therefore finding a way to make yours stand out is the key. Before determining what exactly it is that will set your press release apart, know your audience and know whose attention you’re trying to grab.
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