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RULE #5: Contact your outlets personally. In addition to sending a press release, personally contact the reporters that you really want to cover the story. Send them something personal. You might even want to rewrite the press release to fit their beat.
Also, when you do syndicate your actual release on social media (as explained above), make sure you consider boosting those posts to spread brand awareness and to garner more social signals and create chatter.
Write a press release announcing the event and event take photos during the fun to send them to media afterwards with a photo caption (just be sure to get photo releases signed by parents of young children). Your cleverly-created event can be promoted with a press release sent to media, a dedicated email sent out to an email list, as well as highlighted on social media channels.
Before the internet became mainstream, wire services were the primary way that news stories were distributed to news outlets. A wire service is a news agency like the Associated Press that supplies syndicated news by wire to newspapers, radio, and TV stations. Today, wire services are still an important tool for reaching newspapers, magazines, and broadcast news desks — but not the only tool. While PR Newswire’s iReach and PR Web focus mostly on internet distribution, eReleases also includes wire distribution with their package.
News reporters are under a tremendous amount of stress to churn out stories. Consequently, any news item that’s delivered to them press-ready is a blessing. Translation: if you can craft a press release that already reads like a quality news story, it’s far more likely to get published. So, how do you write a news story? The DAKS Group has expanded to Chicago, IL. The DAKS Group employs Chicago’s best engineers and digital modeling experts to design and manufacture your prototypes and end-use parts.
EGU, the European Geosciences Union, is Europe’s premier geosciences union, dedicated to the pursuit of excellence in the Earth, planetary, and space sciences for the benefit of humanity, worldwide. It was established in September 2002 as a merger of the European Geophysical Society (EGS) and the European Union of Geosciences (EUG), and has headquarters in Munich, Germany.
Consistent with Section 601 of the Implementing the Recommendations of the 9/11 Commission Act of 2007, as amended (50 U.S.C. 3306), the Director of National Intelligence is disclosing to the public the aggregate amount of appropriations requested for Fiscal Year 2019.
RULE #2: Have a newsworthy story. To get your message communicated through the publication, you need to convince the reporter/editor that your message (or the story surrounding it) is newsworthy. So it’s got to have appeal to the entire readership of the publication.
Avoid hyperbole or cliche here. You want to convey solidly what your book is about and what it contains. Try and make the language punchy and descriptive. It should be easily understandable without being too dry and generic.
Patients will also enjoy the same caring, relaxed atmosphere that Fertility Solutions creates at each of its clinics. The new clinic is located at 23 Elsa Wilson Drive, Building B, Suite 22 of the Nucleus Medical Suites.
Press releases have to cover something that is newsworthy. A PR Daily article outlines six necessary AP style guide steps you ought to take when composing your release to assure that it’s newsworthy. They include: stating your objective clearly, using the five Ws, minding your spacing, using proper grammar and style, and showing names and titles correctly and appropriately.
If you had any idea how many people write about entertaining their parents by singing into a brush when they were kids in their press releases, you would be shocked. Spend some time thinking about what makes you unique. After all, you’re competing for coverage with other musicians. Most of them love music, too, and most of them have a long history of loving music. Loving music is a beautiful thing, but it is not what sets you apart from the other musicians promoting projects. Instead, look for interesting things about the recording process, your work history, your tour plans and so on.
Try to give a good reason for why a reporter in Pittsburgh would want to cover you: Is one of your band mates from the area? Did you have a particularly memorable experience the last time you visited? Maybe you’ve already been reviewed by a given writer and want to invite them to hear your new songs. Whatever the case, have a template that can be revised with each new recipient. Otherwise, your carefully crafted press release is likely to end up in a spam folder, or worse, the trash. 
A product press release is critical to inform journalists and customers about your exciting new offerings. A professional document designed to be picked up by reporters, a press release is a fantastic way to drive attention to your new product and create a social dynamic that’s ripe for sales.
Jeremy Marsan is a business analyst and staff writer for Fit Small Business currently specializing in small business healthcare issues and product reviews. When not helping small business owners he enjoys many artistic projects, including music performance/recording, blogging, creative writing and carpentry.
Get serious about building relationships with journalists and influencers in your industry. In the real estate industry, for example, Twitter is not mainstream. However, we leverage Twitter for sourcing news for our blog and relationship building with government agencies, journalists, and writers. I put contacts in lists, include their stories in our blog posts, retweet their work, and I also capture their contact information and connect with them on other social platforms. When I do have something important to reach out about with these contacts, the goal is for them to see my email and say: “Oh, I know this guy” and have that also have a positive undertone. This is a longtail, relationship building strategy, one that your competitors are unlikely to follow.
A boilerplate is a short paragraph that explains the identity of a company and what it does. Boilerplate is optional, but it doesn’t hurt to have one to help identify your business. Think of boilerplates as a thumbnail sketch of your company that provides a little background information to the press. Once you’ve written a boilerplate, you can use it in all of your press releases.
After you’ve reviewed each of these best press release distribution services, you should have a better idea of what’s most important to you for your news releases and which press release distribution firm you may want to try first.
In my experience, if it reads like the lead to a story then it makes it easier for a news outlet to publish as is, or for a reporter to pick up the ball and run with it from there. I am not saying every news outlet will use your exact lead, or even publish the release in full, but it does give them a good idea of how they might approach your story. I have had a lot of success having my press releases picked up and run as is.
We used our first release as a test to get a feel for the sites, having formed an opinion (and to avoid wasting time on sites that didn’t meet our goasl), we carried out subsequent tests on the top twenty or so sites.
One of the easiest and most effective ways to share exciting news about your company is by distributing press releases to journalists. However, journalists receive hundreds of pitches everyday from different companies who want to make it into their publications, so you have to make sure that you’re applying some best practices to catch their attention.
[…] my fellow PR family, we all know the key to being a great PR in any business is press releases. When you are write for any business (big or small) or if its for a person, understand that a press […]
The company is based in North Vancouver, British Columbia, Canada. Its team is headed by cofounders Michael Iwasaki, David Wong, and Philip Louie – all with extensive industry experience as well as experience in the computer and social media industry.
This paragraph is for giving your reader clear reasons why they should write about your band and review your album (and just saying because it’s a great album won’t cut it). Use this paragraph to mention things like:
As with many things in life, timing is crucial when sending your press release. Three to five days in advance is usually the right amount of time to ensure the editors can put someone on your story. Mailing a release too early is just as bad as mailing it too late – it will be put aside and forgotten. At least if your story is last minute, you may be able to telephone it in. Deadlines do vary depending on the type of media, so be sure and check with them in advance.
SUP-X: The StartUp Expo, Florida’s largest startup and early stage entrepreneurship conference, announced today that it had formed a partnership with the South Florida Technology Alliance to jointly produce the event. SUP-X is held annually at the Broward Convention Center in Fort Lauderdale and this… – March 03, 2018 – SUP-X
Thanks Nitisha. In the UK, at least, you can’t get a press release published in the traditional sense. You give or send it to the editor or journalist and if it’s a good story, they’ll decide to run it or not. You should study your target publications first to see if your story is relevant to their readership. If a publication wants to charge for your story, that’s not PR, that’s advertising. In that case, you decide what you want say and where you want it to appear. For more information on PR visit the CIPR or PRCA websites.
The old standard is that a release should be similar to a story the journalist would write. Reporters often stick to a structure known as the inverted pyramid, which means the most significant parts or the story should be at the top, with everything getting less important as you go farther down the page. This ensures that even someone who just reads the top of the release will get the most important information, and makes it easier to cut text from the bottom for space.
Remember that press releases are a major form of branding, something that is exponentially vital in the online marketing world of the present day. SEO has shifted to being more about branding and engaging content than about getting backlinks.