festival press release example how to do a press release

In the words of Robert Wyne, a prominent Forbes contributor, press releases “are formulaic, by nature, but so are poetry, tweets, columns and other written communications. Everyone has constraints. Chefs work within an 8-inch pan to create an omelet, and the great ones know how to pick the best ingredients, and mix them to create a savory sensation. Writers can season their sentences within the confines of a release.”
However, if you have the time, you are probably better off saving your money and writing the press release yourself. For tips on how to write your press release, view our how to guide. If you are having writer’s block and need some ideas, look at these press release examples from the pros.
While content, like blogs, may allow for plenty of creativity in style and structure, the same isn’t true when writing a press release. Paid and free press releases all should follow a set format which includes the headline, intro, essentials of the story, quotes, and then a brief ending.
BusinessWire, a large but progressive site, has a partnership with PR Web that serves smaller B2B companies and startups well. For $399, you can get distribution on both PR Web and BusinessWire’s US 1 network. They offer good geographic control over distribution markets, multimedia integration, and results tracking as well. As BIGfish Communications puts it: “With more than 92,000 subscribing journalists and a distribution that goes out to more than 89,000 media outlets, your release is very likely to be seen by a relevant reporter and syndicated in top outlets.”
If you want your business proposals, quotes, and contracts to stand out and give you the best chance at winning new clients, use Paperless Proposal Software. It makes creating and formatting professional business proposals, quotes, and contracts fast and easy.
I do not understand why you’d add a Word template in this time of the social media press release. The modern approach is to pitch a succinct press release like you describe via mail, and to link to an online (social media) press release. Such a release can be linked to on social media and can get picked up by search engines. It’s excellent to increase your exposure. Here’s an example of how I’ve built a template for book releases: http://www.prezly.com/social-media-press-release-example/book
In my experience, if it reads like the lead to a story then it makes it easier for a news outlet to publish as is, or for a reporter to pick up the ball and run with it from there. I am not saying every news outlet will use your exact lead, or even publish the release in full, but it does give them a good idea of how they might approach your story. I have had a lot of success having my press releases picked up and run as is.
Why Many [Not-so-Smart] Digital Marketers Malign Press Releases & PR – […] distribution websites may seem like an easy public relations tactic, PR and SEO experts generally recommend avoiding them or…
If you are emailing a press release, copy and paste your headline into the subject line of the email. Just to clarify, your headline will be in the subject line as well as in the body of the email. Whatever you do, don’t put things like, “Read this” or “Latest news from me” in the subject line as it will look like spam.
At the end of this section, point to your website. The link should be the exact and complete URL without any embedding so that, even if this page is printed, the link will be printed as it is. For example: http://www.example.com, not Click here to visit the website.
Not too long ago, I used another press release company and was “somewhat” satisfied with the results (seeing how it was my first dealing with a press release company), but you guys knocked the ball COMPLETELY out of the park.
“Agent J’s KillemDead 2000 technology ensures that the room is disinfected without the chance of human error,” said James Polk, CEO of NoGerm Technologies who created and manufactures the Agent J robot. The device has received high praise from the Center for Disease Control and is now set to be released for sale across the United States.
Hey, thanks for including Launch.it on your list, really appreciate it! Launch.it is a free self-publishing news platform for PR professionals, agencies and brands to launch and socialize everything new. Our goal is to be the most comprehensive direct-to-customer source for the timeliest news of all new products, services and ideas to make sure that they can be found, discovered and shared.
We have crafted this comprehensive, easy-to-follow press release template complete with a plan and considerations for your next announcement. We use these same guidelines when writing and formatting our releases here at HubSpot, and created a faux, sample release to illustrate what content goes where and why.
Syndicate. Once I get confirmation of a published release on PRLog, I turn the rest of the manual submission work over to my team in India who follow Section five “Submitting Your Press Release To The Winners” to ensure we are efficiently executing dofollow links for our client.
While this may seem like a simple approach, it serves a critical purpose. First, it gives journalists something to pull out of your press release and use in publication. Second, it inspires confidence within the people reading your press release.
The First Baptist Hospital is a non-profit, county-based hospital serving the city of Jackson Hole since 1911. The hospital has strong ties to the community and has been committed to improving the health of its community by providing superior, cost-effective health care.
I tried another company to send a press release out, and it was a mistake. The two things I love about e•releases are the personalized and responsive customer service and the visibility reports that let me know how our press releases are performing.
Glean.info welcomes guest posts on its blog. If you have an idea to share about PR, marketing, social media and other related topics, send it to editorATcyberalert.com. We look forward to hearing from you!
If you are unsure of how to write a press release, or want help creating a press release that will generate media attention, both eReleases and PR Web offer writing services. eReleases charges $300 for the service and PR Web charges $325, but only eReleases offers a satisfaction guarantee.
Once you’ve written your press release, you need to distribute it. We recommend you use eReleases, as their distribution network includes Associated Press, PR Newswire, Google News and their own network of journalists and bloggers. Click here to check it out.
Dateline – CITY, State, Month Day, Year (eReleases) –The opening sentence is the most important element in a press release where you should succinctly summarize what is being announced. The opening paragraph should clearly get the reader’s attention through a strong hook while providing the most important facts. As a best practice, write your press release first then come back and develop the opening paragraph as a summary of the press release. Then compare this new opening paragraph with your initial first paragraph.
Quotes add life to your press release. When you add a relevant quote to your press release which emphasizes on the core announcement, the media will quote that in their own coverage of the news and you will likely get the attention and generate the positive image you had hoped to establish.
TV news viewers can often detect the use of VNRs within television newscasts; for example, many movie-star interviews are actually VNRs, taped on a set which is located at the movie studio and decorated with the movie’s logo. Another frequent example of VNRs masquerading as news footage is videotapes of particular medical breakthroughs, that are really produced and distributed by pharmaceutical companies for the purpose of selling new medicines.
Annie Jennings: This site has a wide range of media testimonials, although it is light on detail of exactly what you will get for your money, or even how much money you will be required to part with.  The unique angle to this service seems to be a focus on connecting authors with media opportunities, such as TV and radio appearances.