federal express recient press release advertising format sample

Write the second paragraph of the body. This area should provide more details about the key benefits of the product and needs it fulfills identified in Step 4. This area is the ‘bulk’ of the press release and can be up to five sentences long.
“There are very positive steps being taken by the Zambian government to promote the agricultural market, with lower barriers to export and minimal intervention in the grain markets in 2017 and intentions to use market mechanisms to manage grain stocks in the future, are all welcome and must be… – March 03, 2018 – Agritech Expo Zambia
Always include a quote—–ideally from the lead individual involved in the subject matter of the release. The text need not be an actual quote but it should be plausible. Either way, it is essential to check that the person being quoted is happy with it. A quote allows a busy journalist to prepare a complete article without doing a follow-up interview.
Is there a benefit to paying for a press release vs. using the free services?  Depends on your pocket book and the topic, your competition, the time of year, your reputation, and the list goes on.  Opinions are on both sides of the fence.  In the end, a press release is only one of dozens of activitities you will include on your marketing calendar.
Get the basic structure down. All right, now that you’ve got the meat of it together, how do you put it onto paper? Well, for starters, cut it to length. It should be a page long at most, if that. No one’s going to waste time on 5 paragraphs unless you’re covering WWIII. Here’s what you need (some of which we’ve already covered):[3]
The human brain processes images 60,000 times faster than it does text. Use that to your advantage in your press release. Visuals capture a reader’s attention, and allow people to more easily digest information.
To double space or not to double space – it’s probably not necessary as most editing these days is done on computer, as long as your release is easy to read. Short paragraphs with a space between each and slightly wider than normal margins are helpful.
Appearing in web searches may be valuable as a way of trying to put your news in front of people searching for your target phrases – though it is unlikely this will be effective where the target phrases are more than moderately competitive.
Keep it short and sweet to please the search engine powers that be, as well as prospective readers. The optimal length for a press release headline should be 100 characters or fewer. This also helps if people later want to tweet your press release.
You need to have the theme and anything that is newsworthy summarized very concisely and neatly, Selikoff says. The remainder of the press release is kind of fleshing out the story. But the main story has to get across in the first paragraph.
The job of the press release title is to grab attention and encourage the journalist to read more. Don’t labour over what title might look good in print – most journalists/editors will change the title to suit their readership.
Not only do they provide free press release distribution services, but for an additional fee, they can also help create press releases, making them an incredibly versatile free press release distribution site.
An angle is an essential aspect of writing a press release, and it’s often what determines how much coverage your free press release will get. Try to use your free PR release to create an angle that readers will find valuable, newsworthy, and timely.
“A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.”
To close your tour press release, include the contact information of the person (again) in charge of handling press queries about the shows. Make a suggestion of what you want the person to reading the press release to do with this information: If you would like more information, or if you want to interview the band or review the show, please contact [so and so]. 
My favorite way to get something really done is to send a release along with a simple plant with a note: “Hope this plants an idea in your mind!” It sort of never fails, and the reporter is sure to remember you.
For example, if you were writing a press release from Tesco apologising to residents for the upheaval caused by the building of a new store, you wouldn’t write “Residents are up in arms over Tesco building works” – that’s what the paper might print. You write “Tesco is taking residents’ concerns seriously and holding a public meeting on…”
Hi Keith, thank you for the comment. This is all great insight and I appreciate you taking the time to post it here. Because both you and Craig posted similar comments, I want to make sure I clarify the intention of this post. This post is meant as a guide for how to correctly format a press release for general distribution using AP Style guidelines and other best practices. It is not meant to provide tips for how to contact writers. As you allude to in your post, and as I preach on my site, sending a template-driven message to every journalist you reach out to, is not a good idea. Each message you send should be personalized and tailored to the interests of that journalist’s audience. In regards to what format you use for your press release. Journalists have their preferences as to which format they like to receive press releases in. I’ve worked with writers that span the gamut on this. That said, I think your points about copying and pasting the text into the body of your email over a attaching a Word document are completely valid. When I recommended Word in the previous comment, I was speaking to the specific context of general distribution, i.e., when you submit your press release to sites like Games Press. (Games Press requests Word document attachments as its preferred method to receive press releases in it’s submission instructions to avoid running into copying and pasting issues: http://www.gamespress.com/about_howtosubmit.asp). Looking back on my comment, I think I could have been way clearer though 🙂 Apologies for that. Again, I appreciate both your and Craig’s input here. It’s great to hear this feedback straight from journalists.
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“Free” is one of the most persuasive words in the English language and makes this press release title eye-catching. Also included in the press release is a link to the free practice test. This gives the reader immediate information without requiring back and forth emailing or other inconvenient actions.
Always simple and accurate, plus love the human backstop to the uploading front-end. They really make sure it looks good, and suggest alternate headlines & captions to improve readability. Great service.
Want to include your Google Analytics? You can add your own Google Analytics code to your member panel and gather more comprehensive data for your team. We make it simple and easy. The tracking is directly applied to your content pages.
On Wednesday, February 21, 2018 about 100 guests representing 37 charitable organizations attended the first Tampa Bay Charity Coalition luncheon of the year in the Church of Scientology’s Fort Harrison Ballroom. The non-profit representatives networked and helped themselves to a buffet lunch prepared… – March 03, 2018 – Church of Scientology FSO
I apologize if this comes across a bit rude. I followed your guidelines and did plenty of research into writing a press email. I sent to over 60 gaming sites using the videogamejournalist spreadsheet and filtered out any of the non-related ones. Out of those 60 only ONE big site PCgamer took the chance to reply. Everyone on reddit has told me that big walls of text like the one you are advising people are going to get trashed straight away. Such a shame. We have barely any exposure and our Kickstarter campaign will likely fail. It’s funny because our game is interesting enough to be written about, as Kotaku and RPS took their own initiative to write about our game earlier in the year. Now when I did a proper press release following your guidelines it has crippled us. Literally only one decent site of the 60 wrote about us. I’ll bet our email address is blacklisted now.
Healthcare as we know it, is one of those industries that has transformed 180 degrees from what they stood for ever since human evolution. What started with herbs and prayers has drastically evolved into something so advanced that now it has seamlessly planted itself in not just the nearest clinic but even inside our bodies. All of this has been growing alongside the developments in technological advancements.
What I like is that you guys do a QC check on releases!I’m not sure I’m reaching who I need to reach. That concerns me. Although I’m able to choose a sector I’m not sure if I’m getting to industry trades. It would be helpful if knowing which targets are being selected when you chose a specific s
Write a boilerplate underneath the body of your release. That means it’s time to include information about your company. When a journalist picks up your press release for a story, he or she would logically have to mention the company in the news article. Journalists can then get the company information from this section.
WASHINGTON – The Intelligence Advanced Research Projects Activity, within the Office of the Director of National Intelligence, announces today that it has established a multi-year research plan to build 3-D models that leverage satellite imagery in order to support our nation’s military, humanitarian and intelligence missions.
The success stories section of this best press release distribution service is not only filled with great personal accounts, but it is also one of the easiest ones to read and navigate that we’ve found.
WASHINGTON — Free Press on Wednesday condemned the Federal Communications Commission for waging a war on the poor by moving forward with a proceeding to deny essential broadband and telephone subsidies to low-income people.
Popular junk hauling franchise, 1-800-GOT-JUNK? is off to a record-breaking start to the year as they approach their 15 year anniversary in business. Franchise owners, Mark and Claudine Rubin, remove excess clutter from homes and businesses in the DC Metro area, and are planning to double their staff as they gear up for spring cleaning and their busy summer season. – March 03, 2018 – DC
With over 60 years of experience, this top press release distribution service has built relationships with thousands of journalists and news organizations. As a result, when you use their press release distribution services, you can be assured that your news is going to be widely distributed.
Beyond that, all words in your headline should be in Title Case, meaning that all the words in your headline should have capitalization except for prepositions and words that are shorter than 4 letters. You can see an example of this in the headline above.
Through eReleases, press releases will also receive permanent storage in PR Newswire for Journalists. This searchable newsroom is a valuable research tool to more than 90,000 registered journalists, writers, and reporters.