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Proofread your release, read it out loud, and if possible, have more than one person read it before sending it out. While you don’t want everyone to get a chance to tweak every release, you want to make very sure there are no embarrassing typos or incorrect information on there. 
  Maintaining a digital presence is extremely important. In fact, nearly 8 out of 10 of people research a company online before visiting a small business or making a purchase with them. Today, customers demand frequent communication in order to take action. They expect brands to be present across multiple mediums — search, social media, content […]
When an editor looks at your piece, he/she is thinking, from the first second, about how long it’s going to take them to get it to print. If your work is full of errors, lacking content, or just needs to be revised, they’re not going to waste their time. So make sure you have good grammar, all the basics, and have something to write about.
We conduct research studies throughout the year on various topics that we feel are relevant and of interest to our target audience. We sent out a press release a couple of months ago featuring our data monitoring survey that received a lot of positive feedback. It was picked up by various publications, including TLNT and Recruiter.com.
Opening paragraph: The opening paragraph has to be strong and include pertinent information, namely what the press release is about, who it affects, and why they should read or act upon it. If you talk of an event or launch, you also need to mention when it will take place.
State your case and do it quickly. Include a sentence or two about your news. What’s the name of the new album, what song is getting the most buzz, the name of the tour, if there is one, and any special guests or opening acts who will appear as part of the show. Paragraph two should have the brisk feeling of this paragraph.
Make intelligent, real-time decisions to execute your communication strategy in a unified way across paid, owned and earned channels. Listen to your audiences, Target and build relationships with influencers, Create compelling content, Engage with audiences across channels and Analyze program effectiveness.
LetterPress Chocolate, the first bean to bar chocolate maker in Los Angeles, has partnered with Ucayali River Cacao in Peru to help farmers move away from Coca production to Cacao. Coca is processed into cocaine and is a very dangerous venture.
Any time you’re creating contact that is original, you’re establishing yourself as an authority in your industry. You’re positioning yourself as an expert in your niche, and that lets you build a sense of trust and loyalty among your clients and potential customers.
The hardest thing for people who are new to PR to grasp is you really have to take your ego out of it when it comes to finding something the press is going to write about, Selikoff says. What’s newsworthy to a publication’s readers is often completely different than what you are trying to get across.
Don’t send large bulk emails. Some channels don’t want any email attachments or accept press releases only via their website. Find out about their preferences and send either individual emails or BCC’ed emails to small groups with similar requirements. When approaching a content producer individually, let them know that you’ve actually read or watched their work and understand the subjects they cover. Be genuine, not a suck-up.
Include a photo – Sending a picture along with the press release is crucial as it personalizes the release and makes it stick out in people’s minds. The picture we included was able to immediately put a face to the name and hopefully made people want to learn more about the woman in the photo.
When choosing a topic for your press release, ask yourself a few questions: is this topic newsworthy? Do people want or need to know about this topic? Is a press release the ideal medium to share this information? If your answer to these questions is YES, you can begin writing.
PRLog.org  – It is an ordinary and functional looking site but results are good. It gives free distribution service for Google News and other search engines. Inbound links are allowed and the site is also properly optimized for search engines.
Massachusetts College of Liberal Arts (MCLA) is the Commonwealth’s public liberal arts college and a campus of the Massachusetts state university system. MCLA promotes excellence in learning and teaching, innovative scholarship, intellectual creativity, public service, applied knowledge, and active and responsible citizenship. MCLA graduates are prepared to be practical problem solvers and engaged, resilient global citizens.
In the words of Robert Wyne, a prominent Forbes contributor, press releases “are formulaic, by nature, but so are poetry, tweets, columns and other written communications. Everyone has constraints. Chefs work within an 8-inch pan to create an omelet, and the great ones know how to pick the best ingredients, and mix them to create a savory sensation. Writers can season their sentences within the confines of a release.”
Press releases are also known as news releases. Back to basics, it means just that: news. If you’ve been marketing the same heating pad for 20 years and nothing’s changed, there’s no reason to write a press release. Editors will snub their nose and then line the bottom of their trash can.
Fort Myers, FL Installation Company is One of Ten Solar Companies in the Country to Achieve Company Accreditation by North American Board of Certified Energy Practitioners. – March 03, 2018 – American Board of Certified Energy Practitioners
You’ll most likely be sending out releases through e-mail and posting them on your company’s website, so experts say you should consider including some digital features, such as video and audio. It’s also an opportunity to link back to other company information available online — previous press releases and related matter such as customer testimonials or performance reports — that will give the news media additional context.
All press releases must include a headline, sub-heading and a notes to editors section listing the contact information of the academics mentioned. The number of paragraphs will vary according to the newsworthiness of the story, however, the introduction must always answer the five Ws and a quotation is always needed. It is good practice to limit press releases to approximately 300-350 words, featuring the key information presented with an angle in mind.