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We are trusted by media outlets around the world because we maintain a high level of quality. We review all press releases to check for mistakes, and other issues that might make you look unprofessional.
Although free press release distribution websites may seem like an easy public relations tactic, PR experts generally recommend avoiding them or at least being extremely leery of them. Paid news distribution services offer far better results, assert PR and SEO gurus.
A book press release is a means by which you showcase your book to journalists and news organizations in an interesting manner.  Basically, you’re doing the work for the journalist or news publication by writing it for them.  The best news is (pun intended) that most will actually accept the same news story that others have accepted, which is aptly known as mass syndication.
While brevity doesn’t necessarily improve readability, it may nonetheless improve your chances of getting your release published, depending on the space needs of the paper in question.  Many papers have limitations on the number of pages they can print, and therefore anything they publish has to be short enough to fit into their format.  Others try to fill as much space as possible, and thus will be happy to publish longer pieces.  It helps to know the constraints of the media outlets you’re approaching.  (The same restrictions – or lack of them – might apply to broadcast media.)
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Newsroom fax machines and reporters’ inboxes are flooded on a daily basis with press releases from companies, government agencies, non-profit groups, and even average citizens trying to get their neighborhood plight noticed. If you send in a press release that’s riddled with grammatical errors, buried in a convoluted e-mail, or completely irrelevant to the reporter’s coverage area, you might as well be tossing your press release down a sewer drain. If you deluge a news organization with unprofessional or uninteresting releases, your chances of ever getting favorable news coverage are zero-to-slim.
Press releases can also be a tool in online reputation management if you choose to include your brand name in the title. This is because when users search for your brand name in Google, many of the newspapers that publish your press release will show up high in the SERPs. This is advantageous because it allows your company to craft its own brand narrative.
If you’re nervous about what you’ve got, do some research on what’s already out there. Someone probably wrote something on an event just like the one you’re covering. PR Web[1] and PR Newswire[2] are good places to start.
Professional public relations writers who represent prominent clients (Apple, Inc., IBM, Ford., etc.) use the popular wire services (like BusinessWire) strictly to generate (credible) publicity and not necessarily for SEO purposes. They use these costly services to distribute their press releases to well-know media outlets (USA Today, Reuters, Associated Press, Wired magazine, etc.).
But obviously with the recent strides made in how media is consumed and the development of technology, it makes sense that the traditional press release would evolve. So the question is not how to write a press release. But how to write a press release that is effective.
When you’re narrowing down your options and selecting the right free PR distribution site for your needs, you likely want a provider that is convenient and is going to make the process as simple and as streamlined as possible for you.
Free press releases can be an important part of a larger SEO and marketing strategy. They can be a great complement to other search engine tactics and can bolster your social media profiles, blogs, and other content marketing tactics.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 7 Cheap PR Tactics for Success in Any Economy here: http://www.ereleases.com/7cheaptactics.html
An effective press release written for a product launch allows you to attract attention from high profile media groups and also get the attention of target buyers in your market. A well written press release can increase brand awareness and also promotes your online presence. Remember that writing about critical features, benefits and the ‘why’ behind your product launch all help create a high impact message. Whether you’re a start-up or an established corporation, here’s how to write a press release as an announcement for your product launch.
We recently used PR Newswire’s services to announce our newly hired Director of Development. Our release was picked up by over 100 online publications. Their services and website are user-friendly, and we were truly impressed by the results. It was definitely worth the investment!
Many businesses choose to hire a local public relations firm or a PR freelancer. They will know ins-and-outs of your local press outlets as well as the online ones. Here is how you can find these professionals:
It turns out that the author used a picture of a couple who had just gotten engaged.  When that couple found out their beloved picture was on the cover of this…well, not really sure what you’d call it…they were not very pleased.
We then write a release and distribute it manually to each of our free press release sites, including a link to the new vegan pizza page. This process usually improves that page’s visibility in Google and helps the pizza shop owner outrank his competitors for keyword terms related to “vegan pizza” in his local market.
You can hire me to handle your press release distribution a la carte or request a customized, comprehensive online marketing proposal to help increase traffic to your website and sales for your business.
Sharon, as noted in criteria, I’m going to stick with free press release sites that handle all types of press releases. I discovered industrial free press release sites, travel free press release distribution services, and ones that were geographically-centric so I decided it was best to try to keep the list as broad as possible. Ideally, these sites will be useful across all industries and at least for U.S. businesses.
Falcon Mobi Cleaner, a rapidly growing Android cleaner and optimizer application today launched its latest update for users. This new update for Android is expected to improve Falcon Mobi Cleaner’s functionality and bring it to a whole new level of User Experience. Falcon Mobi Cleaner, developed… – March 03, 2018 – PCVARK Software Pvt. Ltd.
Well, for starters, a press release has several names; a press statement, media release or a news release. No matter what we call it, the purpose and identity of it remains the same. It is basically an officially recorded and written announcement which is issued by an organization for the target audience. To be exact, it is a compelling and short news story where the ultimate goal is to pique the interest of the target audience by containing all the information about an event (what, why, who, when, where, and how).
Write the boilerplate. The boilerplate section covers information about the company such as the number of years in business, mission statement, and other products the company offers. This section may also include information about the company’s CEO or founder.
PR Log is an online press release distribution and press release submission service. PRLog was founded to help small, medium and large businesses and organizations in their online activities. Currently, the website offers following services;
One thing I will stress — not only your first paragraph, but your title & keywords are also extremely important. Many journalists I’ve worked with set up alerts when an article w/ a certain keyword combination was published on Google News. So if your press release is about a new innovation in shower sealants, make sure you have keywords like “remodeling,” “bathroom remodeling,” “seepage,” “water damage,” and the like. Don’t force them in there to the point of being awkward, but certainly work in naturally as many keywords as you can.
Most importantly, make it interesting: Keep in mind that reporters get dozens, if not hundreds, of releases each day, so invest the time to write a compelling headline. It’s worth the time and effort on your part. 
Press releases should always be written in the third person. Write it as though you’re sharing riveting information. If your information isn’t riveting, take a brief step back. Maybe there’s something you can add to your event or announcement that will make it more interesting. Of course, that something has to happen. You can’t mention that an A-list celebrity will show up at your event when you know full well he won’t. Linking your press release to a current trend or happening in the news can also help grab attention.
EGU, the European Geosciences Union, is Europe’s premier geosciences union, dedicated to the pursuit of excellence in the Earth, planetary, and space sciences for the benefit of humanity, worldwide. It was established in September 2002 as a merger of the European Geophysical Society (EGS) and the European Union of Geosciences (EUG), and has headquarters in Munich, Germany.
Well, PR.com has articles on both topics in their articles database. While some of the content is a bit outdated, it is another free offering from their “one-stop shop” for business services and press release distribution tools.
We recommend PR Web as the best press release distribution service for online exposure because they include significantly more online resources in their distribution network — over 30,000 compared to over 5,900 for eReleases and over 1,400 for PR Newswire.
America’s teenagers are angry at Hollywood for glamorizing ultra-thin bodies, and many girls say they feel too self-conscious about their bodies as a result of watching TV, movies and music videos. The findings are gleaned from more than six months of ongoing discussion and debate at the website theplace4vitamins.com. According to theplace4vitamins.com President John Smith, anger and resentment toward the Hollywood ultra-thin runs deep, particularly among teenage girls.
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