examples of press release press release launching

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Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies, which she’s also using for her own bling flip flop company.
Hello. Although I personally reckon this post is a bit prescriptive (I prefer devs to just say Hey, I’ve made a NEW THING! Here it is!, there are some good tips regarding content to possibly include. (Just, y’know, avoid doing the robot thing. I get 50+ PRs on a good a day (on a bad day, I get more), and many of them look identical in structure and that’s a FIVE-ALARM WARNING to bin every one of the things.) In terms of format, though, speaking as a journo, sending me a Word document is a really great way to get me to delete your PR. Send the text in the *body* of the email, so I can easily access and search it later. Do not make me load up some other app or even fire up Quick Look to view your copy. (Also, a *huge* number of devs I know don’t use Word these days, threatening any fancy formatting. PDF’s fine for an online press kit, though—no problems copying and pasting from it, assuming you’ve done the PDF right.) And I’m sure this sounds grumpy as hell, but when you’re bombarded by email, you need to be able to filter things very quickly. Open the attachment to read about my new thing loses to My new thing is…
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In the 1830s, France had several specialized agencies. Agence Havas was founded in 1835 by a Parisian translator and advertising agent, Charles-Louis Havas, to supply news about France to foreign customers. In the 1840s, Havas gradually incorporated other French agencies into his agency. Agence Havas evolved into Agence France-Presse (AFP).[4] Two of his employees, Bernhard Wolff and Paul Julius Reuter, later set up rival news agencies, Wolffs Telegraphisches Bureau in 1849 in Berlin and Reuters in 1851 in London. Guglielmo Stefani founded the Agenzia Stefani, which became the most important press agency in Italy from the mid-19th century to World War II, in Turin in 1853.
Please note that registering with free PR distribution sites will inevitably mean you start to receive SPAM emails so, to avoid this, we recommend setting up an alternative email address and using this to register with these sites
Thanks, Kari! You’ve confirmed what I thought. I’m a (very) small business on a shoestring startup (or maybe just baling twine) but with a unique, timely and as far as I know, unheard of product. Waiting to be discovered is a bitch so I want to make some noise that will be heard. As far as one-on-one emails to reporters, do I start at the top with GMA? 😉
There aren’t really a prescriptive number of pages or word count. It can vary depending upon the information the release is covering. The key is to keep it concise and not overly verbose, but at the same time make sure that you have all the relevant info included. So, the length can really vary depending upon the announcement.
It takes times to write a press release effectively. After all, it is only half the battle. But once written nicely, it can add a spark your business and its sales. Now that you know how to write a press release, have its template and format, we are sure you will never get stuck when tasked with writing a press release. Even if you do, follow the tips or search for a sample press release which is easily available online. Good luck!
Submitting a press release is self-explanatory and somewhat repetitious. Once you submit a press release at one of my recommended sites, you will realize that the other sites have a similar submission process. Depending on how many press releases that you intend to submit (and how different they are in content from one another), you may want to narrow down your selection.
I’m so glad that you found this post helpful. We will be updating our list periodically to ensure that our recommendations remains current. Keep checking back to find out which sites we believe are the best paid and free press release sites.
Most people think that you can only submit a press release when your business releases a new product or wins an award. This creative press release plays on people’s fascination with the supernatural in order to gain traction in the media. It also has an attention grabbing title and was sent out at the end of September in order to be perfectly timed with the upcoming Halloween holiday.
These free release services often serve as an excellent learning opportunity to discover how to hone your writing and distribution techniques and ensure that, once you do move to a paid distribution option, you will have mastered the art of structuring and writing a press release. 
It’s also important to make any author quote you use relevant to your book press release. If it’s a family friendly book, for example, avoid making a statement that could be seen as offensive or inappropriate. The press release for your book needs to work as a cohesive whole.
The following packages are valid for 6 months and based on a 400 word release, standard overage rates apply.  I can also create something more customized for you if these to do not align with your needs.
Some sites that promote themselves as free sometimes offer very little for nothing. The free sites frequently do not actually distribute news to media outlets, but only post the release on their website – sometimes for only a limited time. They may urge visitors to pay additional fees to “publish” the press release or to “upgrade” for additional services, such as including live links or posting the release beyond the minimal time period. Some sites merely run advertisements that link to other press release sites.
This demonstrates once again the need to teach young girls and boys about how to develop a positive self-image, said Jane Doe, author of I Like My Body Just As It Is. theplace4vitamins.com has done a true service by bringing these attitudes to the public’s attention.
Frequently publishing online press releases generates reach and visibility. As little as 2-3 releases a month can already have a great impact on your business and confer you with significant advantages over your competitors.
“I think the fact that press related sites are not a trusted source of information for a site like Google News sums up their now spammy nature,” writes SmartInsights blogger Chris Soames. There are so many of the sites, journalists cannot possibly read them all, and they often lack newsworthy or relevant content, he adds.
Final Thoughts- Little expensive, but ideal for publicly traded companies, bigger firms and industries like biomedical tech and finance. There is nothing on the site about helping to write press releases or writing services. This is okay for larger, more established businesses, but for a small company, it may pose somewhat of a problem if there is trouble with the release writing.
SILVER SPRING, Md., March 2, 2018 /PRNewswire-USNewswire/ — As part of the U.S. Food and Drug Administration’s ongoing efforts to protect consumers from health fraud, the agency is reminding consumers to be wary of unapproved products claiming to…
When emailing a press release, do not make the subject line of your email press release. You will only blend into the crowd. Get the editor’s attention by making the subject line your grabber headline, for example, Brand Co. wins $30 billion government contract.
Finally, when you mass pitch reporters…the reporters know. You’re not fooling anyone by customizing the name in the greeting line for each recipient. And reporters like to feel special, like they’re the only one you’re pitching your news to.
Other so called Top 10 lists or Best of the Best lists that you may encounter on other websites only consider two factors: 1) is the service free?; and 2) how much publicity does it generate for me? They don’t consider other important factors to determine the effectiveness of using such services. In choosing the most effective free PR services, I made sure each one is not only free and generates publicity for you, but each service ALSO: 1) attracts moderate to high traffic EACH DAY to its site; 2) has a good PageRank with Google; 3) has a high number of websites linking to it; 4) allows DO FOLLOW links in your press release; 5) distributes your press release via RSS feeds and social media tools; 6) builds backlinks to your website; 7) improves your RANKING in search engine results.
No matter what it is, a press release must read like a news story. When writing about a positive press release, you must ensure to use appropriate keywords so that it can be optimized and come on the top of the search engines.
The balance of the press release serves to back up whatever claims were made in the lead and headline. In this case, you’d pull some quotes from the message boards (an aside here: if you really were to pull quotes in this fashion, you should only use the poster’s name or identifying information with his or her permission. Otherwise, simply say a 14 year old boy said… or a 16 year old Midwestern girl added… Also, if this technique appeals to you, be certain that a disclaimer appears on your message boards notifying posters that all posts become your property and copyright). Use enough supporting material to make your case, and to demonstrate that, whatever angle you’re promoting, it wasn’t something you slapped together carelessly.
Executive or staff announcement:  announce staff changes, especially in upper management or at the executive level, and include biographical information and photos.  Example headline:  “Vice President of Operations Named at ABC Company.”
Many marketers want to know: “Are free press release services worth using?” Smart Insights looked into this query and found a few points worth mentioning that could sway your decision. First, only 5 percent of free press release sites can get you featured in Google News. Secondly, only half of the free press release distribution networks were ranked in Google Search. Thirdly, less than a third of the sites generated inbound links. That said, you’re still welcome to give it a whirl.
My Rating: I compute the above statistics and rate each site based on its credibility, traffic, popularity and the quality of results that it yields in the end (after the website distributes your press release).
Another site that has appeared to make a fairly strong entry is NEWSLINE360 – They allow for unlimited submissions of press releases, articles and more while providing an amazing looking newsroom that integrates with your social media. It is actually kind of trippy, all the things it does!!
SMi’s highly anticipated 3rd annual Defence Logistics Central & Eastern Europe conference takes place in just 4 days. There is still time to register online. www.defence-logistics.eu/prc Topics will include regional logistics operations, joint interoperability, strategy optimisation, as well as… – March 03, 2018 – SMi Group
You use this template partly because the media don’t have time to plough through why the world needs a new widget or how it was developed (they simply want to know whether or not your new widget is of interest to their audience) and partly because the template makes it easy to cut the story to fit the space available. No need to edit. Simply cut from the bottom paragraph upwards.
When you consider press releases, if it’s not a content format you’re familiar with, you might think of traditional methods, which include writing a press release and then working with journalists and local media outlets to ensure it’s distributed.
The first paragraph of your release should cover the who, what, why, where, and how of your new launch, update, or development. Reporters don’t have a ton of time to sift through details and fluffy background information — they just need the facts that’ll help them tell your story to someone else from a position of authority.