event press release format video game press release example

Mexico has a wealth of popular tourism features from the sun and the beach to cuisine, architecture, cultural, and historic experiences. Take a look at modern Mexico tourism and the most thrilling destinations and attractions to visit. – March 03, 2018 – Koox Diving
As you start to write your press release, come up with the creative angle first.  Take off your sales hat and think about it from the reader’s perspective:  why should I care, and what makes it special?  Once you have your angle, then state the facts which support the news as objectively as possible.  This will help give your press release the right tone and allow you to fit it more easily into the accepted format.
The body of your press release should expand the content of the first paragraph. Each paragraph should be no more than 3 or 4 sentences. Break up the body accordingly, but make sure that each paragraph is cohesive and flows well from the preceding paragraph.
However, depending on the news you’re distributing, you will get weirdos who will call the number listed on the press release and A) try to sell you something, or B) try to convince you of a conspiracy theory – this actually happened to me a few years ago, and if you’re curious the conspiracy theory involved chemtrails.
What I like is that you guys do a QC check on releases!I’m not sure I’m reaching who I need to reach. That concerns me. Although I’m able to choose a sector I’m not sure if I’m getting to industry trades. It would be helpful if knowing which targets are being selected when you chose a specific s
I’ll look into Newsline360 as a press release distribution service, thanks for the tip! Does it result in actual news coverage from reporters, or just press release pickups? And does it get your release on Google News?
Why Many [Not-so-Smart] Digital Marketers Malign Press Releases & PR – […] distribution websites may seem like an easy public relations tactic, PR and SEO experts generally recommend avoiding them or…
Thanks for the post and the great dialogue in the comments. Where/how should I include the press kit on my game website? For example, could do a link to download the press kit (i.e. PDF/Word docs, images in a zip file), and/or expect folks to copy/paste it from the launch website itself. Thanks in advance for your advice 🙂
While writing a good press release is more of an art than a science, there are some tried and true strategies that work. To help your next press release land media coverage, we’ve compiled 40 examples of actual press releases that were able to successfully garner publicity. We’ll take a look at each and provide you with actionable advice to create your own successful news release.
Aly Walansky writes for the Today show website, Food and Wine magazine, AskMen and many other media outlets you’ve heard of. When I asked her when the last time she went through the releases that get sent to her via the press release distribution services, and then actually covered one of them, her response was telling:
The final thing to consider regarding your press release is how much editing it will take. Remember, a press release is meant to be picked up by the media, and pushing one that includes errors or other mistakes can be devastating to your company. With that in mind, set aside ample time to edit your press release before you publish it.
Even as consumers become more in love with their phones, there is a growing annoyance with distracted behaviors that people exhibit while they are using their phones. A full 50% of users have tripped or walked into something or someone while using their cell phone. Another 19% have admitted to dropping their phone in the toilet.
You use this template partly because the media don’t have time to plough through why the world needs a new widget or how it was developed (they simply want to know whether or not your new widget is of interest to their audience) and partly because the template makes it easy to cut the story to fit the space available. No need to edit. Simply cut from the bottom paragraph upwards.
Thank you for listing iNewswire on your post. We have helped a number of Crowdfunding campaigns get funded. For anyone interested in using our PR distribution services and media outreach, we have a special discount for anyone that mentions “Crowdcrux”. Feel free to reach out, we are here to help.
Gavin is a staff writer at Fit Small Business, focusing on creating Buyer’s Guides on a variety of small business topics. Gavin has been at the intersection of content management and creation in the digital marketing world for over ten years. As a project and production manager, he led cross-functional teams and owned client relationships in the automotive, fashion, hospitality, and media industries. While working at various entrepreneurial startups, he created content for clients, rethinking their web presence and developing strategies to reposition their brands online. When he’s not writing, Gavin is a marathon runner, proud parent of an Australian Shepherd, and craft beer geek. He lives in Toronto, Canada.
http://www.daksgroup.org The DAKS Group has expanded to Chicago, IL. The DAKS Group employs Chicago’s best engineers and digital modeling experts to design and manufacture your prototypes and end-use parts.
Criteria: When developing this list, I looked at several variables, such as: Alexa ranking, Page Rank, credibility indicators, and style. Sites that didn’t make the rank included: simple blogs, industry specific, dead sites (no recent press releases), and sites with broken navigation or ordering systems.
In violation of strict legal requirements, the airline industry is delivering extremely poorly when it comes to digital accessibility, Sitemorse has found. This issue was highlighted by Sitemorse’s recent quarterly INDEX report, rating sites for digital governance, which assessed the digital capability… – March 03, 2018 – Sitemorse.com
You have listed Newswire.com under your list of free press release websites. This appears to be incorrect as it is free to sign up but they want a minimum of $99 for a press release. Please can you check and review this page as I have just wasted 30 minutes and I am sure others must have had the same experience.
Make your story stand out and build deeper connections with your audiences by promoting multimedia content – videos, photos, infographics and audio clips – proven to increase views by 1.4X with images and 2.8X with videos.*
As the internet has gained prevalence the way journalists like to be approached has also changed. A format suggested by Kristen Nicole, a former Mashable writer who is now the Senior Managing Editor of SiliconANGLE.com. is sending one sentence as to why this story works for my publication, and 5 bullet points for context. Kristen also recommends pitching writers directly over pitching editors saying:
This is the place where you can write (briefly) about your company. You can put your company’s merits and achievements here, but don’t make it too long, since this will put you at risk of sounding like you’re hard-selling your company.
When you utilize press releases, you’re giving yourself, your business, and your brand the benefit of having a multi-faceted, multi-channel, robust marketing campaign approach. Press releases also allow you to maximize your impact and visibility.
Use title case. Capitalize the first letter of all words in the headline (with the exception of: “a,” “an,” “the,” or prepositions such as: “of,” “to,” or “from”). The combination of upper and lower case makes it easier to read.
This is a little obvious, but you need something newsworthy to issue a press release, otherwise who cares? Have a look at Canadian ecommerce company Well.ca and their impressive list of awards for which they’ve garnered significant media attention:
If you are targeting a press release to a particular journalist or publication, you should consider highlighting information about yourself that you think will appeal directly. The basic principle here is to say “Hi, look, I’m the kind of person your readers would love to know more about.”

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