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As with most good writing, shorter is usually better. Limit yourself to one page, though two pages is acceptable. This will also force you to condense your most salient information into a more readable document — something journalists are always looking for.
We’ve consistently found PRLog.org to be the best free press release site. It allows links, tagging and branding for free, but most importantly, it has the highest ranks, unique traffic numbers and inbound links of its competitors. In our own comparative distribution tests, it also ranked higher than any other release.
Hi Tyler. I’m sorry to hear you did not get the press response you were hoping for. I know how incredibly frustrating and disappointing this can be, so I feel for you. It’s hard to say exactly what happened without knowing what you sent, but it sounds like you may be confusing the press release with the pitch email. Your press release is a document intended for general distribution that covers all the pertinent details of your game/announcement. The pitch email is an email sent by you to a contact at a publication intended to pique his/her interest in your game by answering the question, why would this contact’s readership care about my game? Because each publication’s readership may have different interests, and because every writer is different, every pitch email you send should be personalized and tailored. That said, your pitch emails should also include your press release (via a link to your online press kit, copy and pasted below your pitch email, etc.), along with your other promotional assets, so writers have everything they need to cover your Kickstarter. I would offer these pieces of advice:
The body of your press release should stay as concise as possible, while making sure to get all of the important information across in an engaging manner. Reporters that read your release aren’t likely going to have the time to read page after page trying to understand the news.
Get immediate publicity for your business and create online buzz forever. Publish your news articles, press releases and event promotions accross more than 250 free and premium news sites, national & international news outlets, blogs, special interest websites, search engines and social media sites with the PR-Gateway Online Press Release Distribution Service. Your news will get published immediately across multiple websites, blogs and search engines with just one click.
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Twitter is a good place to start. Find writers who cover similar productions to yours. If it’s a sci-fi, find the sci-fi enthusiasts. Get to know the content producers. Read / watch their material. Share their material on social media (it goes both ways!). Essentially, you should build relationships with people who have extensive (real) online reach. Check out the Twitter lists on the bottom of this page.
Now, however, thanks to the rise of digital marketing and, more specifically, free press release websites, businesses, brands, and even individuals submit press releases for different purposes. Yes, exposure is still part of it, but so are other factors such as SEO.
With that being said, a few years back, Google started to realize that paid and free press release distribution services were simply being used as a spam tactic, so it has taken a more hardline stance on using them.
Press releases are an essential tool for getting the word out about either your own business, or your client’s. And the good news is, you don’t need to be a PR pro to write one. When you’re managing your own public relations campaign, writing press releases should quickly become very natural to you. If you’ve got news about your product, service or company, then you’re ready to experience the power of press releases.
Recently, Globe Newswire has upped its game by getting more heavily involved in reaching social media influencers and providing more in-depth analytics related to social media. If you’re releasing company information across the Internet, you want to know how it’s performing and who’s writing about it, and that’s the goal of Globe Newswire’s advanced analytics offerings.
Cision stands out from the rest because not only it owns PRNewswire and PRWeb, it is much more than just press releases. CISION offers one of the most robust product suites of any of the major press release distribution services. That’s a positive for companies looking for more social media insights and better analytics. In fact, CISION is now calling its combined offerings an “all-in-one media intelligence platform.”
eReleases: eReleases provides wire distribution via the Associated Press. What this means is that your press release will become accessible to more than 30,000 journalists, such as those writing for the New York Times, Washington Post, Chicago Tribune, Los Angeles Times, etc. through the Associated Press’ webfeed.
Thanks Nitisha. In the UK, at least, you can’t get a press release published in the traditional sense. You give or send it to the editor or journalist and if it’s a good story, they’ll decide to run it or not. You should study your target publications first to see if your story is relevant to their readership. If a publication wants to charge for your story, that’s not PR, that’s advertising. In that case, you decide what you want say and where you want it to appear. For more information on PR visit the CIPR or PRCA websites.
Search Engine Optimization. Most press release sites are designed to allow you to optimize your press release for search engines using tags, anchor text links, header tags, etc. If you’re not sure, look on the PR website for a statement about press releases being optimized for search engines (SEO).
Your readers might be interested to get started with it now. I recently released a template that you can use to create your own (mobile friendly) social media press release. It’s free and open-source.
I’d recommend pitching the writer first, with an angle specific to their beat. If a case needs to be made to the editor, it can fare better coming from the writer, who’s already had an opportunity to work out an angle with the PR rep. As an editor, I’m more likely to prioritize emails coming from those I have personal relationships with. These have been built over the years from the days when I was the writer presenting to my editors. Starting a new relationship with me as an editor, the most successful pitches have been those offering high profile interviews (editors that still write columns will want to take these for themselves before passing them off to junior writers) or highly specific content, like an original guest contribution. [3]
Another trick is to imagine your story is going to be covered on a TV or radio programme. A presenter generally has around 5-6 seconds to introduce each item eg And coming up next … why a local cafe owner is giving a free coffee this weekend to anyone born in July. If your story was going to be featured on the radio today, how would the presenter introduce it? Asking yourself that question should give you the top line of your story.
With many press release distribution companies, they include ‘reports’. Keep in mind that these reports are strictly used as ‘proof of distribution’ of your news. Few are picked up and they should be expected to be.
Here’s a great place to put a strong quote. Make it emotional. Make it sell, said Your best Spokesperson, the Title Role of Your Organization. Then, make your spokesperson finish up in a second sentence, usually asking for some kind of action or change.
These days you want a press release to generate more than a sudden spurt of publicity. After your press release has been distributed, you want your press release to keep working for you by building quality backlinks to your website. The more backlinks generated from a PageRank 4-7 website, the more frequent you will see your website’s position rise in search engine results. A higher position in Google or Bing! search engine results will increase traffic to your website every day. This translates to long-term publicity and success!
Not only do they provide free press release distribution services, but for an additional fee, they can also help create press releases, making them an incredibly versatile free press release distribution site.
Freepress.net is a project of Free Press and the Free Press Action Fund. Free Press and the Free Press Action Fund do not support or oppose any candidate for public office. We are nonpartisan organizations fighting to save the free and open Internet, curb runaway media consolidation, protect press freedom, and ensure diverse voices are represented in our media.
I originally wrote a more traditional (read: boring) release around our company’s 25th anniversary but after getting bored just proofreading it, I decided to scrap the whole thing and make it something people would actually enjoy reading. The press release not only conveyed our message, but by taking a tongue-in-cheek approach, it also conveyed our brand’s fun-loving personality.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.
And television stations are a different story entirely. If you’re trying to get air time for an event, send out your press release to your local TV stations at least two days beforehand. Since news varies from day-to-day, a car crash can prevent stations from covering your event. But your chances are even lower if they receive your press release the same day.
If this is painting a bleak picture of what you can expect out of standard press release distribution via wire services, good. It’s meant to. I’ve got nothing against the distribution services, and we still use them at TCF (old habits die hard, plus press release distribution is included as part of our large and very expensive PR software package).
In the interest of being thorough, there’s also mononews, a free or low cost press release distribution service for Canada specializing in lifestyle and consumer-oriented news distribution. Sign up and post your release online and a customized list of reporters relevant for your news will receive your release by e-mail.
Failing to include a powerful call to action is like selling tickets to a speech you’re giving, packing the venue…and then saying nothing to the audience. If people have read to the end of your press release, it means you’ve engaged and interested them. Don’t waste that opportunity! Maybe you want people to visit your author page, attend a book launch event, or check out some other aspect of your author activities. Be clear about what your aim is.
Pressat provides a cost-effective press release distribution service for businesses looking to spread news to media outlets and channels across the United Kingdom and internationally in order to gain press coverage.
So what is the purpose? The purpose is to tell an engaging story that will interest the media to the point where they would like to do an interview and hopefully an article. The article is where you could potentially earn some significant exposure. To send a press release just to send one out is not recommended – you should always have a compelling story.
A subheading can be a way to get the inform/intrigue balance right – if your headline is more heavily one function than the other, the subheading can be the place to compensate and redress the balance.
Giving out a press release is a great way to get publicity for an event. In a press release, you print various details of a particular matter in a newspaper, which helps in getting the interested people know about it. It is different from an advertisement and has to be written like a news article. Press release templates are report templates which can help you in understanding how to write a press release the right way.
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The headline and subhead are the prime places to work in keywords that will help search engine optimization and draw traffic to your release once it’s online, says Leyl Master Black, managing director at San Francisco’s SparkPR, whose clients include Bing and Barclays.  For instance, she says, if you’re launching an e-commerce platform, you want the words e-commerce, platform, and software to appear in your headline and opening paragraphs several times.