esentire press release news release letter sample

Create a compelling title. The heading or title section is one of the most critical elements of an effective press release. You will need to include the name of the new product and a catchy title around it. Write a creative sentence using the company name, followed by the the new product and the primary or key benefit of the product.
If you have photographs to use with your press release, then supply them. If you read the news during the week, you’ll find that many stories appear as just a photograph with caption. It’s a great way to get your message across, and can be quite striking.
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To increase your chances of getting coverage on your press release, it needs to have an attention grabbing headline. It’s also imperative to send along images of the product to accompany the story. Don’t use the spray and pray method. Instead, tailor your press release to each person separately. That includes writing their name at the beginning and why the news is relevant to their audience. If possible, distribute your press release around a relevant event. Luckily, the product launch on the TV was right around CES so that helped with exposure.
Note: the sharp-eyed might spot that some of these tests are liable to error, but we think they give a good idea of the value of each site (one possible issue, for example, was the risk of duplicate content factors affecting how Google dealt with each copy of a given release).
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.
Once journalists or customers read your press release, they may want to know how to contact you. This is why it’s so critical to include your current contact information in your press release. For best results, include your email address, telephone number and a link to your company’s website and social profiles. Make sure that the information you include is current so people never have any trouble getting ahold of you.
Follow-up by phone or email. Once you’ve sent your press release out to your local media outlets, follow-up with a phone call or email. This personal touch can help cement your press release on a journalist’s radar and make it easier for them to remember.
SEO expert Jeremy Levey, now with Mars Med Supply, recalls when he worked at CardCash.com and the company signed up for a 12-month unlimited press release plan in 2013. “We sent many press releases with a decent amount of links and got little SEO boost from it. We actually saw the drop in effectiveness over the course of 2013 and we just dropped it towards the end,” he told online marketing agency Local Fame.
eReleases: Our favorite press release distribution site is eReleases, but they keep raising their rates, which is frustrating. We used to distribute press releases through eReleases for only $149, and now it seems the price increases every month or so! The lowest package that eReleases offers right now is $249 for the Newswire Lite. With this package, they will publish your press release on PR Newswire, and it will get published on an additional 100 – 300 news sites. Having your press release published on this many news sites helps increase your online presence significantly.
http://www.daksgroup.org The DAKS Group has expanded to Chicago, IL. The DAKS Group employs Chicago’s best engineers and digital modeling experts to design and manufacture your prototypes and end-use parts.
It’s important to know that while organisations use press releases to promote their goods and services, they’re not adverts. In fact, journalists are quick to spot organisations who dress something up as news in order to get free advertising.
That allows you to send it to them a few days prior to launch, along with your app demo video, and it lets them write their story to publish it on your app launch date. Be careful, though, they sometimes just ignore the embargo (so repeat it in your email as well).
SILVER SPRING, Md., March 2, 2018 /PRNewswire-USNewswire/ — As part of the U.S. Food and Drug Administration’s ongoing efforts to protect consumers from health fraud, the agency is reminding consumers to be wary of unapproved products claiming to…
My most successful recent pitches have been “media drops” which entails dropping the product off at the studio, radio or tv station, or newsroom, together with the press release and background information materials.
However, most press releases never accomplish that. Most press releases are just spray and pray. Nobody reads them, least of all the reporters and editors for whom they’re intended. Worst case, a badly-written press release simply makes your firm look clueless and stupid.
With a free account, you may distribute press releases and submit job postings. To have a full Profile for your business, listed in our business, product and service directories, you may select the Gold or Platinum membership plan.
Bottom Line: Using free press releases distribution websites is a fruitless PR and SEO strategy, experts warn. Paying to distribute news through a legitimate service will surely produce better results that that can be tracked through media monitoring and measurement. “You get what you pay for” when you chose a news distribution service.
WASHINGTON — Demand Progress, Fight for the Future and Free Press Action Fund, which have organized many of the largest online protests in history, have announced Operation #OneMoreVote, an internet-wide day of action on Feb. 27.
Boost awareness with all the benefits of Basic and Standard photo options, plus receive distribution to AP Photo Express, archival on AP Images, NewsCom and PR Newswire image archive sites, and image re-use at no charge, for up to one year.
I apologize if this comes across a bit rude. I followed your guidelines and did plenty of research into writing a press email. I sent to over 60 gaming sites using the videogamejournalist spreadsheet and filtered out any of the non-related ones. Out of those 60 only ONE big site PCgamer took the chance to reply. Everyone on reddit has told me that big walls of text like the one you are advising people are going to get trashed straight away. Such a shame. We have barely any exposure and our Kickstarter campaign will likely fail. It’s funny because our game is interesting enough to be written about, as Kotaku and RPS took their own initiative to write about our game earlier in the year. Now when I did a proper press release following your guidelines it has crippled us. Literally only one decent site of the 60 wrote about us. I’ll bet our email address is blacklisted now.
Develop personal contacts with sympathetic reporters  (e.g. a journalist who specializes in women’s movement news if your organization deals with women’s issues)  They will appreciate being kept posted, and may get you coverage even if they personally cannot cover your release.  (See Chapter 34, Media Advocacy, for more on establishing personal relationships with folks from the media.)
“Ozone depletion is a well-known phenomenon and, thanks to the success of the Montreal Protocol, is widely as a problem solved,” says University of East Anglia’s David Oram. But an international team of researchers, led by Oram, has now found an unexpected, growing danger to the ozone layer from substances not regulated by the treaty. The study is published today in Atmospheric Chemistry and Physics, a journal of the European Geosciences Union.
Immediately following your grabber, compel readers to continue on with an engaging game description. Be sure to weave in core benefits, as well as what makes your game unique. Here is a great press release example of a strong game description.
3.     You can boost your company’s visibility. This is especially important for small businesses, but even large corporations need to fight for consumer mindshare. By sticking to a long-term press release distribution strategy, you let customers know who you are, what you do, and why they need you. You also gain the attention of journalists, and over time, they start to trust you more and give you more media coverage.
Most press releases are boring fluff composed of a few company statistics mixed in with equally boring quotes. If you craft your pitch to sound like a press release, don’t expect a response. A short pitch packed with details that gets right to the point wins every time.