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The biggest mistake you can make is sending out a blanket press release without knowing its recipient or recipients. Make sure if you’re sending a release about your country band that you’re not targeting a newspaper’s transportation reporter or movie critic. Get to know a little about the writer or writers you really want to target before you email them, whether that’s reading their work or following them on social media.
It’s important with any release to ensure you’re writing for the appropriate audience, and straight news tends to be targeted toward business journalists, news editors, assignment editors and investors, as well as current and potential customers. For this reason, it’s important to focus on presenting your news in a straightforward and easy-to-read manner.
I want to be a trusted resource for that media so I’m trying to give the journalist all the information when they need it so they don’t have to go anywhere else, says Gillian Pommerehn, director of public relations for Crosby Marketing, which is based in Annapolis, Maryland, and whose clients include the U.S. Department of Agriculture and DuPont.
Press Release is the news provides by company or business that can be shared on various press release sites. After sharing news to press release submission sites, website will get huge traffic and sales in very less time. It is also very helpful in search engine ranking if you have got dofollow backlink.
It’s also important to make any author quote you use relevant to your book press release. If it’s a family friendly book, for example, avoid making a statement that could be seen as offensive or inappropriate. The press release for your book needs to work as a cohesive whole.
Because people aren’t perfect, telephone everyone to whom you sent releases to increase your chances of getting covered. Call your personal contacts and reporters you have worked with in the past in advance so they have more time to be free to cover you. When you follow up with the reporter, be sure to include any last minute news that was not added in your release.
You can use a press release distribution service to deliver your press release to all appropriate channels. If you’ve done your research, you can also approach freelance writers and newsrooms directly. Often the most effective method is the combination of these two.
E. Screenshots. Obviously that’s only for the press release pdf you’ll put in your app press kit, not for the text-only version you’ll send in the body of your emails. Since you already have made and selected the best screenshots for your app details page on the store, why not use them?
From reaching media and industry influencers to driving search visibility and sales, there are so many things a press release can achieve for today’s PR and marketing pros. However, with all of the focus on storytelling and distribution (both very important things), it can be easy to forget other press release must-dos.
Palamedes PR: This is a UK agency with a very nicely designed site, which is a pleasure to navigate.  One aspect of Palamedes PR that is cool is their “price match guarantee.” They state that if you find a lower price for the same type of service elsewhere, they will match it.
1888PressRelease.com – The site gets good traffic. Active links are allowed. If you opt for their paid service, the placement will be better and you will get features like image galleries & permanent archiving.
Press release templates are document models which are used to tell new subjects to the target audience. Overall, a press release is news originating from a business, an organization, a new startup, or an established entity. The purpose of the news story is not to persuade a reader to make a purchase of something at all; rather. You may also see Media Schedule Templates.
Thanks for this great resource. While Caribbeanpressreleases.com is a non US site and only a few years old, it is a free press release distribution site geared specifically for Caribbean businesses and audiences.
It was always great working with eReleases. They constantly run specials rewarding companies that use them often. Their staff is always great to work with, helpful and very knowledgeable. I have worked with lots of PR distribution companies and eReleases is by far my favorite.
The majority of relevant journalists today can be found on Twitter actively sharing industry trends, news, and thoughts. While 140 characters doesn’t leave a lot of room for “fluff,” it forces publicists to create a hyper-focused, creative, and straightforward message that can be seen not only by the journalist, but also by their entire follower base. Better yet, pitch when replying to one of their relevant tweets. Make a pitch public and you’d be surprised how quickly others may respond!
Written a and want people to know about its existence? Put your words into a press release and let your marketing team do the distribution for you. You can use the following press release template.